| Study Period | 2019 - 2032 |
| 2024 Market Size | USD 7.4 Billion |
| 2025 Market Size | USD 9.3 Billion |
| 2032 Forecast | USD 45.1 Billion |
| Growth Rate (CAGR) | 27% |
| Largest Region | Northeast |
| Fastest Growing Region | Northeast |
| Nature of the Market | Fragmented |
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The U.S. home-use beauty devices market size was USD 7.4 billion in 2024, and it will grow by 27% during 2025–2032, reaching USD 45.1 billion by 2032.
The market is driven by the increasing incidence of skin problems, the rising number of hormonal issues, and technological advancements, which make home beauty devices better and cost-effective. Other major drivers are the rapid urbanization, increasing participation of women in the workforce, rising appearance consciousness, especially among teenagers and young adults, booming geriatric population, and surging disposable income of citizens.
With the growing interest in skincare and wellness, people are choosing devices that help with anti-aging, skin tightening, acne, and overall skin health.
In addition, advanced electronic beauty devices for hand, facial, and nail treatments, hair treatments and removal, body treatments, and other purposes offer higher usage convenience and degree of automation than the manual ones.
In January 2024, the Consumer Electronics Show (CES) concluded in Las Vegas, Nevada, where many new gadgets were introduced to improve daily life. In the beauty sector, several new devices powered by artificial intelligence to make personal care routines easier and more effective were on display.
Many home-use beauty devices, particularly laser hair removal and LED therapy devices, have high upfront costs. Many consumers, especially those in the lower- and middle-income groups, find it difficult to afford them. Moreover, consumers often worry about these devices’ life and costly repairs or replacements in the future.
New beauty devices now use the internet of things (IoT) technology to connect with smartphones, tablets, and other smart devices. This allows users to control the devices through apps, making them more convenient to use. Moreover, AI helps beauty devices perform the real-time assessments of skin moisture levels, wrinkles, pores, and pigmentation. In addition, users can receive notifications, reminders, and feedback on their skincare routine on their connected devices. This makes it easier to stay on track with goals and improves the overall user experience by making the devices more convenient and intuitive.
In February 2024, Xiaomi Corporation launched the Mi Smart beauty facial massager, which uses AI to analyze the user’s skin and provide personalized skincare recommendations.
There has been a growing focus on personal wellness and self-care, making skincare an important part of the daily routine in the country. Studies estimate that on average, people in the U.S. spend over USD 700 on beauty each year. As a result, beauty devices that help with skin rejuvenation, acne treatment, anti-aging, and hydration are becoming increasingly popular.
This is because even with a healthy lifestyle, the skin gradually loses collagen due to hormonal changes, which can lead to issues such as fat and cellulite buildup, loose skin, fine lines, dark spots, acne scars, large pores, broken blood vessels, and age spots. Because of these reasons, people, especially teenagers, young adults, and those with an active social life are attracted to the beauty devices that give salon-quality results at home.
In December 2024, YA-MAN launched the YA-MAN ACE double protein RF beauty device, the YA-MAN Photo Plus Prestige Pro (M30), and the YA-MAN whitening anti-aging beauty device for various beauty needs.
The indications analyzed here are:
The technologies analyzed here are:
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The regions analyzed in this report are:
The U.S. home-use beauty devices market is fragmented because there are several companies that offer a broad range of products. While some companies boast comprehensive portfolios, others target specific skincare indications, such as hair removal, anti-aging, acne treatment, and skin rejuvenation. Each category has multiple options available, leading to various players offering devices with different technologies. Moreover, consumers in the U.S. have varying preferences when it comes to beauty devices, based on factors such as skin type, price sensitivity, and brand loyalty.
Furthermore, the continuous innovation in the home-use beauty device industry has resulted in many different technologies, such as microcurrent, LED light therapy, radiofrequency, and laser treatments. This has, in turn, has led to several brands offering similar but unique devices.
In January 2023, L'Oréal S.A. collaborated with Johnson & Johnson to launch smart beauty technologies in cosmetics, hair, and skin supplements.
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