Dietary Supplements Market Analysis
Explore In-Depth Dietary Supplements Market Analysis, Covering Detailed Segmentation and Geographical Insights for the Period of 2019 to 2030
Report Code: 10191
Explore In-Depth Dietary Supplements Market Analysis, Covering Detailed Segmentation and Geographical Insights for the Period of 2019 to 2030
In 2024, vitamin supplements account for the largest share, of 30%, in the dietary supplement market. This is due to the deficiency of essential vitamins, such as A, B, C, and E, among the population. Moreover, developed countries with a predominantly non-vegetarian population, witness high sales of vitamin supplements, as these nutrients are generally present in fruits and vegetables. Since the diet here contains more meat and less fruits and vegetables, people here suffer from a significant vitamin deficiency, being unable to source them naturally from food.
Moreover, the imbalance of proper nutrients in a regular diet increases the dependence on supplement products, among which vitamin supplement plays an important role. Consumption of vitamin supplements varies according to the age group of customers, depending on their specific preferences. Women use Vitamin C-rich products to protect their skin from UV radiation from the sun. Further, Vitamin B is responsible for the proper functioning of immune and nervous systems, and is also used for healthy cell growth and division. Adult women are the largest end-user of vitamin supplement products, followed by adult men.
Proteins are the fastest-growing category because of the increasing number of athletes and people who work out in gyms. Bodybuilders extensively consumes protein shakes and powders as they engage in intensive training and exercise with weights. Moreover, companies that sell protein supplements have found a reliable marketing tool in the form of Facebook, Instagram and Tik-Tok influencers, both men and women. The common notion that a well-built body is attractive continues to drive both the sexes to bodybuilding and weight training, which mandates the consumption of a high-protein diet.
Furthermore, botanical supplement is the third-largest used product in the market. The increasing adoption of a vegan diet around the globe, owing to the growing environmental concerns, is expected to boost the demand for botanical ingredients. In addition, the rising incidence of chronic diseases and advantages associated with botanical drugs over synthetic drugs, such as being safer with no adverse side effects and affordability, are driving the market growth in this category.
Here is the product types analyzed in the report:
In 2024, the adult category dominates the market with a share of 46%. This is due to the changing lifestyles and hectic work schedules among working adults are leading to nutritional deficiencies, which are expected to increase the consumption of supplements by adults. In addition, the rising prevalence of obesity, cardiovascular diseases, diabetes, and other related conditions among adults around the globe is the key factor driving the market.
Moreover, the rising acceptance of sports as a professional career is expected to drive the demand for dietary supplements like protein, vitamins, minerals, fatty acids, amino acids, and others in the upcoming years. Athletes and sportspersons are becoming increasingly interested in sports nutrition products and supplements to enhance their endurance and boost their performance.
Infants will witness the highest CAGR during the forecast period, of 11% around, attributed to the increasing incidence of malnutrition in this age group. Pregnant mothers in many poor countries are not healthy themselves, which is why they often bear underweight and severely malnourished babies. As per the World Health Organization (WHO), in 2022, over 148 million children aged less than 5 years were too short, while 45 million had a disproportionately low weight compared to their height and 37 million were overweight. The increasing awareness of this issue, due to the campaigns for government and private agencies, continues to encourage parents to give dietary supplements to infants.
The following end users were studied:
In 2024, the tablets category accounts for the largest revenue share, of 33.4% around, in the market, based on form. This is due to the increasing usage of vitamin and supplement products in the form of tablets, due to the ideal dosage form, less cost, more shelf life, convenient, and easily available.
The liquids category is expected to witness the fastest growth during the forecast period. This can be due to the increasing demand for liquid supplements, which are easily absorbed in the body, have more bioavailability, and easy to promote the linkage of nutrition with liquid supplements.
The report offers insights into these forms:
Supermarkets and hypermarkets hold the largest share in the market as they are the traditional distribution channel for these products. Such places offer a huge range of dietary supplements by various brands, which customers are read about in detail before buying.
The online retail category is expected to grow at the highest CAGR during the forecast period. This can be mainly because a large consumer base is shifting toward online shopping and the e-commerce sector has significantly grown after the pandemic. Moreover, e-commerce websites enable extensive product comparisons, electronic payments, and home deliveries, apart from offering lucrative discounts.
The below-mentioned distribution channels are considered:
APAC leads the dietary supplement market, with a revenue share of around 36%, in 2024, and it will also witness the highest CAGR over this decade. The demand for dietary supplements in the region has increased, due to the rising health-consciousness among consumers, surging expenditure on health-enhancing products as a result of increasing per capita income, and growing awareness about supplements. Furthermore, countries such as China, India, and Japan have a high prevalence of chronic diseases. Vitamins and multivitamins are gaining popularity as people turn to dietary supplements to prevent chronic diseases.
The market is primarily driven by the rising consumer knowledge of the advantages of nutritional supplements and their easy accessibility in the region. Additionally, the population of the APAC region has increasingly begun to favor naturally derived goods, functional meals, and fortified foods, despite the region's reputation for excellence in conventional medicine.
The market for nutritional supplements, particularly those made from natural sources, has seen a significant impact of the trend of a complete approach to health and wellbeing. In the region, nutritional supplements are now a standard household item. The growing interest in sports and physical activity, to meet fitness objectives, has also been a major driver for the dietary supplements market expansion. Protein powders and energy-boosting supplements are widely consumed by fitness enthusiasts and professional athletes, which has helped the market expand.
Below is the geographical breakdown of the industry:
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