Published: November 2021 | Report Code: 10598 | Available Format: PDF | Pages: 121
The U.S. beauty devices market generated around $17,623.1 million revenue in 2020, and it is expected to grow at a CAGR of 19.6% during the forecast period (2021–2030). The key factors responsible for the growth of the market include the rising number of product launches and approvals, increasing geriatric population, growing disposable income of people, and early adoption of advanced technologies in the country. Moreover, the risk of obesity and issues due to cellulite accumulation has influenced consumers to use beauty devices.
Due to the pandemic, the demand for beauty devices in U.S. witnessed a negative impact in the short run (till the third quarter of 2020), thus leading to a reduction in the market growth rate. However, these products have witnessed a notable increase in their sale since the last quarter of 2020, with the resumption of manufacturing operations, lifting of lockdowns, opening of salons, and streamlining of imports and exports.
The hair removal devices category dominated the market in 2020, based on type. This can be ascribed to the high disposable income, increasing appearance consciousness, surging number of cases of hormonal problems, and rising number of salons offering hair removal services. Additionally, the rapidly changing beauty standards among individuals (men and women) and rising demand of laser hair removal treatments are driving the market in the U.S.
The at-home category is expected to witness the fastest growth in the beauty devices market of the U.S. during the forecast period, based on usage. This will mainly be on account of the easy availability of home-use devices and the lower expertise required for their use. The demand for at-home devices is also growing owing to their ergonomic designs and portability. Additionally, home-based treatments are convenient and cost-effective in nature.
The launch of new and innovative beauty products is helping dermatologists, clinicians, and aestheticians treat skin diseases, improve skin texture, and reduce multiple signs of aging. Beauty device manufacturing companies are continuously developing innovative products in response to the increasing demand for advanced skincare and haircare solutions. For instance, in January 2021, Nu Skin Enterprises Inc. announced the launch of its ageLOC Boost device, which utilizes a microcurrent waveform with the variable-pulse technology to create visibly brighter, plumper, and bouncier skin. Similarly, in January 2020, Lumenis Ltd. announced the launch of its platform LightSheer Quattro, which offers laser hair removal treatments for all skin types, with no additional requirement for the treatment of pigmented and vascular lesions.
The rising disposable income is a major factor driving the growth of the beauty devices market. According to the U.S. Bureau of Labor Statistics, there has been a significant increase in the personal disposable income of the U.S. population from $10,036.9 billion in 2006 to $13,968.6 billion in 2016, and it is further expected to reach $21,178.2 billion by 2026. With a rise in the household disposable income, the buying power of customers increases, thus leading to a growth in the sale of personal care products and beauty devices. Moreover, according to the American Academy of Dermatology (AAD), acne treatment and prevention spending in the U.S. exceeds $3.0 billion every year. Thus, the rising disposable income continues to boost the market growth.
Base Year (2020) Market Size
Market Size Forecast in 2030
Forecast Period CAGR
Market Trends, Drivers, and Restraints, Revenue Estimation and Forecast, Segmentation Analysis, Impact of COVID-19, Companies’ Strategic Developments, Company Profiling
Market Size by Segments
By Type; By Usage
Secondary Sources and References (Partial List)
American Academy of Dermatology (AAD), Aesthetics International Association (AIA), Allied Beauty Association (ABA), American Association of Cosmetology Schools (AACS), Association of Cosmetology Salon Professionals (ACSP), International Society of Dermatology, International Spa Association, World Bank
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The beauty devices market of the U.S. is competitive in nature with the presence of several key players. In recent years, players in the beauty devices market of the U.S. have been involved in product launches and approval in order to attain a significant position. For instance:
The U.S. beauty devices market report offers comprehensive market segmentation analysis along with market estimation for the period 2015–2030.
Based on Type
Based on Usage
The beauty devices market in the U.S. is set to value $99,468.0 million by 2030.
Hair removal devices witness the highest adoption in the U.S. beauty devices industry.
Product launches are trending in the beauty devices market of the U.S.
The rising disposable income propels the U.S. beauty devices industry by encouraging consumers to spend more on cosmetics and personal care products.
Players in the beauty devices market of the U.S. are launching new products and engaging in mergers and acquisitions.
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