Visual Computing Market Analysis
Explore In-Depth Visual Computing Market Analysis, Covering Detailed Segmentation and Geographical Insights for the Period of 2019 to 2030
Report Code: 10404
Explore In-Depth Visual Computing Market Analysis, Covering Detailed Segmentation and Geographical Insights for the Period of 2019 to 2030
The components analyzed here are:
Interactive video wall is the largest category in the market as it has wide-ranging applications in control rooms, airports, and retail environments. It forms huge, dynamic screens that provide visuals to engage passers-by and enhance communication through impactful advertising displays.
These video walls are interactive, with high flexibility in presenting the content, displaying multiple sources on the grid of screens at a time. They are preferred to display advertisements, products, promotions, information, and brand content as they create interactive visual experiences.
Interactive kiosks are the fastest-growing category, at a CAGR of 20%, during the forecast period. Interactive kiosks offer convenience and ease of usage for the retail, healthcare, transportation, and hospitality industries. They can help such companies communicate effectively with their customers by providing information and enabling transactions, thus enriching the user experience.
The display platforms analyzed here are:
The gaming industry holds the largest revenue share, of 55%, in 2024. The demand for high-quality experiences mainly fuels the evolution of the gaming industry, which depends heavily on the visual computing technologies of advanced GPUs, ray tracing, and AI-enhanced rendering. 4K and 8K gaming, VR, AR, and more importantly, e-sports, all require top-tier visual performance.
The evolving consumer expectations, new console generations, expansion of cloud gaming platforms, and their reliance on high-performance computing to stream games with nominal latency propel the market.
Healthcare is the fastest-growing category in the market. Advanced imaging technology, which is often integrated with AR and VR nowadays, is giving a new dimension to diagnostics and surgery planning & execution. The technology helps in detecting patterns in scans, thereby improving patient outcomes.
Visual computing is used to see anatomical structures in 3D as it provides real-time imaging in surgeries and offers immersive simulations for the education of healthcare professionals. This is why it is used in magnetic resonance imaging (MRI), computed tomography (CT) scans, and ultrasound for image reconstruction and analysis. Telemedicine platforms and remote consultations are also increasingly being done using this technology, for enhanced interaction with patients.
The industries evaluated here are:
North America dominates the virtual computing market with 40% revenue. It is a hub for an extensive field of verticals and technologies where virtual computing has applications. Further, the presence of advanced technological infrastructure, early cloud adoption, increasing investments in innovation, and headquarters of major tech enterprises, such as Microsoft, Google, Adobe, IBM, and Amazon, enable rapid developments in cloud computing and virtualization technologies.
Companies in the region also give importance to hybrid and multi-cloud strategies to enhance scalability and flexibility. Furthermore, the increasing demand for AI-based services and edge computing drive the visual computing market growth. Government initiatives and favorable policies are accelerating digital transformation in this region, further driving the need for clear and immersive graphics.
Asia-Pacific is the fastest-growing market for virtual computing solutions, with an expected CAGR of 22%. This is chiefly attributed to the increasing adoption of cloud technology, swift digital transformation, and increasing adoption of the remote working model. Government support is playing a major role in promoting digital initiatives in China, India, Korea, and Japan, which propels the demand for captivating visuals.
Furthermore, this region is witnessing growth in the purchase of mobile devices and downloads of applications, which concurrently escalates the demand for advanced graphics. Therefore, big cloud providers, such as Alibaba Cloud and Microsoft Azure, are increasing their offerings across the region to address the surging demand for visual computing solutions.
China is one of the largest markets for computer games in the world, with a government source estimating the country’s gaming population at a record 668 million in 2023. Following China, Japan comes third, with 73.6 million active gamers. The other prominent Asian name on the list is South Korea, with a gaming population of 33.5 million.
The geographical breakdown of the market is as follows:
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