Shower Glass Door Market Overview
Shower glass doors refer to the glass enclosures used in bathrooms to prevent water come outside the shower or bathtub. The global shower glass door market has been thriving mainly due to increasing urbanization that is creating demand for not-so necessary products, such as shower glass doors. Owing to this, the market for both frameless and framed shower glass doors has been growing.
Shower Glass Door Market Dynamics
A significant growth rate is expected in the shower glass door market, due to increasing urbanization in emerging economies and expansion of real estate industry. In addition, increasing focus on home decoration and DIY is one of the major factors escalating its demand globally.
Frameless shower doors are more appealing than fully-framed or semi-framed doors. They give an elegant, high-profile look and can easily fit into almost every decoration style. The lack of frame makes bathrooms look more spacious; which increases the utility of these shower glass doors. This increases the adoption of such shower doors among owners of households with small bathrooms or small shower enclosures. Frameless glasses are made of denser materials, and thus the number of elements that might break are less in quantity.
A common problem faced by the framed glass doors is that the handles, hinges and side frames becomes dirty, whereas, in frameless shower glass doors, the areas where dirt gets accumulated are minimum. In addition, their open surface and corners make the removal of any stains or soap scum much simpler. As there are no frames to get damaged, wrecked, rusted or malfunctioned, frameless shower doors need very less maintenance. Due to these factors, the market for frameless shower doors have been observed to grow at higher rate over the framed ones, in the recent past. This trend is also expected to continue till any better substitute becomes available in the market.
Due to rapid increase in urbanization in emerging economies, the demand for shower glass doors has seen a sharp rise. The urban population has been observed to grow at a higher pace over the rural population. According to the United Nations Human Settlements Programme (UN-Habitat), metropolises are home to 54% of the global population, and by the middle of 21st century, the figure will rise to 66%. On account of surging urbanization globally, the number of people investing in infrastructures including residential, commercial and industrial setups has increased. Asia-Pacific has seen a significant rise in number of urban cities since past few years. Countries such as Singapore, Japan and Australia, having large urban population, is thriving with investments, infrastructure, innovation and competitive momentum. The development of infrastructure is sure to increase the demand for shower glass doors and shower enclosures. It is not only the residential infrastructural segments, including houses and apartments, that makes the demand for shower glass doors high, but the commercial segments including hotels and resorts also increases its demand.
Increasing online retailing of shower glass doors is a major opportunity for its market. Online channels are emerging as one of the major distribution channels for home decoration and improvement items, including the shower glass doors. Some of the e-commerce companies specializing in home improvement products, including The Home Depot and Houzz.com, have been prospering. The proliferation of e-commerce has also eased the entry and penetration scope for the new firms. According to a report by World Bank, entitled “World Development Report 2016: Digital Dividends”, the internet enables more products to be exported to global markets, often by younger firms. The report says that a 10% increase in internet use in a country exporting goods is found to increase the number of products traded between both buyer and supplier countries by 0.4%. Also, as per the report, the trade on global e-commerce sites such as Alibaba.com could reach more than $6 trillion over the next five years. The spurring growth of online retailing will augment the sales of shower glass doors across the globe.
Shower glass doors with accessibility features for handicapped people will be an opportunity for this market. Such glass doors are made by fitting support poles to the glass door to be used by handicapped people as a support during shower. Besides handicapped people, the elderly people also gets benefited by the support provided by the poles and handles. The modern shower glass enclosures also have attached sitting chairs for elderly or handicapped people, with an optional capability of fitting wheelchairs into the bath. Wheelchairs are not needed to be modified or adjusted for such shower doors, as they have long enclosure space and carefully adjusted fittings to make handicapped person comfortable. The major problem of traditional shower doors is that they are not placed on ground level and are not able to support much weight. However, the modern shower glass doors are fitted to the ground level and their shower units are designed to provide support to handicapped people.
Shower Glass Door Market - Competitive Landscape
The global shower glass door market is highly fragmented, where top five players accounted for less than 35% revenue. All the five major players Kohler Co., American Standard Brands, Basco Corporation, Guardian Industries and MAAX Bath Inc. are based in North America. The other players who have good presence in global shower glass door market include Vigo Industries, Coastal Shower Doors, Aston Global Inc. and Jaquar & Company. New product launches have been the key strategies of these major players to expand their presence in this market. Companies operating in this market are extensively upgrading their product offerings through continuous innovation and providing sophisticated shower glass doors to their users to improve the quality of everyday life.
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