North America Electric Scooters and Motorcycles Market Overview
North America electric scooters and motorcycles market size valued at $202.5 million in 2016 and forecasted to reach $795.8 million by 2025, at a CAGR of 16.4%. The sales were led by the U.S., accounting for more than two-third of the North-American revenues, followed by Canada. Plug-in type electric two-wheelers are most preferred in this region, accounting for a majority of the total sales. Sealed lead acid battery powered two-wheelers account for a majority of sales in the region. However, the share of Lithium-ion battery powered two-wheelers is expected to increase given the declining prices of lithium-ion batteries.
The North American government support in the form of subsidies and tax rebates is benefiting the sales of electric two-wheelers. There are various state level subsidies in the U.S., often in the form of tax rebates on the purchase of electric scooters and motorcycles. For instance, in Pennsylvania $500 tax rebate is available on the purchase of electric scooters and motorcycles. In Massachusetts and California, there are rebates of $750 and $900 respectively on the purchase of electric motorcycles. The Canadian government is developing a national strategy to increase the number of zero-emission vehicles (ZEVS) on Canadian roads by 2018 and reduce the country’s greenhouse gas emission effects. Such government initiative is expected to drive the demand of electric scooters and motorcycles market, during the forecast period.
The North American electric two-wheelers market has been experiencing a rising trend, since the electric version of bikes is gaining traction among aging baby boomers (typical age between 45-65 years) and urban millennials. These two wheelers have various advantages such as no specific requirement for license or insurance, free parking, and minimal maintenance cost. Therefore, the commuters ranging from aging baby boomers, to environmentally conscious millennials living in congested city cores to courier companies advocate the growth of the electric scooter and motorcycle market in the region.
In contrast to emerging economies such as China and India, the North American electric scooters and motorcycles market is characterised by low volume premium two-wheelers. Low prominence of two-wheelers in transportation (especially in the U.S.) has restricted the sales of electric two-wheelers to the affluent class, which buy only high-end or sports motorcycles in low numbers restricting the mass production and sales of electric two-wheelers in the region.
As plug-in type electric two-wheelers form a majority of sales in North American electric scooters and motorcycles market, the availability of sufficient recharging stations is important for the long-term growth of the market. Currently, the recharging stations in the region is unevenly spread, restricted to key cities. Sufficient recharging stations would be required in future to support the growth of electric scooters and motorcycles in the region.
North America Electric Scooters and Motorcycles Market - Competitive Analysis
Alta Motors (formerly known as BRD Motorcycles) and Zero Motorcycles are important U.S. based electric motorcycle manufacturers. The global players are entering the U.S. market to cater to the growing demand for electric scooters and motorcycles in the country. For instance, BMW's motorcycle division is bringing the updated version of its C evolution electric scooter to the U.S. In September 2015, Mahindra & Mahindra launched its electric scooter Gen Ze in the U.S. market.
North America Electric Scooters and Motorcycles Market Segmentation
By Vehicle Type
By Battery Type
Sealed Lead Acid