| Study Period | 2019 - 2030 |
| 2024 Market Size | USD 4,805.1 Million |
| 2025 Market Size | USD 5,073.0 Million |
| 2030 Forecast | USD 7,083.1 Million |
| Growth Rate (CAGR) | 6.7% |
| Largest Province | Al-Riyadh |
| Fastest Growing Province | Al-Riyadh |
| Nature of the Market | Fragmented |
| Largest End User Category | Adults |
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The Saudi Arabian dietary supplements market will generate an estimated revenue of USD 4,805.1 million in 2024, and it is projected to witness a CAGR of 6.7% during 2024–2030, reaching USD 7,083.1 million by 2030. This is because people are becoming more conscious of their health and wellbeing, natural and organic products are becoming more popular, people have more to spend, and lifestyles are changing. Moreover, the need for nutritional supplements is rising as an effect of rising healthcare expenses, growing internet usage, and online portals and websites.
Additionally, the increasing frequency of infectious and non-infectious diseases in the country is encouraging people to buy nutritional supplements to maintain a healthy lifestyle and protect themselves. The Saudi Arabian government has issued many dietary guidelines, including the use of dietary fiber and calorie balance, to help people understand their ongoing nutritional needs.
Combination dietary supplements will be the largest category, with a market share, of 35%, in 2024. This is because people are more concerned about their lifestyle and health and want to reduce their risk of disease. Combination dietary supplements are in high demand since they are essential for health and wellbeing. Moreover, the increasing prevalence of chronic diseases is augmenting the demand for these supplements.
The product types analyzed for this report are:
Tablet is the largest category, with a market share of 45% in 2024. This is due to the rising demand for transportability and single-serve convenience. Additionally, tablets are preferred because of their low cost, extended shelf life, and simple packaging methods.
The forms included in this report are:
Pharmacies and drugstores is the largest distribution channel, in 2024. This is due to their significant national presence and consumers' trust in health-related items.
The online distribution channel is rapidly growing, with a CAGR of 7.0%, from 2024 to 2030 in the market. This is due to the rising internet penetration, growing popularity of e-commerce and online pharmacies, a vast product range available here, and the convenience of shopping they offer.
The distribution channels analyzed in this report are:
Energy and weight management is the largest application, in 2024, and it is the fastest-growing category, in the forecast period. This is due to the rising consumer consciousness of health and the rising focus on fitness among young consumers. This leads to a higher demand for dietary supplements that help with energy enhancement and weight control.
The applications analyzed in this report are:
The adult category will be the largest, in 2024 and it is expected to be the fastest-growing too, in the forecast period. This is due to the work pressure, which may cause health issues such as diabetes and obesity. Moreover, adult consumers usually lack the time to take care of their bodies and make healthy food choices to support their lifestyles.
These end users are included in the report:
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Al-Riyadh is the largest province, with a market share of around 50% in 2024, and it is expected to be the fastest-growing, with a CAGR of 7.3% in the forecast period. This is because of the country’s rapid population growth and the high level of consumer health and wellbeing awareness. Moreover, the rising disposable income as a result of the rapid urbanization will help to fuel the market's quick expansion.
These provinces were analyzed for this report:
The Saudi Arabian dietary supplements market is fragmented in nature, with competition among participants. Many international and local companies are operating with diverse strategies to be in the race. Major companies include Bayer Saudi Arabia LLC, Procter & Gamble Company, Abbott Saudi Arabia Trading LLC, and Pfizer Saudi Limited.
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