Stoma Care Market Size & Share Analysis - Emerging Trends, Growth Opportunities, Competitive Landscape, and Forecasts (2025 - 2032)

Stoma Care Market Trends & Drivers

Technological Advancements in Product Development Are Key Market Trend

• The market is witnessing technological advancements in the development of products for ostomies and stoma care.
• This includes the development of skin-friendly, breathable, and irritation-resistant materials for the prevention of discomfort and skin breakdown around the stoma.
• The integration of the advanced leakage prevention features in ostomy bags, such as double-walled seals and elasticized edges, provides improved patient comfort and added safety.
• The integration of internet of things (IoT) into smart stoma care products to enable wireless technology and sensors allows remote monitoring with mobile applications, which provide detail information of patient health.
• With the advancement in 3D printing and precision medicine, patients can get customized ostomy bags for unusual stoma shapes and sizes, thus improving the overall usability of the products.

Surging Prevalence of Inflammatory Conditions Drives the Industry

• The rising prevalence of various inflammatory bowel conditions, such as Crohn’s disease or ulcerative colitis, diverticular disease, fecal incontinence, and colorectal and intestinal cancer, drives the market.
• Other propellers include the growing healthcare expenditure and the advent of novel products for stoma care.
• As per the American Cancer Society, in the U.S., colorectal cancer is the third-most-common cancer with approximately 106,180 new cases of colon cancer and 44,850 new cases of rectal cancer in 2022.
• Age raises the risk of colorectal cancer since it is often detected in patients between the ages of 65 and 74.
• The population of people aged 60 and above is expected to reach 2.1 billion, as per the United Nations Department of Social and Economic Affairs (UN-DESA), thus driving the market.
• The increasing count of colostomies, ileostomies, and urostomies to manage severe cases of IBD and other gastrointestinal disorders, which is leading to a higher need for stoma care products.

Supply Chain and Distribution Challenges Hinder Market Growth

• The stoma care market is facing challenges due to the disruption in supply chain and distribution.
• Additionally, the emerging markets in APAC, LATAM, and the Middle East have limited distribution channels for medical products.
• Additionally, the market also lags behind due to a lack in infrastructure for the distribution of medical supplies in rural and remote areas, due to the poor transportation network.
• Furthermore, most countries have their own regulatory frameworks for the import and export of the medical devices.
• This often acts as a challenge for manufacturers and distributors in the international market, further restraining the market growth.

Stoma Care Market Segmentation and Category Analysis

Product Type Insights

Bags held the larger market share of 65%, in 2024, due to their high-volume consumption in colostomy, ileostomy, and urostomy surgical procedures. The rising incidence of chronic conditions, such as inflammatory bowel diseases, bladder cancer, and gastrointestinal disorders, drives the demand for ostomy bags for the collection of bodily waste.

Accessories will grow at the higher CAGR during the forecast period. This is due to the rising demand for skin barriers, adhesives, and stoma paste for the prevention of irritation and protecting the skin around the stoma site. Additionally, the increasing need for odor control solutions is driving the demand for odor-absorbing filters and odor-control bags. Furthermore, smart accessories with sensors and monitoring devices are becoming rapidly popular.

Based on product type, the market has the following categories:

• Bags (Larger Category)
  • By system type
    • One-piece system
    • Two-piece system
  • By shape of skin barrier
    • Flat-base bags
    • Convex bags
  • By usability
    • Drainable bags
    • Closed-end bags
• Accessories (Faster-Growing Category)
  • Stoma rings
  • Ostomy flanges
  • Flange extenders
  • Barriers

Surgery Type Analysis

Colostomy is the largest category with the 60% market share, in 2024. This is primarily due to the rising incidence of colon cancer and the increasing number of colostomy procedures. For instance, according to the United Ostomy Associations of America, approximately 100,000 ostomy surgeries are carried out in the U.S. every year. Common disorders leading to the need for colostomy surgeries include diverticulitis causing rupture, IBD, birth defect cancer, and bowel obstruction injury. In addition to that, the availability of various kinds of colostomy bags, such as drainable or closed system bags, is leading to the market growth in this category.

The ileostomy category will grow at the highest CAGR during the forecast period, due to the rising incidence of inflammatory bowel diseases, which require ileostomy for treatment. This growth can also be attributed to the increasing demand for robot-assisted procedures, which improve patient recovery time and surgical outcomes.

Based on surgery type, the market has the following categories:

• Colostomy (Largest Category)
• Ileostomy (Fastest-Growing Category)
• Urostomy
• Other

End User Insights

The hospitals and specialty clinics category dominates the market, with a share of 70%, in 2024. This is because many patients prefer to visit hospitals and specialty clinics in case of any pain or inflammatory disorders and the upgradation of healthcare infrastructure by governments and private players. In addition to that, the rising number of these facilities, the growing adoption of advanced technologies by small & large specialty clinics and hospitals, and the increasing launches of advanced technologies are fueling the market growth in this category.

Also, specialty clinics are emerging across the world, owing to a considerable rise in the number of outpatient ostomy clinics and stoma care nurses, offering support and educational services to ostomates.

On the other hand, the home care settings category is projected to witness the fastest growth during the forecast period. This can be due to the surging adoption of home care services and the rising penetration of stoma care nursing interventions in these settings.

Based on end user, the market has the following categories:

• Hospitals and Specialty Clinics
• Ambulatory Surgery Centers
• Homecare Settings

Stoma Care Market Geographical Analysis

In 2024, Europe accounted for the largest revenue share, of around 40%, and it is predicted to maintain its position during the forecast period as well. This is attributed to the surging incidence of inflammatory bowel diseases, robust healthcare infrastructure, the presence of leading industry players and reimbursement policies for stoma care surgeries by private insurance companies, and the growing government expenditure in the region.

Moreover, Germany is contributing the major revenue to the European market. This is owing to the surging need for ostomy pouches, accessories, and services at a high pace. Apart from this, the rising disposable income of people in the country is creating a high demand for stoma surgeries.

In Europe, France is having the best healthcare system along with excellent services in public healthcare in the world. The healthcare system is equipped with the best infrastructure and advanced facilities, along with a fully integrated network of public and private hospitals, doctors, and other medical service providers. Also, the incidence of bladder cancer, the geriatric population, the consumption of tobacco, and the awareness associated with ostomy care among patients with stomas are increasing in France. Hence, these factors drive the French market growth.

In addition, the cases of bladder cancer are rising in France, due to the increasing prevalence of urinary tract cancer, which occurs mostly in women. The incidence rates of bladder and kidney cancers among men and women in the country are 1:3 and 1:6, respectively. This is due to the increase in the adoption of unhealthy lifestyles and a lack of knowledge. Thus, these factors boost the demand for stoma care.

On the other hand, the APAC market is projected to witness the fastest growth with the highest CAGR in the coming years. This can be due to huge patient bases in countries like China and India, various government initiatives, and the growing medical industry offering advanced stoma care facilities in the region.

In December 2024, the Australian government announced that it will provide free stoma appliances and products worth AUD 111 million under the Stoma Appliance scheme.

Based on geography, the market has the following categories:

• North America
  • U.S. (Larger Country Market)
  • Canada (Fastest-Growing Country Market)
• Europe (Largest Category)
  • Germany (Largest and Fastest-Growing Regional Market)
  • U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific (Fastest-Growing Category)
  • Japan
  • China (Largest Country Market)
  • India
  • South Korea (Fastest-Growing Country Market)
  • Australia
  • Rest of APAC
• Latin America
  • Brazil (Largest Country Market)
  • Mexico (Fastest-Growing Country Market)
  • Rest of LATAM
• Middle East and Africa
  • Saudi Arabia (Fastest-Growing Country Market)
  • South Africa (Largest Country Market)
  • U.A.E.
  • Rest of MEA

Stoma Care Market Share

The nature for the stoma care market is moderately fragmented due to the presence of both the large and small players, such as Coloplast, Convatec, Hollister Incorporated, and B. Braun Melsungen. While the larger companies dominate the global market, the regional players focus on offering products for the local preferences, regulations, and healthcare system. The stoma care market has low barriers to entry for small and medium-sized enterprises due to the simple manufacturing techniques, diverse product segments, and low cost associated of R&D for the basic products.

Stoma Care Market News & Updates

• In December 2024, European investor Duke Street completed the acquisition of ForLife Group, which provides ostomy care products in Germany and the U.K., from GHD GesundHeits.
• In April 2024, Convatec Group plc announced the launch of Esteem Body with leak defense in the U.S. This one-piece, soft convexity ostomy system portfolio, designed to fit a full range of body types and stoma shapes, includes drainable, closed-end, and urostomy pouching solutions.
• In March 2024, Hollister Incorporated received a patent for a new ostomy appliance system that incorporates a stoma opening, thermal sensors for temperature monitoring, and a wearable device designed to detect leaks.
• In December 2023, Coloplast A/S completed the acquisition of Icelandic wound care company Kerecis for USD 1.3 billion.