Anti-Aging Market Overview
Anti-aging market size was $109.5 billion in 2016, which is expected to reach $219.1 billion by 2025, growing at a CAGR of 8.0%. Anti-aging refers to the prevention, treatment, and reversal of age-related conditions such as age-related spots, scars and wrinkles. There are various anti-aging products available in the market in different forms such as creams, gels, serums, cleansers, moisturizers and facial oils, that are used to treat various aging-related problems such as wrinkles, acne, scars, spots and stretch marks. Hair restoration, breast augmentation, anti-pigmentation, anti-adult acne, liposuction and chemical peel are some of the major anti-aging treatments. The anti-aging market has been segmented on the basis of product, device, treatment and demography.
POPULAR ANTI AGING SURGICAL PROCEDURES IN EUROPE BY COUNTRY 2015
Based on the type of product, the market has been segmented into anti-wrinkle, hair color, UV absorbers, anti-stretch marks and others. Anti-wrinkle products held the largest share of the global market in 2016, due to the fact that wrinkles are the most prominent sign of aging and anti-wrinkle products help in reducing the same.
On the basis of type of device, the market has been segmented into radiofrequency, laser, anti-cellulite and microdermabrasion devices. Radiofrequency devices held the largest share of the anti-aging market in 2016, due to the various advantages offered by these products such as skin tightening, aesthetic enhancement, cellulite, and body contouring.
Based on treatment, the market has been segmented into hair restoration, anti-pigmentation, anti-adult acne, liposuction, breast augmentation, chemical peels and others. Hair restoration treatments held the largest market share in 2016, and is also expected to be the fastest growing segment during the forecast period mainly due to the significant increase in the number of hair transplantation procedures globally.
On the basis of demography, the market has been segmented into Generation X, Baby boomer and Generation Y. Generation X accounted for the largest share of the market in 2016.
Anti-Aging Market Dynamics
The anti-aging market is expected to expand during the forecast period due to growing aging population, increase in anti-aging awareness campaigns, technological advancements, and increase in the disposable income of general population. However, the market has been facing certain challenges such as high cost of devices and treatments and strict regulations, which are likely to affect the anti-aging market negatively during the forecast period.
Factors such as need for minimally or non-invasive treatments and rising use of social network and e-commerce act as key opportunities to the players operating in the anti-aging market. According to the American Society for Aesthetic Plastic Surgery (ASAPS), in 2015, the number of overall cosmetic procedures performed increased by 39%, the surgical procedures increased by 17% and non-surgical procedures increased by 44% from 2011. Social-media platforms such as Instagram and YouTube are being widely used to increase awareness about anti-aging products, devices and treatments. E-commerce websites such as, eBay and Amazon sell products manufactured by various leading players, including Personal Microderm, L'Oréal S.A., Coty Inc., and Hindustan Unilever (HUL). These products include skincare, antioxidants, sunscreens, serums, anti-aging eye care and creams, thereby, growing e-commerce is providing ample growth opportunities to the players operating in the anti-aging market, globally.
Increasing life expectancy and fall in birth rate are the major causes of increasing aging population. The aging population develops wrinkles due to lack of nutrients in the body, exposure to UV light, smoking, dehydration, medications and other genetic factors. According to the United Nations Department of Economic and Social Affairs (UNDESA) report, the number of people aged 60 years or above is projected to grow by 56%, globally, i.e. from 901 million in 2015 to 1.4 billion by 2030. Also, by 2050, the aged population is projected to reach nearly 2.1 billion, globally. Old age is associated with loss of fibrous tissue, and reduced vascular and glandular network in the layers of skin. Anti-aging products and devices help in reducing skin aging which gives younger look to a person by revitalizing and tightening the skin, leading to the rise in the demand of anti-aging products. Increase in number of anti-aging awareness campaigns is also expected to boost the demand for anti-aging products, devices and treatments. For instance, EuroMediCom organized the 15th Aesthetic & Anti-Aging Medicine World Congress from 6th April to 8th April, 2017, in Monaco, which was aimed at increasing the awareness about anti-aging products and complications related to aging.
According to the U.S. Bureau of Labor Statistics, there has been an increase in the personal disposable income of the U.S. population. It increased from $9,002.0 billion in 2004 to $12,985.8 billion in 2014 and is expected to reach $19,874.5 b by 2024. With the increase in personal disposable income, the demand for anti-aging products and treatments is also likely to increase in the future.
Anti-Aging Market Competitive Landscape
Some of the key players in the anti-aging market have collaborated and/or acquired other players in the anti-aging market to strengthen their position in the global market. For instance, in January 2017, L'Oréal S.A. signed an agreement with Valeant pharmaceuticals to acquire its skincare brands including CeraVe, AcneFree and Ambi for a consideration of $1.3 billion in cash. The acquisition was aimed at expanding L’Oreal’s active cosmetics division. In December 2016, Allergan Plc. acquired LifeCell (Acelity L.P. Inc. company) for a consideration of $2.9 billion in cash. The acquisition’s purpose was to combine LifeCell’s regenerative medicines business with Allergan’s medical aesthetics, breast implants and tissue expanders business.
Some of the other key players operating in the anti-aging market include Proctor & Gamble Company, Beiersdorf AG, Allergan Plc., The Estee Lauder Companies Inc., Nu Skin Enterprises, Inc., Johnson & Johnson, Coty Inc., Cynosure, Inc., Lumenis Ltd., Syneron Medical Ltd., Solta Medical Inc., Photomedex Inc., Orlane, Personal Microderm and Alma Lasers Ltd.