Home-Use Beauty Devices Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)

Home-Use Beauty Devices Market Analysis

The global home-use beauty devices market generated a revenue of USD 17.1 billion in 2023, and is predicted to reach USD 91.8 billion by 2030, advancing at a CAGR of 27.4% during 2024–2030. The market is driven by the increasing prevalence of skin problems, growing prevalence of hormonal disorders, and technological advancements in home-use beauty devices.

• The demand for cosmetic products is driven by the increasing consciousness of appearance among customers because of the advancing use of social media.
• The advancement of technology in this industry, including in the laser treatments for the tightening and lightening of the skin that offer immediate, appreciable, and more-permanent results, also contributes to the progress of the market.
• Moreover, the increment in the aging population in China, India, and Brazil is playing a pivotal role in generating product demand.
• Elderly people suffer from the loss of fibrous tissue and a reduced vascular and glandular network in the layers of their skin. Anti-aging products and tools help reduce aging’s signs, thus providing a younger look by revitalizing and tightening the skin.
• One of the major trends observed is the rising inclination of people for improved appearance, for which they are willing to spend on beauty devices and treatments.
• Thus, new, advanced electronic beauty devices are being introduced, offering higher convenience and automation to consumers, when compared to the manual ones. New beauty devices for facial, hand, and nail treatments, body treatments, hair treatments, hair removal, and other purposes are available in electronic versions.
• Moreover, in spite of a balanced lifestyle, the skin gradually loses collagen on account of hormonal factors, causing changes in the body, such as fat and cellulite deposition, skin laxity, and other skin complications, such as fine lines, acne scars, discoloration, large pores, age spots, and broken blood vessels.
• These issues can be treated with the help of various home-use beauty devices, as they are less expensive and can be easily operated at home, without the need for any technical expertise.

Home-Use Beauty Devices Market Trends & Drivers

Rising Inclination For Improved Appearance

• One of the major trends observed in the home-use beauty devices market is the rising inclination of people for improved appearance, for which they are willing to spend on beauty devices and treatments. Thus, new, advanced electronic beauty devices are being introduced in the market, offering higher level of convenience and automation to consumers when compared to the manual ones.
•  New beauty devices for facial, hand, and nail treatments, body treatments, hair treatments, hair removal, and other purposes are available in electronic versions. For instance, ZIIP LLC developed a handheld electronic device for face cleansing, having combinations of micro and nano currents that rejuvenate and treat the skin to deliver positive results.
• Moreover, in spite of a balanced lifestyle, there is a gradual loss of collagen that happens in the skin due to hormonal changes, causing changes in the body, such as fat and cellulite deposition, skin laxity, and other skin complications, such as fine lines, discoloration, acne scars, large pores, broken blood vessels, and age spots.
• These issues can be treated with the help of various home-use beauty devices, as they are less expensive and can be easily operated at home without the need for any technical expertise.

Increasing Prevalence of Skin Problems is Driving the Market

• Due to the excessive exposure to pollution and UV radiation, skin diseases, including photoaging, are increasingly becoming common worldwide. This condition further results in hair loss, sunburns, and reduced elasticity.
• Other factors that cause skin-related problems are pollution and excessive consumption of alcohol and tobacco. Some of the skin problems they lead to are dyspigmentation, acne, freckles, hyperpigmentation, deep wrinkles, atopic dermatitis, and melasma.
• According to the American Academy of Dermatology, approximately 85% of the Americans suffer from acne at some phase in their lives. The academy also states that melasma is a common skin problem that causes brown and gray–brown patches on the face. It further reports that about 10% of the people suffering from melasma are men.

Risks Associated with The Use Of Beauty Devices

• Various risks and complications, such as superficial burns, short-term skin sensitivity, excessive swelling, and blistering, associated with the use of beauty devices restrict the adoption of these devices, thereby impeding the market growth to some extent. For instance, in resurfacing lasers, complications can range from transient side-effects to permanent disfigurement.
• Prolonged erythema, contact dermatitis, superficial bacterial and fungal infections, and reactivation of herpes simplex virus are some of the complications associated with beauty devices. These devices can also lead to severe complications, such as hypertrophic scar formation and ectropion.
• All skin-firming treatments through beauty devices entail some side-effects, such as redness, swelling, and possible discomfort. More serious side-effects like permanent discoloration or scarring are also possible. The potential side-effects of ablative laser resurfacing include skin redness, dryness, infection, scarring, and irregular pigmentation, such as lighter or darker spots. The complete healing process may take several months.

In-Depth Segmentation Analysis

Indication Insights

• Hair removal held the largest share, around 25%, in 2023. Shaving has been among the broadly adopted strategies to eliminate undesirable body hair. However, with continued shaving, thick hair develops in a short period. To overcome these issues, advanced hair removal devices, such as epilators and light-based home-use devices, are available. Moreover, the high disposable income, increasing appearance consciousness, and rising prevalence of hormonal disorders are driving the sales in this category.
• Moreover, skin rejuvenation is expected to grow the fastest during the forecast period. Factors contributing to this are the zero downtime of these devices, their cost-effectiveness, and no risk of burning or other side-effects associated with their use. Additionally, the growing consciousness among both young and old people with regard to their appearance has fueled the demand for anti-aging devices. These devices are widely being used for treating blemishes, pigmentation, wrinkles, freckles, age spots, and fine lines.

Indication covered in the report include:

• Hair Removal (Largest Category)
• Cleansing
• Acne Treatment
• Skin Rejuvenation (Fastest-Growing Category)
• Oxygen/Facial Steaming
• Hair Growth
• Dermarolling
• Cellulite Reduction
• Others

Technology Analysis

The laser/light category holds the largest share, of over 55%, in 2023. The high adoption of the laser technology is primarily due to its ability to reduce the redness and inflammation associated with skin conditions, such as acne and rosacea, by targeting specific areas of the skin, while not harming the others. Lasers stimulate the growth of fibroblasts, which are precursors to new collagen in the skin, by using heat. More collagen leads to skin that is firmer, fresher, and younger-looking, which helps in the improvement of the overall skin condition of patients.

The following technologies are included in the report:

• Laser/Light (Largest and Fastest-Growing Category)
• Vibration
• Radiofrequency (RF) Energy
• Nano-Ionic
• Microneedling
• Electroporation

Geographical Analysis

• North America held the largest revenue share, of around 45%, in 2023. This is mainly ascribed to the changes in the consumer perception of beauty and wellbeing and the growing prevalence of age-related skin diseases in the region.
• The three most-prevalent of these across all age groups are dermatitis, acne vulgaris, and viral skin diseases, and the ones among the elderly are dermatitis, viral skin diseases, and fungal skin diseases.
• In 2023, hair removal devices held the largest share in the North American home-use beauty devices market. Most of the people in the region shave; however, continued shaving can result in the growth of thicker hair more quickly. To avoid these issues, epilators and a range of light-based devices are available for home use.
• In addition, the increasing awareness about the potential applications of home-use beauty devices in the treatment of skin and hair diseases is contributing to the growth of this market in North America.
• Acne is the most-common skin condition in the U.S., affecting up to 50 million annually. The rising prevalence of acne drives the demand for home-use beauty devices among a large number of people. Acne manifests in many ways, such as pimples, blackheads, whiteheads, and even cysts or nodules on the face, chest, back, neck, upper arms, and shoulders. Acne is the most common in young adults and adolescents, with nearly 85% of the individuals aged 12 to 24 years experiencing at least a minor case; however, it can occur at any age.
• Whereas, APAC will be the fastest-growing region in the market, at a CAGR of over 30.2%, during the forecast period. The growing geriatric population and the increasing awareness of the potential applications of home-use beauty devices for the treatment of skin problems are the major factors driving the growth of the market. The old-age dependence ratio (OADR) is expected to more than double between 2019 and 2050 in Eastern and Southeastern Asia, from 18 older persons per 100 working-age people in 2019 to 43 per 100 in 2050. This increase in the aging population is a major reason for the growth in the sales of home-use beauty devices in the region.
• Customers often look for products that target blemish-/acne-prone skin, blackheads, dark circles, and sensitive skin, because of the high levels of pollution and stressful lifestyles in the region. Although products that claim to be suitable for sensitive skin are not new, they are now becoming more precise; for instance, many claim to diminish redness and, more specifically, treat rosacea.
• Moreover, due to their growing concern for appearance, electric toothbrushes, laser hair removal equipment, and other home-use beauty items have all become necessities for the young females in the region. The popularity of beauty products has also increased as a result of young people's fear of aging.
• Moreover, online sales of home beauty devices have been boosted by several content marketing initiatives on social media platforms and livestreaming events. In addition, the availability of leading brands and the introduction of affordable beauty devices in the region attract the end users to these devices for grooming purposes. Many of these products come with a variety of cutting-edge technologies, which has allowed the players to satiate a wide range of consumer demands.
• The increasing urbanization is also playing a significant role in the growth of the home-use beauty devices market in the APAC region. The growing population in urban locations, accompanied by the increasing disposable income, offers a wide scope for the adoption of these beauty devices.
• The demand for anti-aging devices has been driving the industry growth in South Korea, supported by the presence of leading brands in the country, such as ReFa, Envely, and NuFACE.

Further, regions and countries analyzed for this report include:

• North America (Largest Regional Market)
  • U.S. (Larger and Faster-Growing Country Market)
  • Canada
• Europe
  • Germany (Largest and Fastest-Growing Country Market)
  • France
  • U.K.
  • Italy
  • Spain
  • Russia
  • Benelux
  • Poland
  • Turkey
  • Switzerland
  • Czech Republic
  • Hungary
  • Slovakia
  • Rest of Europe
• Asia-Pacific (APAC) (Fastest-Growing Regional Market)
  • China (Largest and Fastest-Growing Country)
  • Japan
  • India
  • South Korea
  • Australia
  • New Zealand
  • Taiwan
  • Singapore
  • Vietnam
  • Malaysia
  • Thailand
  • Sri Lanka
  • Rest of APAC
• Latin America (LATAM)
  • Brazil (Largest and Fastest-Growing Country Market)
  • Mexico
  • Argentina
  • Chile
  • Rest of LATAM
• Middle East and Africa (MEA)
  • Saudi Arabia (Largest and Fastest-Growing Country)
  • U.A.E.
  • South Africa
  • Israel
  • Kuwait
  • Oman
  • Qatar
  • Bahrain
  • Rest of MEA

Market Nature - Fragmented

The market has a high degree of fragmentation, owing to many domestic and international players. The continual arrival of new entrants is impacting the well-known and new manufacturers.

Home-Use Beauty Devices Industry News

• In November 2022, Nu Skin Enterprises Inc. launched a smart skin treatment and cleansing device, ageLOC LumiSpa iO, with a connected, immersive experience. Featuring Nu Skin's patented micro-pulse technology, the new system takes personalized beauty to a new level with customized treatment options, intelligent coaching, skincare routine tracking, and more.
• In October 2022, TRIA Beauty Inc. launched the eye care kit. This powerful anti-aging trio combines laser technology with Tria's youth-boosting copper eye mask and nourishing eye renewal cream. This kit helps start rebuilding collagen naturally.
• In September 2022, FOREO AB launched a digitalized version of its products named LUNA 4 collection as an NFT before the conventional launch.