U.S. Razor Market Size and Share Analysis by Type (Disposable Razors, Electric Razors, Cartridge Razors, Safety Razors, Straight Razors), Segment (Mass, Standard, Premium), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Department Stores, Online), Blade Type (Carbon Steel, Stainless Steel), Consumer (Men, Women) – Forecast to 2030

Market Overview

From $2,753.4 million in 2021, the U.S. razor market size is expected to reach $3,001.9 million by 2030, progressing at a CAGR of 0.96% during 2021–2030. This is attributed to the presence of eminent manufacturers in the country. Gillette, owned by The Procter & Gamble Company, is a leading brand that has dominated the razor industry in the country. Moreover, interest in shaving and male grooming to improve physical allure is expected to rise in the coming years, predominantly driven by the younger population, which, in turn, will drive the market growth.

Advancement in innovative technology has helped the market to grow significantly, as consumers are shifting from razor blades to electric trimmers because of the trend of growing beards, and also trimmers help in maintaining the shape of beards and offer a better experience. Moreover, women in the U.S. are more concerned about hygiene and skincare products tailored to specific skin types, such as oily and dry. All these factors would create several opportunities for market players in the country.

The COVID-19 pandemic had a tremendous impact on different spectrums of the society. The U.S. took several measures, such as lockdown and social distancing, to curb the transmission of the epidemic. From shutting down of manufacturing facilities, due to labor shortage, to disruption in the supply chain, the U.S. razor market was negatively impacted. This is also because the demand for non-essential consumer goods, including electronics and electrical products, lifestyle products, and consumer appliances, reduced significantly.

However, with the easing of lockdown, the industry saw a sharp recovery in the starting of 2021 to pre-COVID-19 levels as the online channel supported the market. Also, after the re-opening of workplaces, people will resume normal habits, and typical hair removal activities will likely shift back in place, allowing the market to stabilize and grow in the coming years.

Cartridge Razors Contributed Highest Revenue to Market

The cartridge razors category held the largest market share, over 40%, in 2021, registering revenue of around $1.2 billion, based on type. The major factors behind the popularity of cartridge razors in the country are their convenience and faster operation, and they also provide faster shave and are easy to replace and less prone to cuts. Effective marketing is another major reason behind the fast growth in demand for these razors, since a major chunk of the population in the U.S. is convinced of using multi-blade cartridge razors as compared to conventional single blade razors, as per latest studies.

Whereas, the market for electric razors is expected to register the highest CAGR, around 5%, during the forecast period. Due to significant advantages over other categories, including longevity and lower overall usage costs coupled with the growing beard trend, the U.S. populace is increasingly preferring electric razors. For instance, as of 2019, 80.22 million U.S. consumers used electric and battery shavers, and this number is further expected to increase to nearly 85.6 million by 2023.

Mass Category Dominated the Market

The mass category accounted for the largest revenue share, around 50%, in the U.S. razor market in 2021, and it is further expected to grow at a significant CAGR in the coming years. The category mainly comprises disposable, straight, and safety razors, mostly made from inexpensive materials such as injection-molded polycarbonate. Also, a majority part of the category is constituted by single blade razors, making this a default choice for people with irritated skin, acne, or dryness.

Rising Focus on Personal Grooming Is Driving the Market

The increasing focus on personal grooming is a key factor driving the market for razors in the U.S. Nowadays, men and women are becoming more aware of grooming and are paying more attention to their looks, with more focus on haircare.

With the surging focus of men on personal grooming, more male consumers are preferring male-focused salons or spas to get better advice from professionals for their shaves and haircut. According to research by The Procter & Gamble Company, shaving accounts for the largest category of the men’s grooming segment. The interest in shaving and male grooming would continue to rise in the coming years, which is predominantly driven by the younger populace. Moreover, with the significant influence of the beauty industry, removing hair is an inherent part of personal grooming among women. They are on board with keeping their underarms and legs smooth. Thus, the rising interest of the male and female population to improve their physical allure is driving the demand for personal grooming products, including razors.

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To Increase Market Share, Companies Involved in Various Strategic Developments

The U.S. razor market size is expected to grow significantly in the near future with the increasing competition among key razor providers. Hence, companies in the country have been strongly focused on new product development and technological advancements to gain a leading market position. For instance:

In February 2021, Gillette launched a new shaving and skincare brand, Planet Kind, whose packaging is made of 85% recycled plastic, 85% recycled paper, or infinitely recyclable aluminum. The lineup also covers a razor handle made of 60% recycled plastic.

In February 2020, Societe BIC S.A. (BIC) introduced a lineup of grooming products under the direct-to-consumer brand Made For YOU. The refillable razors sold under this brand are exclusively available on Amazon.com.

Top Razor Manufacturers in the U.S. Are:

• The Procter & Gamble Company
• Edgewell Personal Care Company
• Dorco Co. Ltd.
• Societe BIC S.A.
• OSCAR RAZOR
• Feather Safety Razor Co. Ltd.
• Harry’s Inc.
• Koninklijke Philips N.V.
• Wahl Clipper Corporation
• Dollar Shave Club Inc.

Market Size Breakdown by Segment

The study offers a comprehensive market segmentation analysis along with market estimation for the period 2017-2030.

Based on Type

• Disposable Razors
• Electric Razors
• Cartridge Razors
• Safety Razors
• Straight Razors

Based on Segment

• Mass
• Standard
• Premium

Based on Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Department Stores
• Online

Based on Blade Type

• Carbon Steel
• Stainless Steel

Based on Consumer

• Men
• Women