Home-Use Beauty Devices Market Size and Share Analysis by Technology (Laser/Light, Vibration, Radiofrequency (RF) Energy, Nano-Ionic, Microneedling, Electroporation), Indication (Hair Removal, Cleansing, Acne Treatment, Skin Rejuvenation, Oxygen/Facial Steaming, Hair Growth, Dermarolling, Cellulite Reduction), Distribution Channel (Specialty Stores, Online, Hypermarkets/Supermarkets) - Global Industry Demand Forecast to 2030

Market Overview

The global home-use beauty devices market was valued at USD 14,025.3 million in 2022, and the market size is predicted to reach USD 89,876.2 million by 2030, advancing at a CAGR of 26.1% during 2022–2030. The market is driven by the increasing prevalence of skin problems, growing prevalence of hormonal disorders, and technological advancements in home-use beauty devices.

The demand for cosmetic products is driven by the increasing consciousness of appearance among customers because of the advancing use of social media. The advancement of technology in this industry, including in the laser treatments for the tightening and lightening of the skin that offer immediate, appreciable, and more-permanent results, also contributes to the progress of the market.

Moreover, the increment in the aging population in China, India, and Brazil is playing a pivotal role in generating product demand. Elderly people suffer from the loss of fibrous tissue and a reduced vascular and glandular network in the layers of their skin. Anti-aging products and tools help reduce aging’s signs, thus providing a younger look by revitalizing and tightening the skin.

One of the major trends observed is the rising inclination of people for improved appearance, for which they are willing to spend on beauty devices and treatments. Thus, new, advanced electronic beauty devices are being introduced, offering higher convenience and automation to consumers, when compared to the manual ones. New beauty devices for facial, hand, and nail treatments, body treatments, hair treatments, hair removal, and other purposes are available in electronic versions.

Moreover, in spite of a balanced lifestyle, the skin gradually loses collagen on account of hormonal factors, causing changes in the body, such as fat and cellulite deposition, skin laxity, and other skin complications, such as fine lines, acne scars, discoloration, large pores, age spots, and broken blood vessels. These issues can be treated with the help of various home-use beauty devices, as they are less expensive and can be easily operated at home, without the need for any technical expertise.

Hair Removal Is Dominating Market

Hair removal held the largest share, around 25%, in 2022. Shaving has been among the broadly adopted strategies to eliminate undesirable body hair. However, with continued shaving, thick hair develops in a short period. To overcome these issues, advanced hair removal devices, such as epilators and light-based home-use devices, are available. Moreover, the high disposable income, increasing appearance consciousness, and rising prevalence of hormonal disorders are driving the sales in this category.

Moreover, skin rejuvenation is expected to grow the fastest during the forecast period. Factors contributing to this are the zero downtime of these devices, their cost-effectiveness, and no risk of burning or other side-effects associated with their use. Additionally, the growing consciousness among both young and old people with regard to their appearance has fueled the demand for anti-aging devices. These devices are widely being used for treating blemishes, pigmentation, wrinkles, freckles, age spots, and fine lines.

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Devices Using Laser/Light Technology Are Widely Adopted

The laser/light category held the largest share, of around 60%, in 2022. The high adoption of the laser technology is primarily due to its ability to reduce the redness and inflammation associated with skin conditions, such as acne and rosacea, by targeting specific areas of the skin, while not harming the others. Lasers stimulate the growth of fibroblasts, which are precursors to new collagen in the skin, by using heat. More collagen leads to skin that is firmer, fresher, and younger-looking, which helps in the improvement of the overall skin condition of patients.

Increasing Prevalence of Skin Problems

Due to the excessive exposure to pollution and UV radiation, skin diseases, including photoaging, are increasingly becoming common worldwide. This condition further results in hair loss, sunburns, and reduced elasticity. Other factors that cause skin-related problems are pollution and excessive consumption of alcohol and tobacco. Some of the skin problems they lead to are dyspigmentation, acne, freckles, hyperpigmentation, deep wrinkles, atopic dermatitis, and melasma.

According to the American Academy of Dermatology, approximately 85% of the Americans suffer from acne at some phase in their lives. The academy also states that melasma is a common skin problem that causes brown and gray–brown patches on the face. It further reports that about 10% of the people suffering from melasma are men.

North America Held Largest Share

North America held the largest revenue share, of around 40%, in 2022. This is mainly ascribed to the changes in the consumer perception of beauty and wellbeing and the growing prevalence of age-related skin diseases in the region. The three most-prevalent of these across all age groups are dermatitis, acne vulgaris, and viral skin diseases, and the ones among the elderly are dermatitis, viral skin diseases, and fungal skin diseases.

In 2022, hair removal devices held the largest share in the North American home-use beauty devices market. Most of the people in the region shave; however, continued shaving can result in the growth of thicker hair more quickly. To avoid these issues, epilators and a range of light-based devices are available for home use.

In addition, the increasing awareness about the potential applications of home-use beauty devices in the treatment of skin and hair diseases is contributing to the growth of this market in North America.

Acne is the most-common skin condition in the U.S., affecting up to 50 million annually. The rising prevalence of acne drives the demand for home-use beauty devices among a large number of people. Acne manifests in many ways, such as pimples, blackheads, whiteheads, and even cysts or nodules on the face, chest, back, neck, upper arms, and shoulders.

Acne is the most common in young adults and adolescents, with nearly 85% of the individuals aged 12 to 24 years experiencing at least a minor case; however, it can occur at any age.

APAC Is Fastest-Growing Region

APAC will be the fastest-growing region in the market, at a CAGR of around 30%, during the forecast period. The growing geriatric population and the increasing awareness of the potential applications of home-use beauty devices for the treatment of skin problems are the major factors driving the growth of the market. The old-age dependence ratio (OADR) is expected to more than double between 2019 and 2050 in Eastern and Southeastern Asia, from 18 older persons per 100 working-age people in 2019 to 43 per 100 in 2050. This increase in the aging population is a major reason for the growth in the sales of home-use beauty devices in the region.

Customers often look for products that target blemish-/acne-prone skin, blackheads, dark circles, and sensitive skin, because of the high levels of pollution and stressful lifestyles in the region. Although products that claim to be suitable for sensitive skin are not new, they are now becoming more precise; for instance, many claim to diminish redness and, more specifically, treat rosacea.

Moreover, due to their growing concern for appearance, electric toothbrushes, laser hair removal equipment, and other home-use beauty items have all become necessities for the young females in the region. The popularity of beauty products has also increased as a result of young people's fear of aging.

Moreover, online sales of home beauty devices have been boosted by several content marketing initiatives on social media platforms and livestreaming events. In addition, the availability of leading brands and the introduction of affordable beauty devices in the region attract the end users to these devices for grooming purposes. Many of these products come with a variety of cutting-edge technologies, which has allowed the players to satiate a wide range of consumer demands.

The increasing urbanization is also playing a significant role in the growth of the home-use beauty devices market in the APAC region. The growing population in urban locations, accompanied by the increasing disposable income, offers a wide scope for the adoption of these beauty devices.

The demand for anti-aging devices has been driving the industry growth in South Korea, supported by the presence of leading brands in the country, such as ReFa, Envely, and NuFACE.

Top Home-Use Beauty Device Company Are:

• Luke Lady
• Shenzhen Mismon Technology Co. Ltd.
• UVVU Inc.
• TriPollar
• Lifetrons Switzerland AG
• Xiaomi Corporation
• Panasonic Corporation
• Nu Skin Enterprises Inc.
• TRIA Beauty Inc.
• Home Skinovations Ltd.

Market Size Breakdown by Segment

The study uncovers the biggest trends and opportunities in the home-use beauty devices market, along with offering segmentation analysis at the granular level for the period 2015 to 2030.

Based on Technology

• Laser/Light
• Vibration
• Radiofrequency (RF) Energy
• Nano-Ionic
• Microneedling
• Electroporation

Based on Indication

• Hair Removal
• Cleansing
• Acne Treatment
• Skin Rejuvenation
• Oxygen/Facial Steaming
• Hair Growth
• Dermarolling
• Cellulite Reduction

Based on Distribution Channel

• Specialty Stores
• Online
• Hypermarkets/Supermarkets

Geographical Analysis

• North America
  • U.S.
  • Canada
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • New Zealand
  • Taiwan
  • Singapore
  • Vietnam
  • Malaysia
  • Thailand
  • Sri Lanka
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Russia
  • Benelux
  • Poland
  • Turkey
  • Switzerland
  • Czech Republic
  • Hungary
  • Slovakia
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Chile
• Middle East and Africa
  • Saudi Arabia
  • U.A.E.
  • South Africa
  • Israel
  • Kuwait
  • Oman
  • Qatar
  • Bahrain