U.S. Beauty Devices Market Research Report: By Type (Hair Removal, Cleansing, Acne Treatment, LED Therapy and Photorejuvenation, Oxygen/Facial Steaming, Hair Growth, Dermarolling, Cellulite Reduction), Usage (Salon, Spa, At-Home) - Industry Revenue Estimation and Demand Forecast to 2030

Market Overview

The U.S. beauty devices market generated around $17,623.1 million revenue in 2020, and it is expected to grow at a CAGR of 19.6% during the forecast period (2021–2030). The key factors responsible for the growth of the market include the rising number of product launches and approvals, increasing geriatric population, growing disposable income of people, and early adoption of advanced technologies in the country. Moreover, the risk of obesity and issues due to cellulite accumulation has influenced consumers to use beauty devices.

Due to the pandemic, the demand for beauty devices in U.S. witnessed a negative impact in the short run (till the third quarter of 2020), thus leading to a reduction in the market growth rate. However, these products have witnessed a notable increase in their sale since the last quarter of 2020, with the resumption of manufacturing operations, lifting of lockdowns, opening of salons, and streamlining of imports and exports.

Hair Removal Devices Held Largest Share due to Increasing Appearance Consciousness

The hair removal devices category dominated the market in 2020, based on type. This can be ascribed to the high disposable income, increasing appearance consciousness, surging number of cases of hormonal problems, and rising number of salons offering hair removal services. Additionally, the rapidly changing beauty standards among individuals (men and women) and rising demand of laser hair removal treatments are driving the market in the U.S.

At-Home Category To Witness Fastest Growth due to Easy Availability of Home-Use Beauty Devices

The at-home category is expected to witness the fastest growth in the beauty devices market of the U.S. during the forecast period, based on usage. This will mainly be on account of the easy availability of home-use devices and the lower expertise required for their use. The demand for at-home devices is also growing owing to their ergonomic designs and portability. Additionally, home-based treatments are convenient and cost-effective in nature.

Introduction of New Products Is Key Market Trend

The launch of new and innovative beauty products is helping dermatologists, clinicians, and aestheticians treat skin diseases, improve skin texture, and reduce multiple signs of aging. Beauty device manufacturing companies are continuously developing innovative products in response to the increasing demand for advanced skincare and haircare solutions. For instance, in January 2021, Nu Skin Enterprises Inc. announced the launch of its ageLOC Boost device, which utilizes a microcurrent waveform with the variable-pulse technology to create visibly brighter, plumper, and bouncier skin. Similarly, in January 2020, Lumenis Ltd. announced the launch of its platform LightSheer Quattro, which offers laser hair removal treatments for all skin types, with no additional requirement for the treatment of pigmented and vascular lesions.

Rising Disposable Income Biggest Driver for Market

The rising disposable income is a major factor driving the growth of the beauty devices market. According to the U.S. Bureau of Labor Statistics, there has been a significant increase in the personal disposable income of the U.S. population from $10,036.9 billion in 2006 to $13,968.6 billion in 2016, and it is further expected to reach $21,178.2 billion by 2026. With a rise in the household disposable income, the buying power of customers increases, thus leading to a growth in the sale of personal care products and beauty devices. Moreover, according to the American Academy of Dermatology (AAD), acne treatment and prevention spending in the U.S. exceeds $3.0 billion every year. Thus, the rising disposable income continues to boost the market growth.

Explore more about this report - Request free sample

Market Players Involved in Product Launches and Approvals to Gain Significant Position

The beauty devices market of the U.S. is competitive in nature with the presence of several key players. In recent years, players in the beauty devices market of the U.S. have been involved in product launches and approval in order to attain a significant position. For instance:

• In March 2020, Lumenis Ltd. launched Stellar M22 IPL handpiece for the treatment of vascular lesions, skin texture and tone improvement, and hair removal for every skin type. This provides a new ergonomic intense pulsed light (IPL) handpiece design and longer SapphireCool Lightguides for better visibility of the treatment area.
• In July 2018, Syneron Medical Ltd. announced the Food and Drug Administration (FDA) clearance for Vbeam Prima, which is an advanced 595-nanometer (nm) pulsed dye laser (PDL). This product is designed to treat skin conditions such as rosacea, acne, port wine stains, facial scars, leg and spider veins, benign pigmented lesions, wrinkles, warts, stretch marks, and photoaging.

Key Players in U.S. Beauty Devices Market Include:

• Panasonic Corporation
• Lumenis Ltd.
• Nu Skin Enterprises Inc.
• TRIA Beauty Inc.
• Home Skinovations Ltd.
• Carol Cole Company Inc.
• L’Oréal SA
• Candela Corporation
• YA-MAN LTD.
• MTG Co. Ltd.
• Koninklijke Philips N.V.
• LightStim

Market Size Breakdown by Segment

The U.S. beauty devices market report offers comprehensive market segmentation analysis along with market estimation for the period 2015–2030.

Based on Type

• Hair Removal
• Cleansing
• Acne Treatment
• Light-Emitting Diode (LED) Therapy and Photorejuvenation
• Oxygen/Facial Steaming
• Hair Growth
• Dermarolling
• Cellulite Reduction

Based on Usage

• Salon
• Spa
• At-Home