Home-Use Beauty Device Market Research Report: By Technology (Laser/Light, Vibrational, Radiofrequency Energy, Nano-Iconic, Microneedling, Electroporation), Indication (Hair Removal, Cleansing, Acne Treatment, Skin Rejuvenation/Anti-Aging, Oxygen/Facial Steaming, Hair Growth, Dermarolling, Cellulite Reduction) - Global Industry Analysis and Growth Forecast to 2030

Home-Use Beauty Device Market Overview

The global home-use beauty devices market size was $6,457.4 million in 2019, and it is projected to witness a CAGR of 20.4% during the forecast period (2020–2030).The rising geriatric population, growing prevalence of skin-related conditions, increasing disposable income, rising prevalence of hormonal disorders, and surging awareness about beauty devices are the key growth factors driving the home-use beauty devices industry.

Segmentation Analysis

Laser/Light Category Is Largest in Industry

In 2019, the laser/light category accounted for the largest share in the home-use beauty devices market, on the basis of technology. This is primarily because lasers can reduce the soreness and inflammation caused by skin conditions, such as acne and rosacea, by targeting certain areas of the skin, while not harming other areas. Moreover, laser-based home-use beauty devices work by emitting light through the process of optical amplification, which helps in the improvement of the overall skin condition of patients.

Skin Rejuvenation/Anti-Aging To Be Fastest-Growing Indication Category during Forecast Period

The skin rejuvenation/anti-aging category, based on indication, is expected to witness the fastest growth in the home-use beauty devices market during the forecast period. This can be ascribed to the growing use of these devices for treating blemishes, pigmentation, wrinkles, sun-induced freckles, age spots, and fine lines, globally.

Geographical Outlook

North America Accounted for Highest Share in Home-Use Beauty Devices Industry in 2019

During the historical period (2014–2019), North America held the largest home-use devices market share. The dominance of this regional market is mainly attributed to the high disposable income and appearance consciousness, which lead to high spending on beauty procedures and devices here. In addition, the increasing awareness about the potential applications of home-use beauty devices in the treatment of skin and hair diseases is also contributing to the growth of the market in the region. Further, skin conditions such as acne are encouraging people to use these beauty devices at their homes. In North America, the U.S. has been leading the market, and it is further projected to continue the trend during the forecast period.

Asia-Pacific (APAC) Is Expected to Witness Fastest Growth in Coming Years

The major factors responsible for driving the growth of the APAC home-use beauty devices market are the rising incidence of skin diseases, growth in the disposable income, escalating geriatric population, increasing appearance consciousness, and surging awareness about beauty devices. Additionally, the increasing urbanization rate plays a significant role in the growth of the home-use beauty devices market in the region. The growing population in urban locations, accompanied by the increased disposable income, offers a wide scope for social interaction and results in stronger concerns regarding physical appearance among people, thus leading to the growth in the use of beauty devices. Moreover, the presence of domestic players in countries such as South Korea, Japan, and China is further driving the rapid growth of the regional market.

Trends & Drivers

Introduction of New Products Is Key Market Trend

One of the major trends being observed in the home-use beauty devices market is the willingness of the people to make their look appealing, for example, attractive, young, and healthy. In order to meet the requirements of consumers, electronic beauty devices are being continuously introduced in the market, with higher convenience, automation, and lower time consumption features, when compared to the manual ones. New beauty devices for facial, hand, and nail treatments, body treatments, hair treatments, hair removal, and other purposes are available in electronic versions. For instance, ZIIP LLC developed a handheld electronic device for face cleansing, featuring combinations of micro and nano currents that rejuvenate and treat the skin, to deliver positive results.

Surging Geriatric Population Is Positively Impacting Market Growth

Globally, the aging population plays a pivotal role in the growing demand for beauty devices. To overcome skin problems in the elderly population, anti-aging devices are used, which give a younger look by revitalizing and tightening the skin. Further, developing countries, such as India, Japan, and China, are expected to have a large geriatric population. According to the United Nations Department of Economic and Social Affairs (UNDESA), by 2050, the population of individuals aged 60 years or above would reach over 400 million in China, over 300 million in India, and over 100 million in the U.S. This rising aging population across the globe would lead to an increased adoption of various types of home-use beauty devices, which would further boost the growth of the home-use beauty devices market.

Increasing Prevalence of Skin Problems Is Boosting Market

The prevalence of skin diseases, such as photo aging, is increasing across the globe, due to excessive exposure to pollution and ultraviolet (UV) radiation, thereby resulting in sunburns, reduced skin elasticity, and hair loss. According to the American Academy of Dermatology (AAD), approximately 85% of Americans suffer from acne at some phase in their lives. The academy also stated that melasma is a skin problem that causes brown and gray-brown patches on the face. To cure all such skin problems, beauty devices are increasingly being adopted. For example, small, brown spots in people suffering from freckles can be cured using beauty devices. Thus, the rising cases of skin problems are driving the growth of the home-use beauty devices market.

Companies Pursuing Partnerships and Capacity Expansions to Gain Competitive Edge

In recent years, players in the home-use beauty devices industry have been partnering with other companies and expanding their reach, in order to stay ahead of their competitors. For instance:

• In March 2020, Amorepacific Corporation’s brand “Sulwhasoo” accelerated its expansion in the North American market, by launching the productsat the Sephora stores in the major cities of the U.S., as well as on sephora.com.
• In February 2019, Spectrum Brands Holdings Inc. and Manchester United plc announced a multi-year, global partnership for the Remington personal care brand. Through this partnership, Spectrum Brands Holdings Inc. became Manchester United Football Club’s first official Electrical Styling Partner.
• In October 2018, Amorepacific Corporation entered in Australia and New Zealand through the beauty distribution channel ‘Mecca’, in order to expand its presence in the Oceania market.

Due to the COVID-19 pandemic, the demand for beauty devices will witness a decline in the short run, thereby leading to a reduction in the market growth rate during this period.

Some of the key players in Home-Use Beauty Devices Market include:

Home-Use Beauty Device Market Size Breakdown by Segment

The home-use beauty device market report offers comprehensive market segmentation analysis along with market estimation for the period 2014–2030.

Based on Technology

• Laser/Light
• Vibrational
• Radiofrequency Energy
• Nano-Iconic
• Microneedling
• Electroporation

Based on Indication

• Hair Removal
• Cleansing
• Acne Treatment
• Skin Rejuvenation/Anti-Aging
• Oxygen/Facial Steaming
• Hair Growth
• Dermarolling
• Cellulite Reduction

Geographical Analysis

• North America
  • U.S.
  • Canada
• Asia-Pacific (APAC)
  • China
  • Japan
  •  India
  •  Australia
  • South Korea
  • New Zealand
  • Taiwan
  • Singapore
  •  Vietnam
  • Malaysia
  • Thailand
  • Sri Lanka
• Europe
  • Germany
  •  France
  • U.K.
  • Italy
  • Spain
  • Russia
  • Benelux
  • Poland
  • Turkey
  • Switzerland
  • Czech Republic
  •  Hungary
  • Slovakia
• Latin America (LATAM)
  • Brazil
  • Mexico
  • Argentina
  •  Chile
• Middle East and Africa (MEA)
  • Saudi Arabia
  •  U.A.E.
  • South Africa
  •  Israel
  •  Kuwait
  • Oman
  • Qatar
  • Bahrain