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The sports drinks market is projected to advance at a CAGR of 8.1% 2012–2022. The global sports drinks market is experiencing rapid growth owing to an increase in the urbanization rate and number of health clubs and fitness centers. New flavors in sports drinks and the growing concept of nutrient-laden drinks have been observed as the key trends in the market. Emerging economies are projected to offer ample opportunities for the market growth. Asia-Pacific (APAC) is projected to advance at a double-digit CAGR during the forecast period. The surging demand for sports drinks with natural sweeteners is projected to offer growth opportunities to manufacturers.
Health-conscious consumers have an inclination toward products with natural sweeteners, which help in controlling the calorie intake. This emerging growth opportunity has encouraged sports drink manufacturers to direct their focus toward this consumer segment. There are various types of natural sweeteners that have less ill-effects on a consumer’s health. For instance, stevia extract sweetener or Rebaudioside M is a common variant of natural sweeteners utilized in sports drinks. Sucromalt and isomaltulose are other type of organic sweeteners utilized in such beverages. Sucromalt is identical to sweetener syrups; however, it offers more energy. On the other hand, isomaltose, extracted from sugar beets, is also observed to be carbohydrate which is digested easily. Due to its low glycemic property, it provides optimum energy while maintaining the blood glucose level. Owing to these benefits offered by natural sweeteners, consumers are projected to adopt sports drinks even more during the forecast period.
Further, owing to the growing popularity of physical fitness among the populace, the number of fitness centers and health clubs increased across the globe, at a CAGR of 7.4% during 2010–2013. The growing number of fitness centers and health clubs was observed as a major factor for the growth of the sports drinks market, and it is further projected to offer opportunities to manufacturers.
With little difference between general rehydrating drinks and sports drinks, sports drinks manufacturers are compelled to engage in product innovation to achieve differentiation. For instance, sports drinks are now being offered in new flavors, such as strawberries and cream, lime, and cucumber. PepsiCo Inc. is credited as the pioneer in introducing flavored sports drinks. The company has launched its sports drinks in the Strawberry Lemonade flavor in recent years. similarly, The Coca Cola Company has introduced its sports drinks in two new fruit flavors: Twisted Blackberry and Watermelon Strawberry Wave.
Some of the major players in the global sports drinks market are PepsiCo Inc., Monster Beverage Company, The Coca Cola Company, Glanbia PLC, Clif Bar & Company, and MusclePharm Corporation.
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