Application Platform as a Service Market Overview
Application platform as a service (aPaaS) is a type of platform as a service (PaaS) that support the development, deployment, and execution of application in cloud. The services of aPaaS include data management and user interface management, and it also encapsulates various resources within, such as application infrastructure. The prime factor for which the global aPaaS market is on the rise, particularly in the PaaS environment, is its capability to support the enterprise level of applications and related projects, which include disaster recovery, data security, technical support, and access to external services.
Cloud computing is already revolutionizing every way that today’s businesses deal with their information technology (IT) challenges. aPaaS is also an advanced cloud service that provides various cross industry end users with operating systems, large network capacity, hardware & storage requirements, and execution base for existing applications; and help them meet various application platform related challenges. Further, aPaaS also leverages the end users by easing the complex process of installing on-premise hardware and software for the development and execution of applications. Apart from this, it also reduces the product time-to-market considerably, as the applications would directly reach the end users through cloud services.
The global aPaaS market is segmented on the basis of service, cloud deployment type, enterprise size, industry vertical, and region. The enterprise size category is further bifurcated into small & medium enterprise (SME), and large enterprise. Of the two enterprise sizes, large enterprise accounted for a larger market and is also expected to generate the highest demand for aPaaS, during the forecast period. The aPaaS market in private cloud has been generating highest revenue. On the basis of service, the market is classified into implementation & integration, consulting, and maintenance service.
Application Platform as a Service Regional Outlook
Currently, North America has been leading the aPaaS market in terms of revenue generation. The trend of application of everything is escalating the application-based market in the region. The market in Asia-Pacific is expected to grow the fastest during the forecast period. Robust growth in IT infrastructure, huge investments by governments, and increasing rate of corporate sector development in China and India are expected to back the growth of the regional market.
Application Platform as a Service Market Dynamics
Factors driving the growth of the aPaaS market are the growing popularity of cloud based services among enterprises, higher employer productivity by reducing application development efforts, and resource sharing enhancements among various projects. However, high risk of vendor lock-in due to loss of business continuity on switching is expected to hinder the growth of the aPaaS market, during the forecast period. The increasing level of investments by business leaders and public/ private capital holders towards the development of advanced and sophisticated mobile, enterprise, and web applications, promises an opportunity for the growth of the aPaaS market in near future.
Application Platform as a Service Market Competitiveness
To increase global footprints, major players present in the market are following the strategy of mergers & acquisitions. Strategic partnerships with cloud based integrators are also a key strategic approach of players to increase their market presence globally. For instance, Mendix, an aPaaS provider, entered into a strategic alliance with IBM, a global technology provider, to make Mendix aPaaS available on IBM’s Bluemix cloud service. Some of the key players in the industry include SAP SE, Microsoft Corporation, IBM Corporation, Salesforce.com, Mendix, Inc., Red Hat Inc., Engine Yard Inc., Software AG, and MIOsoft Corporation.