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U.S. Mattress Market Overview
The U.S. mattress market will be observing a constant growth in the coming years due to the improvement in mattress products and rising adoption of gel-based memory foam mattress in the country. The innerspring mattress in the U.S. accounted for majority of market in recent years, followed by memory foam. The market share of memory foam mattress in the country is increasing at a high rate during the entire period of analysis.
Baby boomers, that represents 20% of the U.S. population are the prime consumers for memory foam mattresses in the country. The share of latex mattress in the country is also expected to increase during the forecast period owing to growing consciousness of customers for indoor air quality and toxic chemicals in mattress foams. The markets for plant-based memory foam, latex, and natural fibers such as organic cotton, wool, and bamboo, are also increasing.
U.S. Mattress Market Dynamics
One of the major driver supporting the mattress market to grow at a considerable rate is the rising consumer preference towards customized mattresses in the U.S. The U.S. mattress market is mainly driven by increasing population, which is leading to increasing rate of home ownership. With the trend of fertility rates going below replacement levels, the aging population is set to accelerate in the U.S. Due to this, the demand for housing and associated markets such as the mattresses is set to increase in future.
A rising number of health-conscious consumers, rapid urbanization and growing demand for eco-friendly mattresses, are some of the factors providing ample opportunities for the market to grow during the forecast period. The need for wellness and health related products is increasing rapidly and the consumers are willing to pay some extra amount for health enhancing products. The consumer’s choice is based on concerns about allergies, potentially harmful chemicals, pesticides and their desire to pick healthier products. Some of the eco-friendly mattresses available in the market are natural memory foam mattresses, natural latex mattresses, and natural innerspring mattresses.
High cost of mattresses is one of the major factors restraining the growth of the U.S. mattress market. Increase in raw material prices due to increase in price of petroleum and steel also restrains the U.S. mattress market.
U.S. Mattress Market Competitive Landscape
Some of the key players in the U.S. mattress market include Simmons Bedding Company LLC, Kingsdown Inc., Spring Air International Inc. LLC, Tempur Sealy International Inc., Select Comfort Corporation, Southerland Bedding, and Corsicana Bedding Inc.
The global mattress market is fragmented in nature with top four companies accounting for nearly a quarter of the market. Tempur-Pedic International, Inc. acquired Sealy Corporation in 2013 to increase its market share and presence globally. Tempur and Sealy’s standalone portfolio of mattresses included specialty mattresses and innerspring mattresses before acquisition. After the acquisition, Tempur-Sealy International, Inc. had a complete portfolio of mattresses. Another key strategy behind this acquisition was to use the synergy of Tempur’s strong hold on direct sales and Sealy’s competency in industries such as hospitality, club, and department store marketing channels. Simmons Bedding Company has international license partners in over 100 countries, which are accountable for the warranty issues of Simmons’ products. Serta, Inc. has a strong presence in the U.S. mattress market.