Beauty Devices Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)

Beauty Devices Market Trends & Growth Drivers

Rising Inclination for Improved Appearance Is Key Trend

• One of the major trends being observed in the beauty devices market is the growing inclination of people toward enhancing their appearance, especially to look younger and healthier. In order to meet the requirements of consumers, advanced electronic beauty devices are being developed to offer higher convenience through automation and less time consumption features when compared to the manual ones.
• New beauty devices for body treatments, hair treatments, and other purposes are available in electronic versions. For instance, ZIIP LLC has developed a handheld electronic device for facial cleansing offering a combination of microcurrent and nanocurrent, which rejuvenates the skin.
• Furthermore, the total number of photorejuvenation and laser treatments availed by the people in the U.S. was reported to be around 99,740 in 2019, and the number rose to 431,485 in 2021.

Increasing Awareness of Beauty Devices Supports Demand Growth

• The rising awareness of the advantages and safety ratings of energy-based aesthetic devices, especially laser-based instruments, is a major factor driving the market.
• Laser skin tightening has been approved by the FDA for the reduction of wrinkles, fine lines, and skin laxity. These tools offer minimal invasion, fewer side-effects, quick recovery, and less discomfort than the conventional surgical fat removal treatments.
• These products are known for their cost-effectiveness, painless procedures, and quick results. Due to these factors, the popularity of energy-based aesthetic instruments is burgeoning across the globe.
• In recent years, several celebrities have openly talked about their aesthetic treatments, which has led to an increase in the awareness of these treatments, thus further making them acceptable in society.

Risks Associated with Use of Beauty Devices Are Biggest Restraining Factors

• Various risks and complications, such as superficial burns, short-term skin sensitivity, excessive swelling, and blistering, associated with the use of beauty devices restrict their adoption, thereby impeding the market growth to some extent.
• In laser resurfacing, complications can range from transient side-effects to permanent disfigurement. Prolonged erythema, contact dermatitis, superficial bacterial and fungal infections, and the reactivation of herpes simplex virus are some of the complications associated with the use of beauty devices. These devices can also lead to severe complications, such as hypertrophic scar formation and ectropion.
• All skin-firming treatments through beauty devices entail at least a few side-effects, such as redness, swelling, and discomfort. More-serious side-effects, such as permanent discoloration or scarring, are also possible. The potential side-effects of ablative laser resurfacing include skin redness, dryness, infection, scarring, and irregular pigmentation, such as lighter or darker spots. The complete healing process may take several months.
• Facelift is an invasive procedure that improves sagging by tightening the skin and removing excess fat. Bruising and swelling may persist for several weeks following this surgical procedure. Some patients may experience temporary facial or ear numbness. In rare cases, numbness or skin discoloration can be permanent.
• Similarly, beauty devices based on intense pulsed light can lead to several side-effects, such as superficial burns, scarring, edema, postoperative erythema, and ecchymosis. Additionally, the risks associated with photorejuvenation devices include discomfort, excessive swelling, skin sensitivity, bruising, and blistering. These side-effects can postpone the further treatment of the affected area until complete healing takes place.

Beauty Devices Industry Outlook

Type Insights

• The LED therapy and photorejuvenation category is projected to grow at the highest CAGR, of 20.9%, during 2024–2030. This can be ascribed to the growing usage of these devices for treating blemishes, pigmentation, wrinkles, sun-induced freckles, age spots, and fine lines, globally.
• Photorejuvenation fuels the production of collagen and helps in treating vascular abnormalities, such as broken capillaries, redness, rosacea, and spider veins. It also reduces the pore size and stimulates the creation of dormant body cells.
• The growing aesthetic consciousness and awareness among the population regarding non-invasive surgeries with fewer side-effects compared to other surgeries are some of the major drivers for the market. Lasers have become a common medical tool to eradicate everything from tumors to unwanted hair. They have also been reported to be effective in treating acne vulgaris, thereby further witnessing an increase in their sales.
• Hair removal devices held the largest revenue share, of 21.4% in 2023, due to the mushrooming e-commerce activities. E-commerce giants are providing highly personalized websites, marketing emails, product recommendations, and reviews, which are helping in building consumers’ trust. Several manufacturers are strongly focusing on developing products that provide relief from unwanted hair for a longer period.
• Additionally, the increase in beauty standards, along with the expanding influencer community on social media and surging emphasis on personal grooming, supports the sale of hair removal instruments.
• Cleansing tools will witness a significant growth rate over the forecast period. Flawless and clean skin has become an obsession around the world, and beauty brands are dedicatedly conducting R&D activities and launching products that ensure age-resistant skin.
• The younger, more-tech-savvy consumers are no longer content with the conventional beauty routines and are demanding intelligent skincare solutions that are appropriate for their age, which is stimulating the sales of smart facial cleansing tools.

During the study, we have analyzed the following types of devices:

• Hair Removal (Largest Category)
• Cleansing
• Acne Treatment
• Light-Emitting Diode (LED) Therapy and Photorejuvenation (Fastest-Growing Category)
• Oxygen/Facial Steaming
• Hair Growth
• Dermarolling
• Cellulite Reduction
• Others

Usage Analysis

• The salon category accounted for the largest share, around 45%, in the beauty devices market in 2023, and it is projected to maintain its dominance in the coming years. This is primarily because of the high adoption of the laser technology in salons to reduce the redness and inflammation associated with conditions such as acne and rosacea, by targeting certain areas of the body, while not harming others. The increasing demand for beauty services at salons and the rising number of such establishments across the globe act as the contributors to this category’s advance.
• The at-home category is projected to witness the highest CAGR over the forecast period, owing to the low price and growing consumer awareness of at-home aesthetic tools. Moreover, the promotional efforts of companies, for instance, the distribution of free samples in India, China, South Korea, and Japan, have been boosting the sale of home-use aesthetic instruments.
• In spite of having a balanced lifestyle, the body gradually loses collagen due to hormonal changes, causing modifications in fat and cellulite deposition and causing skin laxity, fine lines, acne scars, discoloration, large pores, age spots, and broken blood vessels. These issues can be treated or improved with the help of various home-use instruments, which are less expensive and can be easily operated without the need for any technical expertise.
• The spas category had a significant share in the market in 2023, due to the mounting wellness tourism sector, as consumers seek to reset their spiritual, physical, and psychological wellbeing and bond with a compatible community on wellness trips. Many people who travel for business or leisure frequently incorporate wellness activities into their itineraries as well, which fortifies the usage as well as production of aesthetic instruments in different regions.

The following categories are included in the usage segment:

• Salon (Largest Category)
• Spa
• At-Home (Fastest-Growing Category)
• Others

North America Is Largest Market

• In 2023, North America is projected to account for the largest share, of around 50%, in the beauty devices market, in 2030. This is mainly attributed to the high disposable income and appearance awareness, which increase the spending on cosmetic procedures and tools.
• The rising number of salons offering hair removal services and the surging number of people with hormonal problems bolster the demand for the associated treatments in the region.
• The increasing use of advanced technologies in cosmetic tools has created new opportunities for players to invest in Canada.
• Augmented reality (AR) and artificial intelligence (AI) are being used by the technology platform provider ModiFace Inc. to allow people to virtually try out cosmetic products, including lipsticks, on Amazon.com. Additionally, the growing prevalence of dermatological diseases and burn injuries is fueling the demand for aesthetic instruments in the country.
• APAC is the fastest-growing market, advancing at a CAGR of 21.0% during 2024–2030. The rising incidence of skin diseases, technological advancements, booming appearance consciousness among youths, and shifting inclination toward at-home aesthetic devices are the key factors for the industry progress in the region.
• Further, the availability of leading brands and the introduction of less-expensive cosmetic tools in the region attract people to adopt them for various grooming purposes. The easy availability of branded aesthetic instruments on online channels, specifically on a common portal, further drives the regional expansion. This factor supports sales for leading brands, for instance, TRIA, ReFa, Envely, and NuFACE, among at-home users.
• In India, the robust urbanization plays a significant role in the rising sale of cosmetic devices. The budding population in urban locations, accompanied by its increasing spending on itself, leads to a rise in the use of cosmetic tools. This surge is further spurred by the rising social interaction and increasing concerns regarding physical appearance among people.

The regions and countries analyzed in this report include:

• North America (Largest Regional Market)
  • U.S. (Larger and Faster-Growing Country Market)
  • Canada
• Europe
  • Germany (Largest Country Market)
  • U.K. (Fastest-Growing Country Market)
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific (APAC) (Fastest-Growing Regional Market)
  • China (Largest Country Market)
  • Japan
  • India (Fastest-Growing Country Market)
  • South Korea
  • Australia
  • Rest of APAC
• Latin America (LATAM)
  • Brazil (Largest and Fastest-Growing Country Market)
  • Mexico
  • Rest of LATAM
• Middle East and Africa (MEA)
  • Saudi Arabia (Largest Country Market)
  • South Africa
  • U.A.E. (Fastest-Growing Country Market)
  • Rest of MEA

Market Nature – Fragmented

The global beauty devices industry is fragmented with the presence of several key players. In recent years, the market players have been involved in product launches in order to attain a significant position. Players are also commercializing their products through direct and indirect sales channels. However, the majority of the revenue is generated through indirect sales.

L'Oréal SA, Nu Skin Enterprises Inc. and Koninklijke Philips N.V. are generating significant revenue through direct sales, distributors, and online sales channels (e-commerce). Other companies, such as Panasonic Corporation, YA-MAN Ltd., MTG Co. Ltd., and FOREO AB, have devised their business model in a way that they are generating majority of the revenue from retail stores and e-commerce channels.

Beauty Devices Industry News

• In September 2022, L'Oréal entered into an agreement to acquire SkinBetter Science, an American doctor-distributed skincare ad dermatology brand.
• In June 2022, LightStim launched LightElipsa, its latest innovation in LED light therapy.
• In January 2021, Nu Skin Enterprises Inc. launched ageLOC Boost device, which uses microcurrent waveform with the variable pulse technology to create visibly brighter, plumper, and bouncier skin.
• In July 2021, Philips launched a facial pen trimmer for hair removal from the upper lips, eyebrows, and forehead.