U.S. Beauty Products Market Research Report: By Type (Skin Care, Color Cosmetics, Hair Care, Baby Care, Bath and Shower, Oral Care, Men's Grooming, Deodorant, Sun Care, Fragrance, Depilatory), Distribution Channel (Marketplace Platform, Professional Health & Beauty Outlet, Club/Value Store, Brand Owner to Store/Franchise, Local Marketplace Platform, Brand Owner to Home, Specialist Marketplace Platform, Dermatologist, Social Commerce, New Cross-Category Distribution Point), Mode of Purchase (Traditional In-Store Shopping, Home Delivery, Subscription, Third-Party Delivery Service, In-App/Website, Butler Service, Live Auction, Click & Collect) - Industry Analysis and Growth Forecast to 2030

U.S. Beauty and Personal Care Products Market Overview

The U.S. beauty and personal care products market size was $81.1 billion in 2019, which is expected to witness a CAGR of 4.8% during the forecast period (2020–2030), to reach $128.7 billion in 2030. The rising aging population, growing prevalence of skin diseases, shifting interest of consumers toward organic and chemical-free products, and increasing personal care spending are the key factors driving the growth of the beauty and personal care products industry in the U.S.

The coronavirus pandemic has affected almost all industries, including the beauty and personal care industry. Due to the sudden lockdown and shutdown of offices, factories, and malls, the beauty industry has witnessed weak sales in 2020. As the global supply chain has been hit, the supply of raw materials, which are required for the manufacturing of personal care products, cosmetics, and other beauty products, has also witnessed delays or cancellations by suppliers from other countries. This has resulted in a decline in the manufacturing and sales operations of major companies. For example, L’Oréal S.A., a global beauty product giant, recorded a dip in sales of around 4.8% in North America.

Not every section in the market has reported disappointing statistics; the sales from online channels have increased, as stores were closed. Toiletries have witnessed high consumption owing to the high awareness among the public on protecting themselves from the virus. Soaps, sanitizers, and disinfectants are among the products that have recorded a substantial growth in sales. As regular hand washing has been suggested as a key preventive measure, the demand for hand washes and soaps has increased, which has boosted the U.S. beauty and personal care products market.

Skin Care Category To Continue Its Dominance throughout Forecast Period

Based on type, the skin care category held the largest share in the U.S. beauty and personal care products market in 2019, and it is set to maintain this trend throughout the forecast period. The consistently increasing millennial population in the country's workforce, coupled with the surging demand from the fashion and entertainment industries, is among the most-prominent driving factors for the skin care products category. Further, the surging number of health- and wellness-conscious consumers, growing desire for self-care products, and increasing interest in regimens and routines are fueling the demand for skincare products in the U.S. beauty and personal care industry.

New Cross-Category Distribution Point To Witness Fastest Growth in Future

Based on distribution channel, the new cross-category distribution point category is prognosticated to exhibit the highest growth rate during the forecast period. This is a dedicated offline distribution channel, wherein multiple beauty product brands are available in a single place, which leads to ease of shopping. This pushes consumers to spend more, as it offers trial products, which allows customers to get a hands-on experience of various products within the store. This marketing tactic plays a crucial role in the buying decision of consumers, thus propelling the U.S. beauty and personal care products market growth.

Home Delivery To Hold Largest Share in Forecast Period

In the mode of purchase segment, home delivery is projected to be the highest-revenue-generating category in the U.S. beauty and personal care products market during the forecast period. This mode of purchase offers ease of buying beauty products to consumers, with easy online payment options. Easy returns and replacements, a wide product range, special discounts on newly launched products, and incentives for online payments are some of the other factors that are expected to contribute positively to the U.S. beauty and personal care industry outlook in the years to come.

Preference of Consumers for Easy-to-Use At-Home Beauty Devices Is Key Market Trend

The easy availability of a wide variety of easy-to-use and convenient at-home beauty products and devices for hair removal, hair growth, acne reduction, de-pigmentation, and skin rejuvenation has prompted consumers to try them. The market for at-home beauty devices is growing progressively due to the increasing availability of home-use solutions and dermatologically advanced technologies offering greater convenience and efficiency. The younger generation is seeking to maintain its youthful look, while the older population is seeking to minimize the signs of aging. These two factors are fueling the trend of at-home devices in the U.S. beauty and personal care products market.

Booming E-Commerce Sales Are Major Driving Factor

The beauty industry has always been at the forefront of e-commerce innovation and reinvention. From clean beauty products to hyper-personalized skincare and artificial intelligence (AI)-driven cosmetic solutions, beauty retailers are always looking to offer new products to enhance their customers' experience. E-commerce platforms have transformed the beauty industry in the past few years. As of 2019, the U.S. had 312.3 million internet users, which include 91% of all females, in comparison to 90% of all males in the country.

E-commerce platforms tend to provide more offers and discounts, which pursue consumers to shop online for branded beauty products. In addition, these platforms offer ease of access and a better shopping experience, along with several other benefits. All these factors are predicted to contribute in the U.S. beauty and personal care products market growth in the forecast period.

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Partnerships and Product Launches Are Important Strategic Developments

The consistent demand for new and innovative beauty products and devices has led to several product launches by the players operating in the U.S. beauty and personal care products market.

For instance, in September 2019, Avon Products Inc. introduced Distillery, a new skincare and makeup brand, focused on clean beauty by offering using potent ingredients in its products for better consumer results.

Additionally, in December 2019, L’Oréal S.A. and Prada S.p.A. entered into a long-term licensing agreement for the development of luxury beauty products for the Prada brand from January 1, 2021 onward.  

Key players in U.S. beauty and personal care products market report are:

U.S. Beauty and Personal Care Products Market Size Breakdown by Segment

The research offers market size of the U.S. beauty and personal care products market for the period 2014–2030.

Based on Type

• Skin Care
  • Face cream
  • Body lotion
• Color Cosmetics
  • Lip products
  • Nail products
  • Facial makeup
• Hair Care
  • Shampoo
  • Hair oil
  • Hair spray
  • Conditioner
• Baby Care
  • Hair care
  • Skin care
  • Sun care
  • Toiletries
• Bath and Shower
  • Bar soap
  • Body wash/shower gel
  • Bath oil/pearl
  • Bath salt/powder
  • Intimate wash
• Oral Care
  • Toothpaste
  • Toothbrush
  • Mouthwash
• Men's Grooming
  • Moustache & beard oil/softener
  • Moustache & beard wash
  • Hair care
  • Skin care
  • Shaving
• Deodorant
  • Spray
  • Cream
  • Roll-on
• Sun Care
  • Self-tanning
  • After-sun
  • Sun protection
• Fragrance
• Depilatory
  • Wax/bleach

Based on Distribution Channel

• Marketplace Platform
• Professional Health & Beauty Outlet
• Club/Value Store
• Brand Owner to Store/Franchise
• Local Marketplace Platform
• Brand Owner to Home
• Specialist Marketplace Platform
• Dermatologist
• Social Commerce
• New Cross-Category Distribution Point

Based on Mode of Purchase

• Traditional In-Store Shopping
• Home Delivery (Single Transaction)
• Subscription
• Third-Party Delivery Service (Single Transaction)
• In-App/Website
• Butler Service
• Live Auction
• Click & Collect