Home-Use Beauty Devices Market Research Report: By Technology (Laser/Light, Vibration, Radiofrequency Energy, Nano-Iconic, Microneedling, Electroporation), Indication (Hair Removal, Cleansing, Acne Treatment, Skin Rejuvenation, Oxygen/Facial Steaming, Hair Growth, Dermarolling, Cellulite Reduction) - Global Industry Analysis and Revenue Estimation to 2030

Market Overview

The global market for home-use beauty devices was valued at $9,571.6 million in 2020, and it is expected to reach $89,535.1 million in 2030, at a CAGR of 25.1% during 2020–2030. The rising appearance consciousness, increasing awareness on beauty devices, surging prevalence of skin diseases, and escalating geriatric population are the key factors driving the market.

The COVID-19 outbreak has had a negative impact on the home-use beauty devices industry by decreasing the demand for these products. The pandemic disrupted the supply chains of this sector in 2020; however, near the end of 2020, the process of lockdown lifting was initiated in phases across various countries. With the lifting of the lockdowns in most parts of the world, a positive sign for the surge of the economy has been seen, which has led to a rise in the demand for goods and services, including home-use beauty devices, globally.

Laser/Light Category Held Largest Market Share In 2020 due to Rising Adoption of New Technologies

In 2020, the laser/light category held the largest share in the home-use beauty devices market, on the basis of technology. The high adoption of the laser technology is primarily due to its ability to reduce the redness and inflammation associated with skin conditions, such as acne and rosacea, by targeting specific areas of the skin, while not harming other areas. Lasers stimulate the growth of fibroblasts, which are precursors to new collagen in the skin, by using heat. More collagen leads to skin that is firmer, fresher, and younger-looking, which helps in the improvement of the overall skin condition of patients.

Skin Rejuvenation To Be Fastest-Growing Indication Category during Forecast Period

In the home-use beauty devices market, skin rejuvenation is expected to grow at the highest rate during the forecast period (2021–2030), on the basis of indication. This can be mainly ascribed to the growing awareness and focus of consumers on their overall skin health, which is why they are adopting these devices for treating blemishes, pigmentation, wrinkles, sun-induced freckles, age spots, and fine lines.

With Increasing Appearance Consciousness, APAC To Witness Highest Growth Rate

During the forecast period, the home-use beauty devices industry is expected to witness the highest growth rate in the Asia-Pacific (APAC) region. The rising skin disease incidence, increasing appearance consciousness in people, and growing prevalence of hormonal disorders are the key factors driving the growth of the APAC home-use beauty devices market. Furthermore, nations including China, India, Vietnam, Thailand, and Indonesia are offering ample growth opportunities to the market players, essentially because of their booming millennial population. Moreover, the demand for multifunctional products is rising as price-conscious consumers are selecting products that offer multiple features.

Introduction of Technologically Advanced Products Is Major Trend in Market

The launch of new and innovative beauty products in recent years has changed the scenario of the home-use beauty devices market by allowing people to treat skin diseases, improve the skin texture, and reduce the signs of aging themselves. Beauty device companies are continuously developing new and innovative products in response to the consumer industry demand for advanced skincare and haircare solutions. For instance, in January 2020, L'Oréal S.A. unveiled an artificial intelligence (AI)-enabled at-home skincare device, named Perso. It is equipped with a patented motorized system that allows it to provide personalized skincare formulas for customers (in the form of moisturizers, serums, and under-eye creams) on the basis of real-time data and trend analysis.

Surging Geriatric Population Is Positively Impacting Market Growth

Growing geriatric population plays pivotal role in the growth of home-use beauty devices market. In the skin layers, aging leads to the loss of fibrous tissues and a reduced vascular and glandular network. As a result, wrinkles, dryness, pigmentary changes, and skin sagging occur. Anti-aging devices, which help revitalize and tighten the skin, are being used in large numbers to treat such skin problems in the elderly population.

Market Players Involved in Mergers & Acquisitions and Product Launches to Gain Significant Position

In recent years, players in the home-use beauty devices industry have been acquiring other companies and expanding their reach in order to stay ahead of their competitors. For instance:

• In August 2020, Koninklijke Philips N.V. revealed its new hair clipper, 3000 series, for men's grooming. Featuring Trim-n-Flow technology for continuous cutting and DuraPower technology for a long-standing battery life, the hair clipper offers high precision, thus reducing consumers’ dependence on salons.
• In March 2020, Amorepacific Corporation’s brand Sulwhasoo accelerated its expansion in the North American market by launching the products at the Sephora stores in the major cities of the U.S., as well as on sephora.com.

Key Players in Global Home-Use Beauty Devices Market Are:

Market Size Breakdown by Segment

The global home-use beauty devices market report offers comprehensive market segmentation analysis along with market estimation for the period 2015–2030.

Based on Technology

• Laser/Light
• Vibration
• Radiofrequency (RF) Energy
• Nano-Iconic
• Microneedling
• Electroporation

Based on Indication

• Hair Removal
• Cleansing
• Acne Treatment
• Skin Rejuvenation
• Oxygen/Facial Steaming
• Hair Growth
• Dermarolling
• Cellulite Reduction

Geographical Analysis

• North America
  • U.S.
  • Canada
• Asia-Pacific (APAC)
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • New Zealand
  • Taiwan
  • Singapore
  • Vietnam
  • Malaysia
  • Thailand
  • Sri Lanka
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Russia
  • Benelux
  • Poland
  • Turkey
  •  Switzerland
  • Czech Republic
  • Hungary
  • Slovakia
• Latin America (LATAM)
  • Brazil, Mexico
  • Argentina
  • Chile
• Middle East and Africa (MEA)
  • Saudi Arabia
  • U.A.E.
  • South Africa
  •  Israel, Kuwait
  •  Oman
  • Qatar
  •  Bahrain