Threat Hunting Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2030)

Threat Hunting Market Trends & Growth Drivers

Increasing Use of Cloud Services Is Key Trend

• The use of cloud services is increasing as they provide a pay-as-you-go mode, which helps reduce hardware and software infrastructure costs.
• This increasing use creates security risks, such as data breaches.
• Strong security solutions, such as threat hunting, are used by businesses to prevent these kinds of threats.
• Threat hunters keep a close eye on cloud activity for any indications of strange activity and make sure that any unusual activity does not pose a security risk.
• Moreover, threat hunting software is increasingly being made available via the cloud, so that even smaller companies with less funding can use it.

Increasing Number of Cyberattacks Is Major Driver

• Cyberattacks, including APTs, malware, ransomware, and zero-day attacks, can significantly impact a company's software operations, potentially granting unauthorized access to sensitive information.
• As per research, from USD 3 trillion in 2015, losses for entities and companies due to cyberattacks could surge to USD 10.5 trillion by 2025.
• This develops a strong need to use effective security solutions, such as threat hunting.
• In this process, professionals continually monitor for signs of unusual activity that automated protection tools might not detect, aiming to prevent and mitigate such activities.
• Additionally, hunters detect threats early, which allows them to respond faster and take urgent steps to neutralize threats, which decreases the impact and prevents attacks from spreading.

Threat Hunting Market Analysis

Solution Analysis

• The software category will hold the larger market share, of 60%, in 2024.
• This is mainly due to the increasing usage of endpoint detection & response (EDR) tools to collect and analyze data in real time and detect and respond to any suspicious activity.
• The service category is expected to grow faster, with a CAGR of 15.5%, during 2025–2030.
• Services including training, consultation, system integration, data backup and recovery, and regular updates are vital for companies seeking to use any kind of IT system.

The solutions analyzed in this report are:

• Software (Larger Category)
  • Endpoint detection & response (EDR)
  • Security information & event management (SIEM)
  • Network threat analytics
  • Others
• Services (Faster-Growing Category)
  • Training & consulting
  • System integration & implementation
  • Support

Threat Analysis

• The phishing & social engineering category will hold the largest market share, in 2024.
• These attacks exploit human psychology for their personal information or engage in activities that can harm their security.
• The APT category is growing the fastest, during 2025–2030.
• APTs involve highly advanced and continuous attack methods that cannot be determined by traditional security systems.
• It includes zero-day attacks and pirated software, allowing attackers to access sensitive data and financial threats.
• According to a cybersecurity report, more than 1200 APT attacks were detected in 2023 in China. 

The threats analyzed in this report are:

• Advanced Persistent Threats (APTs) (Fastest-Growing Category)
• Malware & Ransomware
• Insider Threats
• Phishing & Social Engineering (Largest Category)
• Others

Deployment Mode Analysis

• The cloud category will hold the largest market share, of 55%, in 2024, and it is expected to grow the fastest, with a CAGR of 15.7%, during 2025–2030.
• This is because cloud deployment provides the pay-as-you-go model, in which users do not need to pay for unnecessary resources and are charged only for those they use.
• Additionally, this mode reduces the initial investments in hardware.
• This helps reduce the costs related to securing the IT infrastructure.
• Moreover, the continuous enhancements in technologies and features increase the security level of this mode.

The deployment modes analyzed in this report are:

• On-Premises
• Cloud (Largest and Fastest-Growing Category)
• Hybrid

Enterprise Size Analysis

• The large enterprises category will hold the larger market share, in 2024, and it is expected to grow at the higher CAGR, in the forecast period.
• This is because large enterprises generally have several devices, such as computers, phones, and servers, which increases the chances of attacks, as well as the complexity of managing security.
• Cybersecurity professionals actively search for signs of malicious activity within networks or systems, taking proactive measures and responding to complex threats before they can cause significant damage.
• Additionally, these enterprises have high budgets for IT and cybersecurity, which allows them to invest in threat hunting solutions to protect their valuable data.

The enterprise sizes analyzed in this report are:

• Small & Medium-Sized
• Large (Larger and Faster-Growing Category)

End User Analysis

• The BFSI category will hold the largest market share, in 2024, and it is expected to grow the fastest, during 2024−20230.
• This sector deals with sensitive data, such as personal, financial, and insurance information, due to which security is essential, and the demand for robust threat-hunting solutions is increasing.
• Additionally, the BFSI sector hosts a large number of commercial transactions, such as payments and insurance claims, due to which there is a strong need for tools that regularly monitor and analyze these transactions.

The end users analyzed in this report are:

• Banking, Financial Services & Insurance (BFSI) (Largest and Fastest-Growing Category)
• Telecom & IT
• Government & Defense
• Healthcare
• Education
• Manufacturing
• Retail & E-Commerce
• Others

Regional Analysis

• Geographically, the North American region will hold the largest market share, of around 50%, in 2024 because the U.S. and Canada adopt new technologies quickly.
• This opens new ways for cyber attackers to access data, due to which the need for threat hunting solutions is surging in this region.
• Additionally, these countries have a well-established IT infrastructure, which supports the adoption of advanced security solutions.
• The quick economic growth of countries, such as India, China, and Japan, in APAC makes it the fastest-growing market, with a CAGR of 16.0% in 2025–2030.
• This has been driving the digitization of enterprises across industries, in turn, propelling the need for advanced cybersecurity tools.
• Moreover, the region is home to several multinational IT firms, which offer a range of threat hunting solutions for companies of all sizes and requirements. 

The regions and countries analyzed in this report include:

• North America (Largest Regional Market)
  • U.S. (Larger and Faster-Growing Country Market)
  • Canada
• Europe
  • Germany (Largest Country Market)
  • U.K. (Fastest-Growing Country Market)
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific (APAC) (Fastest-Growing Regional Market)
  • China (Largest Country Market)
  • Japan
  • India (Fastest-Growing Country Market)
  • South Korea
  • Australia
  • Rest of APAC
• Latin America (LATAM)
  • Brazil (Largest and Fastest-Growing Country Market)
  • Mexico
  • Rest of LATAM
• Middle East and Africa (MEA)
  • Saudi Arabia (Largest Country Market)
  • South Africa (Fastest-Growing Country Market)
  • U.A.E.
  • Rest of MEA

Threat Hunting Market Share

The market is fragmented as several major companies, including Broadcom Inc., International Business Machines Corporation, Kaspersky Lab, and Verizon Communications Inc., are prioritizing the development of secure solutions to expand their customer base. To meet diverse consumer needs, these companies offer a broad range of products and services. Additionally, they are actively pursuing mergers and acquisitions to enhance market presence and acquire new talent, further strengthening their competitive position.

Threat Hunting Market News

• In June 2024, CrowdStrike Holdings Inc. introduced advanced workflow automation and response capabilities for its Falcon Next-Gen SIEM through Falcon Fusion SOAR.
• In May 2024, IBM Corporation partnered up with Palo Alto Networks to deliver AI-powered security outcomes.
• In November 2023, CrowdStrike Holdings Inc. announced plans to open a new office in Singapore, which acts as a central hub for CrowdStrike in Asia.
• In April 2023, IBM Corporation introduced its new security suite, named IBM Security QRadar Suite, to accelerate the security experience during the entire lifecycle.