Turkey Micromobility Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2030)

Turkey Micromobility Market Trends & Growth Drivers

Electric Moped Sharing Services Are Trending in Turkey

• The shift toward electric moped sharing is the key trend in the market.
• Electric moped sharing is gaining significant traction in Turkey's urban centers, particularly in Istanbul.
• Companies like Martı and Scotty have expanded their fleets to include e-mopeds alongside traditional e-scooters.
• This shift is driven by user demand for more versatile and comfortable options, especially for medium-distance trips ranging from 5 to 10 kilometers.
• E-mopeds offer several advantages over e-scooters, including higher speed capabilities, longer range, and the ability to carry a passenger.
• These features make them an attractive alternative to cars in congested urban environments, filling a crucial gap between e-scooters and public transportation for longer journeys.
• With average speed limits of 45 km/h and a typical range of 60−100 km per charge, e-mopeds are well-suited for longer urban journeys.
• Moreover, many e-moped models are equipped with advanced features such as GPS tracking and IoT capabilities, enhancing user experience and operational efficiency for service providers.

Rising Demand for Short-Distance Commutes Drives Market

• First- and last-mile is the distance that commuters have to cover between a transportation hub and their journey’s point of origin or destination.
• As public or shared mode of transportation does not connect directly to a person’s doorsteps, the first- and last-mile distances have traditionally been covered by either people driving their cars or by walking to their destination points, which require extensive time and efforts from the travelers.
• This raises a need for a more efficient last-mile connectivity system.
• In urban cities, the need for last-mile connectivity becomes more pertinent, due to the large population base, traffic congestion, increase in price of vehicles, and less availability of parking space.
• This offers an ample opportunity for micromobility service providers.
• The transit options for last-mile connectivity include , electric scooters, cycles, skates, e-rickshaws, and shared pods.
• Dockless bike sharing systems allow users to book a bicycle online through an app and go to any nearest parked bike with the help of GPS and use it.
• After reaching the destination, instead of having to park the bike in a particular kiosk, the user can leave the bike at any nearby parking area and pay for the service online.

Lack of Supportive Infrastructure Hampers Market Growth

• Various cities in Turkey lag behind in nurturing the micromobility model, due to the non-availability of infrastructure, and rules and regulations.
• There is need for adequate coordination between micromobility companies and cities to solve problems related to transportation.
• Service providers can aid the cities to address some of their crucial transportation issues such as traffic congestion, increasing level of emissions, non-availability of parking space, and access to low-cost transit system.
• In turn, governments should allow an influx of micromobility companies by creating a positive business environment.
• This should be done through forming robust regulation framework and sustainable infrastructure development.
• Infrastructures for micromobility vehicles, such as electric charging stations, paved roads, bike lanes, pedestrian sidewalks, robust internet connectivity, and proper lane markings, are lacking in many cities across the country.
• For example, as the application of vehicle-to-everything (V2X) connectivity gradually grows, there is an expected degree of need for faster networks, such as 5G.

Turkey Micromobility Market Analysis

Vehicle Type Insights

The e-scooters category accounts for the largest value share, of 63.2%, in 2024 in the Turkish micromobility market, based on vehicle type. This category is also expected to continue witnessing the same trend during the forecast period. This is majorly attributed to the large fleet size of e-scooters, which results in their high availability in the market, as compared to other vehicle types.

The following vehicle types are covered in the report:

• E-Scooters (Largest Category)
• E-Bikes (Fastest-Growing Category)
• E-Mopeds
• E-Pods
• Bikes
• Scooters

Model Insights

The first- and last-mile category is expected to grow at a higher rate during the forecast period, of 38.4%, on the basis of model, in the Turkish micromobility market. It also currently holds the larger share, of 68.1%. This is attributed to the fact that the high congestion in the country is creating parking problem. Further, harmful emission from cars is creating more problems in the nation, where congestion is at a high level. Therefore, in this scenario, bikes and e-scooters are solving the problems especially in the first- and last-mile model, as they save the users time and remove the parking problem.

The report offers insights for the following models:

• First and Last-Mile (Larger and Faster-Growing Category)
• Multimodal

Sharing System Insights

The dockless category dominated the Turkish micromobility market during the historical period, accounting for a 64.4% share in 2024. It is mainly due to a large number of companies operating their fleet through this sharing system. Moreover, it is expected that the category would showcase robust growth rate during the forecast period, owing to the traffic jam and increasing congestion in cities, resulting in high demand for dockless systems, as it will remove the parking issue and provide hassle free ride.

We have studied the following sharing systems in the report:

• Docked
• Dockless (Larger and Faster-Growing Category)

Turkey Micromobility Market Share

The Turkish micromobility market is fragmented in nature as a large number of small, local players offer these services. Moreover, since the concept is still in its nascent stage, established mobility and automotive companies have not yet invested in it at a significant level. Further, across cities and regions within the country are differences in the adequacy of the associated infrastructure, such as EV charging outlets, dedicated lanes on roads, and docking stations.

Turkey Micromobility Market News

• In July 2024, Turkish micromobility startup HEY SCOOTER announced its integration with the MaaS platform Trota. This collaboration aims to enhance the user experience by providing seamless access to scooter-sharing services through a single app, thereby promoting urban mobility in Turkey.
• In February 2024, Marti announced the acquisition of Zoba’s AI-powered optimization platform. This acquisition aims to increase ridership and reduce operational costs by leveraging advanced analytics and machine learning to optimize fleet management and service deployment in Turkey.
• In January 2024, Marti introduced multi-modal subscription packages designed to increase rider usage and improve the operational efficiency of its two-wheeled electric vehicle business. These packages offer users more flexible and cost-effective transportation options, promoting sustainable urban mobility.
• In January 2024, Marti Technologies initiated a $25 million buyback program. This strategic financial move reflects the company's confidence in its growth prospects and commitment to enhancing shareholder value.