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Smartwatch Market

Smartwatch Market by Product (Extension, Classic, Standalone), by OS (iOS, Android), by Application (Personal Assistance, Wellness, Sports, Medical), by Geography (U.S., Canada, Spain, Italy, France, Germany, U.K., South Korea, China, India, Australia, Japan, Brazil, South Africa, Mexico) – Global Market Size, Share, Development, Growth, and Demand Forecast, 2013–2023

Published: February 2018
Report Code: SE10511
Available Format:
Pages: 157

Chapter 1. Research Background

1.1 Research Objectives

1.2 Market Definition

1.3 Research Scope

1.3.1 Market Segmentation by Product

1.3.2 Market Segmentation by Operating System (OS)

1.3.3 Market Segmentation by Application

1.3.4 Market Segmentation by Geography

1.3.5 Analysis Period

1.3.6 Market Data Reporting Unit

1.3.6.1 Value

1.3.6.2 Volume

1.4 Key Stakeholders

Chapter 2. Research Methodology

2.1 Secondary Research

2.2 Primary Research

2.3 Systematic Market Research Approach

2.3.1 Breakdown of Primary Research Respondents

2.3.1.1 By region

2.3.1.2 By industry participant

2.3.1.3 By company type

2.4 Market Size Estimation

2.5 Data Triangulation

2.6 Assumptions for the Study

Chapter 3. Executive Summary

Chapter 4. Introduction

4.1 Definition of Market Segments

4.1.1 By Product

4.1.1.1 Extension

4.1.1.2 Classic

4.1.1.3 Standalone

4.1.2 By OS

4.1.2.1 Android

4.1.2.2 iOS

4.1.2.3 Others

4.1.3 By Application

4.1.3.1 Wellness

4.1.3.2 Sports

4.1.3.3 Medical

4.1.3.4 Personal assistance

4.1.3.5 Others

4.2 Value Chain Analysis

4.3 Market Dynamics

4.3.1 Trends

4.3.1.1 Integration and cross-compatibility of personal-health and personal-assistance features

4.3.1.2 Rising number of players entering the smartwatch industry

4.3.1.3 Continuous increase in the launch of technologically advanced models

4.3.1.4 Increasing demand for high-end smartwatches

4.3.2 Drivers

4.3.2.1 Growing awareness on personal health and fitness

4.3.2.2 Rise in smartwatch-controlled automotive capabilities

4.3.2.3 Impact analysis of drivers on market forecast

4.3.3 Restraints

4.3.3.1 Shorter battery life of smartwatches

4.3.3.2 Limited information on product or service

4.3.3.3 Impact analysis of restraints on market forecast

4.3.4 Opportunities

4.3.4.1 Transparent marketing to eliminate confusion between fitness tracker and smartwatch

4.3.4.2 Shift from unisex to gender-based smartwatches

4.3.4.3 Tapping the hybrid smartwatch market

4.4 Porter’s Five Forces Analysis

Chapter 5. Global Market Size and Forecast

5.1 By Product

5.2 By Operating System

5.3 By Application

5.4 By Region

Chapter 6. North America Market Size and Forecast

6.1 By Product

6.2 By Operating System

6.3 By Application

6.4 By Country

Chapter 7. Europe Market Size and Forecast

7.1 By Product

7.2 By Operating System

7.3 By Application

7.4 By Country

Chapter 8. APAC Market Size and Forecast

8.1 By Product

8.2 By Operating System

8.3 By Application

8.4 By Country

Chapter 9. RoW Market Size and Forecast

9.1 By Product

9.2 By Operating System

9.3 By Application

9.4 By Country

Chapter 10. Competitive Landscape

10.1 Market Share Analysis of Key Players

10.2 Product Benchmarking of Key Players

10.3 Recent Activities of Key Players

10.4 Global Strategic Developments of Key Players

10.4.1 Product Launches

10.4.2 Partnerships

10.4.3 Other Developments

Chapter 11. Company Profiles

11.1 Apple Inc.

11.1.1 Business Overview

11.1.2 Product and Service Offerings

11.1.3 Key Financial Summary

11.1.4 Strategic Growth Plans

11.2 Garmin Ltd.

11.2.1 Business Overview

11.2.2 Product and Service Offerings

11.2.3 Key Financial Summary

11.2.4 Strategic Growth Plans

11.3 Fitbit Inc.

11.3.1 Business Overview

11.3.2 Product and Service Offerings

11.3.3 Key Financial Summary

11.3.4 Strategic Growth Plans

11.4 Sony Corporation

11.4.1 Business Overview

11.4.2 Product and Service Offerings

11.4.3 Key Financial Summary

11.4.4 Strategic Growth Plans

11.5 Samsung Electronics Co. Ltd.

11.5.1 Business Overview

11.5.2 Product and Service Offerings

11.5.3 Key Financial Summary

11.5.4 Strategic Growth Plans

11.6 Lenovo Group Limited

11.6.1 Business Overview

11.6.2 Product and Service Offerings

11.6.3 Key Financial Summary

11.6.4 Strategic Growth Plans

11.7 TomTom International BV

11.7.1 Business Overview

11.7.2 Product and Service Offerings

11.7.3 Key Financial Summary

11.7.4 Strategic Growth Plans

11.8 ASUSTeK Computer Inc.

11.8.1 Business Overview

11.8.2 Product and Service Offerings

11.8.3 Key Financial Summary

11.8.4 Strategic Growth Plans

11.9 LG Electronics

11.9.1 Business Overview

11.9.2 Product and Service Offerings

11.9.3 Key Financial Summary

11.9.4 Strategic Growth Plans

11.1 Alphabet Inc.

11.10.1 Business overview

11.10.2 Product and service offerings

11.10.3 Key financial summary

11.10.4 Strategic growth plans

Chapter 12. Appendix

12.1 Abbreviations

12.2 Related Reports

 

LIST OF TABLES

 

TABLE 1 ANALYSIS PERIOD OF THE STUDY

TABLE 2 GLOBAL SMARTWATCH MARKET, BY PRODUCT, $M (2013–2017)

TABLE 3 GLOBAL SMARTWATCH MARKET, BY PRODUCT, $M (2018–2023)

TABLE 4 GLOBAL SMARTWATCH MARKET, BY PRODUCT, ‘000 UNITS (2013–2017)

TABLE 5 GLOBAL SMARTWATCH MARKET, BY PRODUCT, ‘000 UNITS (2018–2023)

TABLE 6 GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2013–2017)

TABLE 7 GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2018–2023)

TABLE 8 GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM, ‘000 UNITS (2013–2017)

TABLE 9 GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM, ‘000 UNITS (2018–2023)

TABLE 10 GLOBAL SMARTWATCH MARKET, BY APPLICATION, $M (2013–2017)

TABLE 11 GLOBAL SMARTWATCH MARKET, BY APPLICATION, $M (2018–2023)

TABLE 12 GLOBAL SMARTWATCH MARKET, BY APPLICATION, ‘000 UNITS (2013–2017)

TABLE 13 GLOBAL SMARTWATCH MARKET, BY APPLICATION, ‘000 UNITS (2018–2023)

TABLE 14 GLOBAL SMARTWATCH MARKET, BY REGION, $M (2013–2017)

TABLE 15 GLOBAL SMARTWATCH MARKET REGION, $M (2018–2023)

TABLE 16 GLOBAL SMARTWATCH MARKET, BY REGION, ‘000 UNITS (2013–2017)

TABLE 17 GLOBAL SMARTWATCH MARKET REGION, ‘000 UNITS (2018–2023)

TABLE 18 NORTH AMERICA SMARTWATCH MARKET, BY PRODUCT, $M (2013–2017)

TABLE 19 NORTH AMERICA SMARTWATCH MARKET, BY PRODUCT, $M (2018–2023)

TABLE 20 NORTH AMERICA SMARTWATCH MARKET, BY PRODUCT, ‘000 UNITS (2013–2017)

TABLE 21 NORTH AMERICA SMARTWATCH MARKET, BY PRODUCT, ‘000 UNITS (2018–2023)

TABLE 22 NORTH AMERICA SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2013–2017)

TABLE 23 NORTH AMERICA SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2018–2023)

TABLE 24 NORTH AMERICA SMARTWATCH MARKET, BY OPERATING SYSTEM, ‘000 UNITS (2013–2017)

TABLE 25 NORTH AMERICA SMARTWATCH MARKET, BY OPERATING SYSTEM, ‘000 UNITS (2018–2023)

TABLE 26 NORTH AMERICA SMARTWATCH MARKET, BY APPLICATION, $M (2013–2017)

TABLE 27 NORTH AMERICA SMARTWATCH MARKET, BY APPLICATION, $M (2018–2023)

TABLE 28 NORTH AMERICA SMARTWATCH MARKET, BY APPLICATION, ‘000 UNITS (2013–2017)

TABLE 29 NORTH AMERICA SMARTWATCH MARKET, BY APPLICATION, ‘000 UNITS (2018–2023)

TABLE 30 NORTH AMERICA SMARTWATCH MARKET, BY COUNTRY, $M (2013–2017)

TABLE 31 NORTH AMERICA SMARTWATCH MARKET, BY COUNTRY, $M (2018–2023)

TABLE 32 NORTH AMERICA SMARTWATCH MARKET, BY COUNTRY, ‘000 UNITS (2013–2017)

TABLE 33 NORTH AMERICA SMARTWATCH MARKET, BY COUNTRY, ‘000 UNITS (2018–2023)

TABLE 34 EUROPE SMARTWATCH MARKET, BY PRODUCT, $M (2013–2017)

TABLE 35 EUROPE SMARTWATCH MARKET, BY PRODUCT, $M (2018–2023)

TABLE 36 EUROPE SMARTWATCH MARKET, BY PRODUCT, ‘000 UNITS (2013–2017)

TABLE 37 EUROPE SMARTWATCH MARKET, BY PRODUCT, ‘000 UNITS (2018–2023)

TABLE 38 EUROPE SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2013–2017)

TABLE 39 EUROPE SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2018–2023)

TABLE 40 EUROPE SMARTWATCH MARKET, BY OPERATING SYSTEM, ‘000 UNITS (2013–2017)

TABLE 41 EUROPE SMARTWATCH MARKET, BY OPERATING SYSTEM, ‘000 UNITS (2018–2023)

TABLE 42 EUROPE SMARTWATCH MARKET, BY APPLICATION, $M (2013–2017)

TABLE 43 EUROPE SMARTWATCH MARKET, BY APPLICATION, $M (2018–2023)

TABLE 44 EUROPE SMARTWATCH MARKET, BY APPLICATION, ‘000 UNITS (2013–2017)

TABLE 45 EUROPE SMARTWATCH MARKET, BY APPLICATION, ‘000 UNITS (2018–2023)

TABLE 46 EUROPE SMARTWATCH MARKET, BY COUNTRY, $M (2013–2017)

TABLE 47 EUROPE SMARTWATCH MARKET, BY COUNTRY, $M (2018–2023)

TABLE 48 EUROPE SMARTWATCH MARKET, BY COUNTRY, ‘000 UNITS (2013–2017)

TABLE 49 EUROPE SMARTWATCH MARKET, BY COUNTRY, ‘000 UNITS (2018–2023)

TABLE 50 APAC SMARTWATCH MARKET, BY PRODUCT, $M (2013–2017)

TABLE 51 APAC SMARTWATCH MARKET, BY PRODUCT, $M (2018–2023)

TABLE 52 APAC SMARTWATCH MARKET, BY PRODUCT, ‘000 UNITS (2013–2017)

TABLE 53 APAC SMARTWATCH MARKET, BY PRODUCT, ‘000 UNITS (2018–2023)

TABLE 54 APAC SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2013–2017)

TABLE 55 APAC SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2018–2023)

TABLE 56 APAC SMARTWATCH MARKET, BY OPERATING SYSTEM, ‘000 UNITS (2013–2017)

TABLE 57 APAC SMARTWATCH MARKET, BY OPERATING SYSTEM, ‘000 UNITS (2018–2023)

TABLE 58 APAC SMARTWATCH MARKET, BY APPLICATION, $M (2013–2017)

TABLE 59 APAC SMARTWATCH MARKET, BY APPLICATION, $M (2018–2023)

TABLE 60 APAC SMARTWATCH MARKET, BY APPLICATION, ‘000 UNITS (2013–2017)

TABLE 61 APAC SMARTWATCH MARKET, BY APPLICATION, ‘000 UNITS (2018–2023)

TABLE 62 APAC SMARTWATCH MARKET, BY COUNTRY, $M (2013–2017)

TABLE 63 APAC SMARTWATCH MARKET, BY COUNTRY, $M (2018–2023)

TABLE 64 APAC SMARTWATCH MARKET, BY COUNTRY, ‘000 UNITS (2013–2017)

TABLE 65 APAC SMARTWATCH MARKET, BY COUNTRY, ‘000 UNITS (2018–2023)

TABLE 66 ROW SMARTWATCH MARKET, BY PRODUCT, $M (2013–2017)

TABLE 67 ROW SMARTWATCH MARKET, BY PRODUCT, $M (2018–2023)

TABLE 68 ROW SMARTWATCH MARKET, BY PRODUCT, ‘000 UNITS (2013–2017)

TABLE 69 ROW SMARTWATCH MARKET, BY PRODUCT, ‘000 UNITS (2018–2023)

TABLE 70 ROW SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2013–2017)

TABLE 71 ROW SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2018–2023)

TABLE 72 ROW SMARTWATCH MARKET, BY OPERATING SYSTEM, ‘000 UNITS (2013–2017)

TABLE 73 ROW SMARTWATCH MARKET, BY OPERATING SYSTEM, ‘000 UNITS (2018–2023)

TABLE 74 ROW SMARTWATCH MARKET, BY APPLICATION, $M (2013–2017)

TABLE 75 ROW SMARTWATCH MARKET, BY APPLICATION, $M (2018–2023)

TABLE 76 ROW SMARTWATCH MARKET, BY APPLICATION, ‘000 UNITS (2013–2017)

TABLE 77 ROW SMARTWATCH MARKET, BY APPLICATION, ‘000 UNITS (2018–2023)

TABLE 78 ROW SMARTWATCH MARKET, BY COUNTRY, $M (2013–2017)

TABLE 79 ROW SMARTWATCH MARKET, BY COUNTRY, $M (2018–2023)

TABLE 80 ROW SMARTWATCH MARKET, BY COUNTRY, ‘000 UNITS (2013–2017)

TABLE 81 ROW SMARTWATCH MARKET, BY COUNTRY, ‘000 UNITS (2018–2023)

TABLE 82 PRODUCT BENCHMARKING OF KEY PLAYERS

TABLE 83 APPLE INC. – AT A GLANCE

TABLE 84 APPLE INC. – KEY FINANCIAL SUMMARY

TABLE 85 GARMIN LTD. – AT A GLANCE

TABLE 86 GARMIN LTD. – KEY FINANCIAL SUMMARY

TABLE 87 FITBIT INC. – AT A GLANCE

TABLE 88 FITBIT, INC. – KEY FINANCIAL SUMMARY

TABLE 89 SONY CORPORATION – AT A GLANCE

TABLE 90 SONY CORPORATION – KEY FINANCIAL SUMMARY

TABLE 91 SAMSUNG ELECTRONICS CO. LTD. - AT A GLANCE

TABLE 92 SAMSUNG ELECTRONICS CO. LTD. – KEY FINANCIAL SUMMARY

TABLE 93 LENOVO GROUP LIMITED – AT A GLANCE

TABLE 94 LENOVO GROUP LIMITED – KEY FINANCIAL SUMMARY

TABLE 95 TOMTOM INTERNATIONAL BV – AT A GLANCE

TABLE 96 TOMTOM INTERNATIONAL BV – KEY FINANCIAL SUMMARY

TABLE 97 ASUSTEK COMPUTER INC. – AT A GLANCE

TABLE 98 ASUSTEK COMPUTER INC. – KEY FINANCIAL SUMMARY

TABLE 99 LG ELECTRONICS – AT A GLANCE

TABLE 100 LG ELECTRONICS – KEY FINANCIAL SUMMARY

TABLE 101 ALPHABET INC. - AT A GLANCE

TABLE 102 ALPHABET INC. - KEY FINANCIAL SUMMARY

 

LIST OF FIGURES

 

FIG 1 RESEARCH SCOPE

FIG 2 RESEARCH METHODOLOGY

FIG 3 REGIONAL SPLIT OF PRIMARY AND SECONDARY RESEARCH

FIG 4 STEPS IN SYSTEMATIC MARKET RESEARCH APPROACH

FIG 5 BREAKDOWN OF PRIMARY RESEARCH BY REGION

FIG 6 BREAKDOWN OF PRIMARY RESEARCH BY INDUSTRY PARTICIPANT

FIG 7 BREAKDOWN OF PRIMARY RESEARCH BY COMPANY TYPE

FIG 8 DATA TRIANGULATION APPROACH

FIG 9 GLOBAL SMARTWATCH MARKET SUMMARY

FIG 10 VALUE CHAIN ANALYSIS

FIG 11 KEY FACTORS FOR PERSONAL HEALTH AND FITNESS AWARENESS

FIG 12 IMPACT ANALYSIS OF DRIVERS ON THE MARKET FORECAST

FIG 13 IMPACT ANALYSIS OF RESTRAINTS ON THE MARKET FORECAST

FIG 14 PORTER’S FIVE FORCES ANALYSIS

FIG 15 BARGAINING POWER OF BUYERS

FIG 16 BARGAINING POWER OF SUPPLIERS

FIG 17 INTENSITY OF RIVALRY

FIG 18 THREAT OF NEW ENTRANTS

FIG 19 THREAT OF SUBSTITUTES

FIG 20 GLOBAL SMARTWATCH MARKET, BY PRODUCT, $M (2013–2023)

FIG 21 GLOBAL SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2013–2023)

FIG 22 GLOBAL SMARTWATCH MARKET, BY APPLICATION, $M (2013–2023)

FIG 23 WORLDWIDE MAJOR MARKETS FOR SMARTWATCH

FIG 24 NORTH AMERICA SMARTWATCH MARKET SNAPSHOT, BY VALUE

FIG 25 NORTH AMERICA SMARTWATCH MARKET, BY PRODUCT, $M (2013–2023)

FIG 26 NORTH AMERICA SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2013–2023)

FIG 27 NORTH AMERICA SMARTWATCH MARKET, BY APPLICATION, $M (2013–2023)

FIG 28 NORTH AMERICA SMARTWATCH MARKET, BY COUNTRY, $M (2013–2023)

FIG 29 EUROPE SMARTWATCH MARKET SNAPSHOT, BY VALUE

FIG 30 EUROPE SMARTWATCH MARKET, BY PRODUCT, $M (2013–2023)

FIG 31 EUROPE SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2013–2023)

FIG 32 EUROPE SMARTWATCH MARKET, BY APPLICATION, $M (2013–2023)

FIG 33 EUROPE SMARTWATCH MARKET, BY COUNTRY, $M (2013–2023)

FIG 34 APAC SMARTWATCH MARKET SNAPSHOT, BY VALUE

FIG 35 APAC SMARTWATCH MARKET, BY PRODUCT, $M (2013–2023)

FIG 36 APAC SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2013–2023)

FIG 37 APAC SMARTWATCH MARKET, BY APPLICATION, $M (2013–2023)

FIG 38 APAC SMARTWATCH MARKET, BY COUNTRY, $M (2013–2023)

FIG 39 ROW SMARTWATCH MARKET SNAPSHOT, BY VALUE

FIG 40 ROW SMARTWATCH MARKET, BY PRODUCT, $M (2013–2023)

FIG 41 ROW SMARTWATCH MARKET, BY OPERATING SYSTEM, $M (2013–2023)

FIG 42 ROW SMARTWATCH MARKET, BY APPLICATION, $M (2013–2023)

FIG 43 ROW SMARTWATCH MARKET, BY COUNTRY, $M (2013–2023)

FIG 44 GLOBAL SMARTWATCH MARKET SHARE OF KEY PLAYERS (2017), BASED ON VOLUME

FIG 45 RECENT ACTIVITIES OF KEY PLAYERS

FIG 46 APPLE INC. – REVENUE-SPLIT BY SEGMENT (2017)

FIG 47 GARMIN LTD. – REVENUE-SPLIT BY SEGMENT AND GEOGRAPHY (2016)

FIG 48 FITBIT, INC. – REVENUE SPLIT BY GEOGRAPHY (2016)

FIG 49 SONY CORPORATION – REVENUE-SPLIT BY SEGMENT AND GEOGRAPHY (2017)

FIG 50 SAMSUNG ELECTRONICS CO. LTD. – REVENUE SPLIT BY SEGMENT (2016)

FIG 51 SAMSUNG ELECTRONICS CO. LTD. – REVENUE SPLIT BY GEOGRAPHY (2016)

FIG 52 LENOVO GROUP LIMITED – REVENUE-SPLIT BY SEGMENT AND GEOGRAPHY (2017)

FIG 53 TOMTOM INTERNATIONAL BV – REVENUE-SPLIT BY SEGMENT AND GEOGRAPHY (2016)

FIG 54 ASUSTEK COMPUTER INC. – REVENUE-SPLIT BY SEGMENT AND GEOGRAPHY (2016)

FIG 55 LG ELECTRONICS – REVENUE SPLIT BY SEGMENT (2017)

FIG 56 ALPHABET INC. – REVENUE SPLIT BY SEGMENT (2016)

FIG 57 ALPHABET INC. – REVENUE SPLIT BY GEOGRAPHY (2016)

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