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Anti-Aging Market Overview
The global anti-aging market size was valued at $165.2 billion in 2017. It is expected to grow at a CAGR of 7.9% during the forecast period. Increasing number of anti-aging seminars, conferences, and campaigns; surge in geriatric population; rising disposable income; and technological advancements in anti-aging products and devices are the factors driving the growth of the global market.
GLOBAL ANTI-AGING MARKET, BY PRODUCT, $M (2014-2025)
Anti-wrinkle, hair color, UV absorbers, and anti-stretch marks are the major types of products used to reduce the various signs of aging, such as wrinkle and grey hair. Among these, the anti-wrinkle product category held the largest share in the anti-aging market, with 59.3% contribution in 2017, mainly due to the increasing awareness about Botox treatment for enhanced skin appearance among consumers, and rising number of Botox and dermal filler procedures.
Based on device, the anti-aging market is categorized into radiofrequency, laser, anti-cellulite, microdermabrasion and others. Of these, anti-cellulite devices category is growing with a significant growth rate in the global market, mainly on account of increasing demand for at-home anti-cellulite treatment devices.
Hair restoration treatment, anti-pigmentation, anti-adult acne therapy, breast augmentation, liposuction, and chemical peel are some common treatments that requires anti-aging products and devices. Anti-aging products and devices used for hair restoration treatments held the largest share, of 27.4%, in the anti-aging market in 2017. This largest share is mainly due to the increasing number of hair restoration procedures utilizing these products and devices.
Based on demography, the anti-aging market is bifurcated into generation X, baby boomer, and generation Y. Generation X will continue to remain the largest consumers of these products, followed by baby boomers in terms of revenue share contribution throughout the forecast period. This generation is more conscious about their aesthetic appearance and thus opts for anti-aging solutions for reducing the signs of aging.
Globally, North America holds the leading position in the global market, mainly attributed to increasing number of cosmetic procedures, growing aging population, growing presence of large number of anti-aging products and devices manufacturers, and surging healthcare expenditure in the region.
Anti-Aging Market Dynamics
Increase in the number of conferences, exhibitions, congress and seminars is expected to raise awareness among students, delegates, and plastic surgeons about advanced anti-aging treatments, thereby leading to the growth of the anti-aging market. Many market players launch and present their technologically advanced new solutions in these conferences to showcase new treatment solutions for aging conditions. For instance, EuroMediCom, that provides life sciences related knowledge through educational conferences, trainings, and exhibitions, is going to organize International Medicine of Anti-Aging and Aesthetics Congress (IMAAC) in Shenzhen, China in December 2018. IMAAC will feature five different tracks of aesthetics and anti-aging.
Moreover, on September 2018, the American Academy of Anti-Aging Medicine (A4M) organized 13th edition of Thailand Congress on Anti-aging and Aesthetic Medicine in Thailand to educate physicians, and scientists about biomedical sciences, and aging issues. Thus, increase in the number of anti-aging seminars, conferences, and awareness campaigns is expected to drive the demand for these products in the coming years.
The adoption of technologically advanced anti-aging devices and procedures help in the enhancement of skin elasticity and tightness. These technologically advanced devices can effectively treat fine lines, wrinkles, sun spots, and cellulite to enhance skin appearance. Major advantages of these devices include non-invasiveness, and effective working capability, since they are equipped with enhanced energy-based solutions. Due to these advantages, the adoption rate of technologically advanced anti-aging devices has increased in hospitals, clinics and at-home to treat wrinkles and stretch marks.
For instance, in April 2018, Alma Lasers GMBH launched Accentuate, a hands-free body contouring solution, in Aesthetic and Anti-Aging Medicine World Congress (AMWC) in Monte-Carlo, Monaco, France. Accentuate can be used on different treatment areas (such as abdomen, buttocks, thighs etc.) on the body with separate treatment protocols.
Easy availability of wide variety of anti-aging devices for wrinkle reduction, skin rejuvenation, cellulite reduction, and microdermabrasion have increased the inclination of the consumers toward portable, easy-to-use, and convenient at-home anti-aging devices. The market for at-home anti-aging products and devices is growing progressively, due to their wider availability. These products are more scientifically enhanced and protect the skin from sun damages.
The adult generation is concentrating on preventive measures to keep the signs of aging at minimal; and the aged population is seeking to maintain a youthful appearance with the adoption of these products. Thus, increasing inclination of consumers toward easy to use at-home anti-aging devices is a notable trend observed in the global anti-aging market.
Anti-Aging Market – Competitive Landscape
With a number of technological advancements taking place in the anti-aging industry, the players are seeking approvals and introducing new and advanced anti-aging products and devices. For instance, in August 2018, Alma Lasers GMBH launched PICO CLEAR, a solution for large number of complex dermatological indications with fewer number of treatment units. PICO Clear platform includes a comprehensive range of applicators for different skin types.
Some of the other key players operating in the anti-aging market are The Procter and Gamble Company, Nu Skin Enterprises Inc., Lumenis Ltd., Hologic Inc., Home Skinovations Ltd., Allergan plc, The Estée Lauder Companies Inc., Coty Inc., L’Oréal S.A., Orlane S.A., and Age Sciences Inc.