North America Electric Scooter and Motorcycle Market Outlook by Type (Motorcycle, Scooter, Kick Scooter), Battery Capacity (<5 kWh, 5–10 kWh, 10–15 kWh, >15 kWh), Battery (Lead Acid, Lithium-Ion), Application (Sharing Services, Food and Grocery, Personal Users) - Industry Revenue Estimation and Demand Forecast to 2030

Market Overview

The North American electric scooters and motorcycles market size is estimated at USD 620 million in 2022, and it is expected to grow at a CAGR of 18.10% during 2022–2030, to reach USD 2,348 million by 2030.

The growth is predominantly driven by the government support, both at the federal and state levels. In order to boost the adoption of EVs, subsidies and tax rebates are being offered on their purchase. Besides, non-monetary incentives, such as the provision of special lanes and licensing benefits, are encouraging the adoption of battery-operated two-wheelers in North America. Moreover, the growing need for sustainable urban mobility infrastructure is driving the transition from the conventional to the electrical mode of transport in the region.

In addition, there has been a significant rise in the investments in R&D on such two-wheelers by the key stakeholders in the region. This has led to a rise in the number of startups offering such scooters for ride-sharing purposes. For instance, Lime has proposed to invest $50 million to expand its shared EV network, which involves the addition of a new model and an almost doubling of the number of cities in which the company operates.

In North America, the U.S. alone accounts for over two-thirds of the total sales. In California and Massachusetts, tax rebates are available for the adoption of battery two-wheelers.

Moreover, product launches are being focused upon by the manufacturers to keep an edge in the market. For instance, Zero Motorcycles Inc. launched a new electric motorcycle, called Fully Faired SR/S, in February 2020.

U.S. Has Larger Share

The U.S. held the larger share, of 83% in 2022, in terms of value, primarily due to the faster adoption of EV technologies in the country. The U.S. government is supporting the procurement of these vehicles with incentives and rebates, so as to reduce carbon emissions from fuel-based vehicles. In addition, the recent trend of using kick scooters for last-mile connectivity in many cities has benefited the growth of the market.

Government Incentives and Federal Tax Credits

The growing importance of green transportation systems, in order to reduce GHG emissions, is one of the major factors enabling governments to support EV sales. The support is provided via several incentives and federal tax credits to customers at the time of the purchase of these vehicles.

For instance, the Government of California offers a 10% federal tax credit (up to $2,500) on the purchase of an electric motorcycle. Similarly, a legislation has also been introduced providing $6 billion to the U.S. Postal Service (USPS) to buy tens of thousands of electric delivery vehicles. Apart from this, the Clean Vehicle Rebate Project (CVRP) promotes the adoption of clean vehicles in California, by providing rebates of up to $900 per electric motorcycle.

Thus, government support in form of rebates and federal tax credits for the procurement of these vehicles has a positive impact on the sale of such vehicles in North America.

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Sharing Service Application Is Expected To Hold Largest Share

The electric scooters and motorcycles used for sharing services are set to hold the largest value share, of 82%, in 2030. Two-wheeler sharing services are extremely convenient for the general public, primarily daily commuters, as they can enjoy driving to their required destinations without the hassles of owning and maintaining their own vehicles. Besides, they can easily access the services and book rides directly on companies’ mobile apps.

Sharing services in North America are currently experiencing rapid development. Compared to other types of shared mobility, electric scooter and kick scooter sharing can be more hyper-localized and can better solve the issue of last-mile commute. In 2019, as per the National Association of City Transportation Officials (NACTO), people in the U.S. took 136 million trips on shared bikes, e-bikes, and scooters, 60% more than in 2018. In total, since 2010, people in the U.S. have taken 342 million trips on shared bikes and scooters.

Many U.S. cities are developing regulations and policies for scooter sharing, which prioritize the safety of users, while promoting efficient modes of commuting. These services are an enticing option for commuters as these vehicles are compact, easier to operate, and do not require any physical exertion.

The size of the battery pack is also smaller as compared to other EVs, making it easier to swap and faster to change. The sudden arrival of these services in the region is increasing the number of such scooters on the roads, thus boosting the revenue for OEMs.

Kick Scooter Category Dominates North American Market

Electric kick scooters dominated the market by units sold with 63% share, in 2022, owing to their significant adoption in sharing fleets. Manufacturers have introduced a large number of such scooters in recent years as they are economical, environment-friendly, and convenient to use. Additionally, they have lower operating costs compared to other automobiles, which results in their high adoption in sharing fleets.

Moreover, the category is expected to continue holding the larger share, in terms of both value and volume, in the coming years. This will be due to the government support in the form of incentives and rebates for the purchase of these vehicles, presence of considerable number of manufacturers, and increasing preference of customers for such vehicles.

Two-Wheelers with less-than 5-kWh Battery Capacity Held Largest Share in 2022

Scooters and motorcycles with a less-than-5kWh battery capacity accounted for an around 83% share in 2022. This can be attributed to the increasing number of such scooters on the roads, especially kick scooters, as part of sharing services, in the region. These two-wheelers have a smaller battery pack compared to motorcycles, which makes the entire vehicle smaller and easily maneuverable.

During the forecast period, the market for 10–15kWh-battery-capacity two-wheelers is expected to grow significantly, with the rising demand for long-range electric motorcycles.

Top Electric Scooter and Motorcycle Providers in North America Are:

• KTM North America Inc.
• Harley-Davidson Inc.
• Razor USA LLC
• Segway Inc.
• TORROT ELECTRIC EUROPA S.A.
• Zero Motorcycles Inc.
• Energica Motor Company S.p.A.
• Lightning Motorcycle Corp.
• Bell Custom Cycles

Market Size Breakdown by Segment

This report offers deep insights into the market, with size estimation for 2017 to 2030, the major drivers, restraints, trends and opportunities, and competitor analysis.

Based on Type

• Motorcycle
• Scooter
• Kick Scooter

Based on Battery Capacity

• <5 kWh
• 5–10 kWh
• 10–15 kWh
• >15 kWh

Based on Battery

• Lead Acid
• Lithium-Ion

Based on Application

• Sharing Services
• Food and Grocery
• Personal Users

Geographical Analysis

• U.S.
• Canada