Dietary Supplements Market Report: By Product Type (Vitamin, Mineral, Botanical, Enzyme, Fatty Acid, Protein), Form (Tablets, Capsules, Soft gels, Powders, Gummies, Liquids), Distribution Channel (Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online Retail), End User (Adult, Children, Pregnant Women, Elderly, Infant) – Global Industry Size and Growth Forecast to 2030

Market Overview

The global dietary supplement market size was valued at $123.1 billion in 2021, and it is expected to reach $288.5 billion by 2030, advancing at a CAGR of 9.9% during 2021–2030. The surging demand for sports nutritional supplements, increasing consumer awareness about nutrition health and wellness, rising prevalence of chronic diseases and disorders, and shifting consumer preference are driving the market growth.

The increase in the number of sports complexes and gyms, surge in customer focus on a balanced diet, rapid increase in the prevalence of obesity, and rise in consumer consciousness regarding health, will also contribute to the market growth. Furthermore, the increasing use of clean-labeled, safe, and organic ingredients in the production of food nutritive additives is expected to boost the demand for dietary supplements in the coming years.

Moreover, the vigorous expansion of the online channel and the spread of other retail channels provide significant opportunities to the market. Companies are financing research and development activities and accessing new sales channels, in order to reach a diverse and broad set of customers. The majority of supplement product sales have been concentrated through mass merchandisers such as super/hypermarkets and certain specialty retailers. The growing popularity of online retail has also broadened the scope of dietary supplement sales.

Further, condition-specific customized offerings have been also sold through retail channels such as convenience stores and medical shops. The supplement is increasingly being tailored to a specific consumer profile (gender, age, medical history, etc.). Personalization of supplements, combined with the effectiveness of sales channels in delivering desired products, is expected to drive the market during the forecast period.

The outbreak of the COVID-19 pandemic had majorly affected North American, APAC, and European countries, such as the U.S., Italy, Spain, the U.K., India, China, South Korea, France, and Germany. The industry is largely concentrated in these regions, which, in turn, benefitted from the situation as the market witnessed a surge in demand for immunity-boosting supplements.

Vitamin Supplements Captured Majority of Market Share

In 2021, vitamin supplements accounted for the largest share, of around 31%, in the dietary supplement market. This is due to the deficiency of essential vitamins, such as Vitamins A, B, C, and E, among the population. Hence, to fulfill the required daily dose of vitamins, consumers are extremely leaning toward vitamin supplements. Moreover, the increase in the prevalence of vitamin insufficiency is further projected to propel the market growth.

Furthermore, botanical supplement is the third-largest used product in the market. The increasing adoption of a vegan diet around the globe, owing to the growing environmental concerns, is expected to boost the demand for botanical ingredients. In addition, the rising incidence of chronic diseases and advantages associated with botanical drugs over synthetic drugs, such as being safer with no adverse side effects and affordability, are driving the market growth in this category.

Moreover, the imbalance of proper nutrients in a regular diet increases the dependency on supplement products, among which vitamin supplement plays an important role. Consumption of vitamin supplements varies according to the age group of customers, depending on their specific preferences. Women use Vitamin C-rich products to protect their skin from UV radiation from the sun. Further, Vitamin B is responsible for the proper functioning of immune and nervous systems, and is also used for healthy cell growth and division. Adult women are the largest end-user of vitamin supplement products, followed by adult men.

Rising Health Awareness in Aging Population

Consumers across regions have become more health-conscious, which is driving the growth of the dietary supplement market. To maintain good health and quality of life, elderly people are focusing on adjusting to nutritional supplements specifically tailored to their needs. Aging causes a variety of changes in an individual, including psychological, physiological, and social changes, all of which have an impact on their nutritional and food choices. Also, the aging population is becoming increasingly reliant on routine food choices and nutritional consumption patterns.

Moreover, the growing older population has increased the demand for age-friendly food alternatives with improved nutritional content to support their overall health. With the increasing bone health and mobility concerns, consumers have become more aware of healthy aging and disease prevention. Thus, there is an increased demand for supplemental nutrition solutions that align with the nutritional needs of aging consumers.

Adult Population Is the Largest User of Dietary Supplements

In 2021, the adult category accounted for over 52% of the revenue share in the market. Changing lifestyles and hectic work schedules among working adults are leading to nutritional deficiencies, which are expected to increase the consumption of supplements by adults. In addition, the rising prevalence of obesity, cardiovascular diseases, diabetes, and other related conditions among adults around the globe is the key factor driving the market.

Moreover, the rising acceptance of sports as a professional career is expected to drive the demand for dietary supplements like protein, vitamins, minerals, fatty acids, amino acids, and others in the upcoming years. Athletes and sportspersons are becoming increasingly interested in sports nutrition products and supplements to enhance their endurance and boost their performance.

Tablets Category Generates the Highest Revenue

In 2021, the tablets category accounted for the largest revenue share, of around 33%, in the market, based on form. This is due to the increasing usage of vitamin and supplement products in the form of tablets, due to the ideal dosage form, less cost, more shelf life, convenient, and easily available.

Whereas, the liquid category is expected to witness the fastest growth during the forecast period, advancing at a CAGR of 11.3%. This can be due to the increasing demand for liquid supplements, which are easily absorbed in the body, have more bioavailability, and easy to promote the linkage of nutrition with liquid supplements.

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APAC Region Generates the Highest Demand for Dietary Supplements

APAC led the dietary supplement market, with a revenue share of 45.8%, in 2021. The demand for dietary supplements in the region has increased, due to the rising health-consciousness among consumers, surging expenditure on health-enhancing products as a result of increasing per capita income, and growing awareness about supplements. Furthermore, countries such as China, India, and Japan have a high prevalence of chronic diseases. Vitamins and multivitamins are gaining popularity as people turn to dietary supplements to prevent chronic diseases.

In North America, the U.S is emerged as a leading market, owing to the higher spending capacity of consumers, increasing elderly population, growing interest in preventive healthcare, and rising awareness of attaining wellness through diet. Moreover, the increasing number of fitness centers, health clubs, and gyms, coupled with surging awareness about fitness among youngsters, is expected to drive the demand for dietary supplements.

Key Players Are Involved in Product Launches to Gain Significant Position

Key market players are actively engaging in product launches, in order to strengthen their product portfolios and achieve a larger market share. For instance:

• In February 2022, Amway India launched flavorful gummies and mouth dissolving jelly strips as a nutrition supplement under the brand name Nutrilite.
• In April 2021, Persona Nutrition, a prominent personalized vitamin program, launched a daily gummy vitamin pack for the whole family. This vitamin pack is designed to address various health goals, including relaxation, immune health, focus enhancement, and everyday health support.
• In March 2021, India-based food delivery app, Zomato launched its own line of functional foods and nutritional supplements in the country.

Key Players in Dietary Supplement Market Are:

• Amway Corp
• Herbalife Nutrition
• Pfizer Inc.
• Abbott Laboratories
• Bayer AG
• Danisco
• Plantafood Medical GmBH
• Nu Skin Enterprises
• GlaxoSmithKline plc
• Nutraceutics
• Carlyle Group
• Nestle

Dietary Supplement Market Segmentation Analysis

The research offers market size of the global dietary supplement market for the period 2017–2030.

Based on Product Type

• Vitamin
• Mineral
• Botanical
• Enzyme
• Fatty Acid
• Protein

Based on Form

• Tablets
• Capsules
• Soft gels
• Powders
• Gummies
• Liquids

Based on Distribution Channel

• Pharmacies and Drug Stores
• Supermarkets and Hypermarkets
• Online Retail

Based on End User

• Adult
• Children
• Pregnant Women
• Elderly
• Infant

Geographical Analysis

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
  • Spain
  • Italy
• Asia-Pacific  
  • China
  • India
  • Japan
  • Australia
• Latin America  
  • Brazil
  • Mexico
• Middle East and Africa  
  • Saudi Arabia
  • South Africa