North America Electric Scooters and Motorcycles Market Research Report: By Type (Motorcycle, Scooter, Kick Scooter), Battery Capacity (<5 kWh, 5–10 kWh, 10–15 kWh, >15 kWh), Battery (Lead Acid, Lithium-Ion), Application (Sharing Services, Food and Grocery, Personal Users) - Industry Analysis and Growth Forecast to 2025

  • Published: March 2021
  • Report Code: AT11194
  • Available Format: PDF
  • Pages: 108

North American Electric Scooters and Motorcycles Market Overview

The North American electric scooters and motorcycles market valued $164.7 million in 2020, and it is expected to reach $590.4 million by 2025, at a CAGR of 25.1% during the forecast period (2021–2025). The major factors responsible for the growth of the market include the emergence of electric scooter sharing fleets, government incentives and tax credits for their adoption, and low maintenance nature of electric scooters and motorcycles.

However, the current COVID-19 pandemic has negatively impacted the electric two-wheelers market in North America. In the wake of its outbreak, electric scooter and motorcycle production came to a grinding halt, and sales were severely impacted on account of the supply chain disruption. Moreover, the lockdown increased the unemployment rate across North America, compelling people to think twice before making any hefty purchase.

North America Electric Scooters and Motorcycles Market Outlook

Owing to Significant Adoption of Sharing Fleets, Electric Kick Scooters Are Dominating Market

The electric kick scooter category dominated the North American electric scooters and motorcycles market in 2020, on the basis of type. Due to their low prices, low maintenance requirements, and user-friendly characteristics, the category is expected to continue holding the largest market share, in terms of both value and volume, in the coming years. The market in this category is being majorly benefitted by the increasing usage of these vehicles in sharing services.

Rising Demand for Longer Driving Range To Lead to Fastest Growth of 10–15 kWh Battery Capacity Category

In the North American electric scooters and motorcycles market, the 10–15 kilowatt-hours (kWh) battery capacity category is expected to witness the fastest growth in the coming years. This can be attributed to the rising demand for high-speed and long-range electric motorcycles in the region.

Sharing Service Category To Dominate Market, Supported by Hassle-Free Nature of Rides

The sharing service category, on the basis of application, is expected to continue to dominate the North American electric scooters and motorcycles market during the forecast period. Solving the last-mile commuting problem for people, sharing services eliminate the hassles of owning and maintaining vehicles, thereby offering easy and cost-effective commute for short distances.

Due to Their Low Weight and High Efficiency, Lithium-Ion (Li-Ion) Battery Category Held Major Share in 2020

Electric scooters and motorcycles with Li-ion batteries dominated the market during the historical period (2015–2020), and it is further expected to dominate the market during the forecast period. The falling cost of Li-ion batteries and their significant advantages, including a longer life and lower weight as compared to lead–acid batteries, are boosting the demand for these batteries.

U.S. Holds Larger Market Share due to Increasing Adoption of Electric Vehicles Here

The U.S. held the larger share, in terms of value, in the North American electric scooters and motorcycles market in 2020. This can be attributed to the rising adoption of electric vehicles in the country and support of the government, through incentives and rebates, to reduce the carbon emissions from fuel-based vehicles.

North America Electric Scooters and Motorcycles Market Geographical Insight

Developments in Battery Technology Are Key Trend in Market

Developments in the battery technology are a key trend in the overall electric two-wheeler market. Significant efforts to reduce the price and increase the capacity of batteries, to meet the demand for a longer driving range, have been made in recent years. Moreover, manufacturers of electric scooters and motorcycles are consistently aiming on procuring batteries that have higher energy density and lower reliance on cobalt, which is an expensive raw material, to increase the operational efficiency of these batteries and lower their cost, respectively.

North America Electric Scooters and Motorcycles Market Drivers

Low Maintenance Requirement of Electric Scooters and Motorcycles Is Driving Market

Consisting of fewer vibrating and moving parts, electric scooters and motorcycles require low maintenance. This reduces the need for periodic servicing, which costs the owners of traditional vehicles a significant amount. Since electric scooters and motorcycles are low-maintenance alternatives to the traditional ones, they have attracted the interest of people who don’t have the extra time for routine vehicle servicing and maintenance.

Market to Witness Significant Growth due to Strong Government Support

With the aim to reduce greenhouse gas (GHG) emissions, governments in the region have been offering significant support through the provision of incentives and tax rebates on the purchase of electric scooters and motorcycles for quite some time. With the rising air pollution levels in the region, the U.S. being the second-largest GHG emitter after China, government authorities are strongly focusing on the adoption of a green transportation system that does not contribute to a further aggravation of the existing pollution problem.

North America Electric Scooters and Motorcycles Market Report Coverage
Report Attribute Details
Historical Years 2015-2020
Forecast Years 2021-2025
Base Year (2020) Market Size $164.7 Million
Forecast Period (2021-2025) CAGR 25.1%
Report Coverage Market Trends, Revenue Estimation and Forecast, Regulatory Landscape, Segmentation Analysis, Regional and Country Breakdown, Market Share Analysis, Companies’ Strategic Developments, Impact of COVID-19, Company Profiling
Market Size by Segments Type, Battery Capacity, Battery, Application
Market Size of Geographies U.S., Canada
Secondary Sources and References (Partial List) American Motorcyclist Association (AMA), Electric Drive Transportation Association (EDTA), Electric Vehicles Initiative (EVI), Ministry of Transportation of Ontario (MTO), Motorcycle Industry Council (MIC), National Association of City Transportation Officials (NACTO), National Highway Traffic Safety Administration (NHTSA), Specialty-Use Vehicle Incentive (SUVI), World Electric Vehicle Association (WEVA)


Market Players Are Engaged in Strategic Alliances for Business Growth

The North American electric scooters and motorcycles market is highly consolidated, where the top four players accounted for the majority of the share in 2020. In recent years, players in the North American electric scooters and motorcycles market have engaged in numerous strategic developments to remain competitive.

  • In March 2021, Damon Motors raised $30 million funding which was sourced from a successful round of bridge financing. The funds will allow Damon Motors to begin offering demo tours of the new bikes, pre-production development and testing, and hiring the required staff.
  • In May 2020, Neutron Holdings Inc.’s Lime acquired Uber Technology Inc.’s micromobility subsidiary Jump. The $170-million funding round was raised by Lime and led by Uber. Several other investors, including Alphabet Inc., Bain Capital Ventures, and GV, also participated in the round. With this strategic move, both the companies aimed at integrating their mobile apps.
  • In July 2019, Energica Motor Company S.p.A. signed an agreement with Dell’Orto S.p.A., a manufacturer of electronic fuel injection systems, for the production and development of a power unit for small-sized (power of 8 and 11 kilowatts [kW]) and medium-sized (power up to 30 kW) electric motorcycles.

Key Players in North America Electric Scooters and Motorcycles Industry include:

  • Zero Motorcycles Inc.
  • Energica Motor Company S.p.A.
  • KTM North America Inc.
  • Razor USA LLC
  • Segway Inc.
  • Lightning Motorcycle Corp.
  • Bell Custom Cycles
  • Harley-Davidson Inc.

North America Electric Scooters and Motorcycles Market Size Breakdown by Segments

The North American electric scooters and motorcycles market report offers comprehensive market segmentation analysis along with market estimation for the period 2015-2025.

Based on Type

  • Motorcycle
  • Scooter
  • Kick Scooter

Based on Battery Capacity

  • <5 kWh
  • 5–10 kWh
  • 10–15 kWh
  • >15 kWh

Based on Battery

  • Lead Acid
  • Lithium-Ion

Based on Application

  • Sharing Services
  • Food and Grocery
  • Personal Users

Geographical Analysis

  • U.S.
  • Canada
Frequently Asked Questions About This Report
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