Sports Food Market Size Analysis by Product Type (Dietary Supplement Powders, Energy Bars, Sports Drinks, Protein Bars, Sports Gels), Nutrient (Vitamins, Minerals, Proteins, Carbohydrates), Gender (Male, Female), User (Athletes, Bodybuilders), Distribution Channel (Supermarkets and Hypermarkets, Online Stores, Convenience Stores, Drug Stores) - Industry Analysis Forecast to 2030

Market Overview

The global sports food market was valued at $68,000.6 million in 2021, and this number is expected to increase to $128,735.1 million by 2030, advancing at a CAGR of 7.3% during the forecast period. This can be attributed to the rapid surge in the incidence of obesity, rise in the consumer awareness regarding health, growth in the number of industry players, increase in the frequency of product launches, boom in the disposable income, and growth in the trend of on-the-go snacks.

Furthermore, the increasing number of gyms in both developed as well as developing countries, increasing international sports activities and events, and mounting preference to maintain physical fitness drive the market growth.

Dietary Supplement Powders Are Prime Revenue Contributor

Dietary supplement powders dominated the market in 2021, and they are further expected to maintain their lead during the coming decade, advancing with a CAGR of over 8%. This can be attributed to the growing demand for dietary supplements owing to the improving lifestyles, growing awareness toward fitness, and the rising working population, which needs such products to fulfill their daily nutrient requirements.

Furthermore, energy bars contributed significant revenue in 2021. This was due to the availability of a large number of products, their increasing consumption as a pre-workout snack by bodybuilders and athletes to improve their performance; and growing preference for ready-to-eat supplements.

Moreover, sports drinks will register substantial growth during the forecast period. This will be owing to the rising need for nutritional food before, during, and after exercise; rising inclination toward fitness activities, and increasing demand for such drinks to enhance performance and stamina. Additionally, sports drinks are gaining traction as they keep athletes hydrated before and after exercise.

Surging Urbanization Rate Drives Market Expansion

The surge in the level of urbanization has been propelling consumer demand in all domains. Moreover, the changing lifestyle is encouraging people to adopt healthy food habits, which is also driving the demand for sports nutrition products, including energy bars, protein bars, and sports gels. Further, the shift in consumption trends is encouraging sports food manufacturers to evolve new products that can help people attain their health goals faster. Emerging regions, such as Asia and Africa, are witnessing the highest urbanization rate, thus aiding the market boom.

Proteins Dominate Nutrient Segment

Proteins accounted for the largest revenue share in 2021, and it is further expected to maintain its position during 2021–2030. This will be due to the increasing demand for protein powder among athletes, bodybuilders, and youngsters, as it is one of the most-popular nutritional supplements, helping build muscles, repair tissue, and make enzymes and hormones. Moreover, the rising demand for diary-based and plant-based protein supplements, including ready-to-drink beverages, is fueling the category’s revenue.

Supermarkets & Hypermarkets Contribute Most Extensively

Supermarkets & hypermarkets accounted for the largest revenue share in 2021, and they are expected to maintain their dominance in the coming years. This is due to the increasing number of such shopping centers in emerging economies, the convenience of shopping and availability of several brands under one roof, often with heavy discounts; evolving lifestyles, and surging consumer income around the globe. In addition, companies launch numerous promotional activities at large shopping centers, and the adoption of advanced equipment and technologies on the shopping floor, such as barcode and RFID readers, POS terminals, and electronic shelf labels, enables sellers to provide consumers with supplements easily.

Moreover, online stores will register significant growth during the forecast period, with a CAGR of around 10%. This is due to the growing consumer preference for online shopping, increasing availability of new products, such as sports beverages with appealing packaging, rising consumer spending on health-related items, and more convenience by e-commerce websites than other channels of distribution.

Athletes Are Prime Contributors

Athletes emerged as the largest revenue contributor in 2021, and they are further expected to maintain their position during 2021–2030. This will be due to the increase in the number of athletes, particularly in emerging economies, rapid adoption of sports and other physical activities by non-professionals, and mounting requirement for proper nutrition among athletes, to boost their performance.

Additionally, the growing need for customized supplement solutions, as well as the advancement in product compositions, to meet these expectations, drives the market expansion. Furthermore, people who perform intensive workouts widely consume pre-workout supplements as they dilate the blood vessels, which allows a higher amount of oxygen to reach the muscles, thus improving the performance.

Increasing Investment by Companies in Product Innovation

The demand for sports supplements has been shifting toward products that offer more benefits over the traditional ones. Consumers are now searching for products that give genuine results and ample value for their money. This has been encouraging health food companies to increase their investment in bringing out products with new ingredients, to cater to their consumers better. Additionally, in order to increase the efficacy of their products, sports supplement manufacturers have been investing in clinical research.

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North America Dominates Market

North America accounted for the largest revenue share of, around 45%, in 2021, and it is further expected to maintain its dominance during the forecast period. This can be attributed to the higher spending capacity of consumers, growing interest in preventive healthcare, and rising number of fitness centers, health clubs, and gyms, coupled with the surging awareness about fitness among youngsters. Furthermore,

• The U.S. contributes the majority of the revenue to the regional market, owing to the extensive number of industry giants and a widening consumer base, associated with the rise in the number of health clubs.

APAC will witness the fastest growth during 2021–2030. This will be due to the rapid urbanization, mounting health consciousness among consumers, rising expenditure on health-enhancing products as a result of the growing per capita income, developing healthcare infrastructure, and shifting inclination of youths toward sports and physical activity. Additionally,

• China contributes the majority of the revenue to the regional market, owing to the large athlete base, high count of supplement manufacturers, and growing population, coupled with the rise in its disposable income.

Europe also held a significant revenue share in 2021. This was due to the increasing urban population, growing focus on health education, augmenting health consciousness, and government initiatives supporting healthy living and a decrease in obesity. Moreover,

• Germany, the U.K., and France are the major contributors to the market, owing to the growing trend of on-the-go snacks, due to the busy lifestyles; rising awareness of a healthy diet, and increasing number of sportspersons.

Sports and athletic activities are mostly observed among younger consumers; however, the geriatric population is also getting involved in such activities, in order to maintain its fitness level. This has been driving the demand for nutritional supplements, especially those that have a less negative impact on health.

Key Players in Sports Food Market Are:

• Clif Bar & Company
• Nestlé S.A.
• Abbott Laboratories
• GlaxoSmithKline plc
• Glanbia plc
• GNC Holdings LLC

Market Size Breakdown by Segment

The study offers a comprehensive market segmentation analysis along with market estimation for the period 2017-2030.

Based on Product Type

• Dietary Supplement Powders
• Energy Bars
• Sports Drinks
• Protein Bars
• Sports Gels

Based on Nutrient

• Vitamins
• Minerals
• Proteins
• Carbohydrates

Based on Gender

• Male
• Female

Based on User

• Athletes
• Bodybuilders

Based on Distribution Channel

• Supermarkets and Hypermarkets
• Online Stores
• Convenience Stores
• Drug Stores

Geographical Analysis

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
• Asia-Pacific
  • China
  • Japan
  • Australia
• Latin America
  • Brazil
  • Mexico
• Middle East and Africa
  • Saudi Arabia
  • South Africa