U.S. Mattress Market Research Report: By Product (Innerspring, Memory foam, Latex), Size (Single-Size Mattress, Double-Size Mattress, Queen-Size Mattress, King-Size Mattress), Distribution Channel (Offline, Online), End Use (Residential, Commercial) - Industry Analysis and Growth Forecast to 2030

Market Overview

The U.S. mattress market generated $16,716.5 million revenue in 2020, and it is expected to grow at a CAGR of 4.8% during 2020–2030. The key factors responsible for the growth of the market include the advancing construction industry and booming hospitality and tourism sectors of the country.

During the COVID-19 pandemic, the U.S. market for mattresses has faced a negative impact due to the closing of the factories and shops, which resulted in a lower production of mattresses. Moreover, according to the World Tourism Organization, the pandemic caused a 22% fall in international tourist arrivals in 2020 as compared to 2019. Many of the hotel chains that replace mattresses every 3–4 years were not purchasing new mattresses. In addition, many showrooms and retail stores were closed, and those that remained open witnessed a reduced footfall.

Memory Foam Mattresses and Residential Application To Witness Highest Growth Rates

The memory foam mattress category is expected to be the fastest-growing category of the U.S. mattress market during the forecast period (2021–2030), based on product. This will mainly be due to the rising awareness among consumers regarding health, which is leading to the rising adoption of the memory foam mattress. These mattresses are helpful in reducing allergies and beneficial for side-sleepers. This mattress usually conforms to the user’s body and helps in relieving body stress and muscle pain.

Moreover, the residential category is expected to witness the faster growth in the market during the forecast period, based on end use. This will majorly be due to the fact that residential end users have reduced the replacement period of the mattress to 6–8 years, as per the data provided by the International Sleep Products Association (ISPA), which leads to an increase in the demand for mattresses in the U.S.

Queen-Size Mattresses and Offline Distribution Channel Lead Market

The queen-size mattress category held the largest share in the U.S. mattress market in 2020, based on size. This was mainly due to the fact that it provides adequate space for two and does not take much space in a room. Moreover, it provides ample space for a couple of adults and a child, which is essential for a smaller bedroom.

Moreover, the offline distribution channel dominated the market for mattresses in 2020. This was mainly due to the higher preference for purchasing mattresses from a specialty store. As most people like to try them out first hand, they usually visit a physical store. Additionally, customers trust physical retailers to offer better aftersales services.

Southern U.S. Accounted for Largest Market Share

The southern region accounted for the largest share in 2020 in the U.S. market, as it is offering growth opportunities to market players, particularly on account of the growing urbanization rate here. Southern cities in the country have the largest population and are witnessing growing urbanization, thereby offering growth opportunities to mattress market players. For instance, Metropolitan Atlanta has been witnessing an addition of 69,200 residents every year.

Customized Mattresses Are Key Trend

Customized mattresses are one of the major trends in the U.S. mattress market. For instance, Tempur Sealy International offers the customization option to customers, who can have the thickness, firmness, and size of the mattress modified according to their preference. As the physical dynamics of every customer, including height and weight, are different, customization offers better support for individual body types during sleep. Further, with most mattresses available in standard sizes, not all of them might fit perfectly into customized bed frames, which is why customized mattresses are becoming increasingly popular.

Booming Construction and Hospitality and Tourism Industries Are Key Growth Drivers

According to the U.S. Census Bureau, in November 2019, the U.S. construction spending amounted to $1.324 trillion, which was 4.1% more than 2018's figure of $1.271 trillion. The spending on private construction in November 2019 was 1.6% more in comparison to the previous year. Similarly, in November 2019, residential construction spending was 2.7% greater than the previous year. All such factors state that the construction market in the country, especially for residences, is witnessing notable growth, in turn, contributing to the expansion of the U.S. mattress market.

Moreover, the hospitality and tourism sectors are interlinked to each other. Travel activities within the U.S. increased by 1.7% in 2019, to a total of 2.3 billion person-trips. Further, domestic leisure travel activities increased by 1.9% in 2019, to 1.9 billion person-trips, which constituted around 80% of the total domestic travel that year. Moreover, domestic business travel activities increased by 1.1% from 2018, to 464 million person-trips in 2019. Therefore, with the growing hospitality industry in the U.S. and rising number of international travelers, the U.S. market for mattresses is booming.

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Market Players Involved in Product Launches to Gain Significant Position

The U.S. mattress industry is fragmented in nature with the presence of several key players. In recent years, the players in the market have been involved in product launches in order to attain a significant position in the market. For instance:

• In April 2021, Spring Air International launched “Breathe”, which is a four-model collection of mattresses manufactured using the Nano Shield technology, which provide protection from bacteria and viruses for healthier sleep.
• In January 2018, Serta Simmons Bedding LLC launched its new iComfort Hybrid mattress collection at the Winter 2018 Las Vegas Market. The new collection is designed to deliver enhanced comfort and support using cooling technologies used in the iComfort Foam line of the innerspring systems.

Key Players in U.S. Mattress Market Include:

• Serta Simmons Bedding LLC
• Tempur Sealy International Inc.
• Casper Inc.
• Purple Innovations Inc.
• Leesa Sleep LLC
• Spring Air International
• Sleep Number Corporation
• Saatva Inc.
• Kingsdown Mattress
• Corsicana Mattress Company

Market Size Breakdown by Segments

The U.S. mattress market report offers comprehensive market segmentation analysis along with market estimation for the period 2015-2030.

Based on Product

• Innerspring
• Memory foam
• Latex

Based on Size

• Single-Size mattress
• Double-Size Mattress
• Queen-Size Mattress
• King-Size Mattress

Based on Distribution Channel

• Offline
• Online

Based on End Use

• Residential
• Commercial

Geographical Analysis

• South
• West
• Midwest
• Northeast