U.S. Shower Glass Door Market Research Report: By Product Type (Frameless Shower Glass Doors, Framed Shower Glass Doors), Sales Channel (Indirect Sales, Direct Sales), Glass Type (Tempered, Laminated), Door Type (Bifold, Sliding, Single), End User (Residential, Commercial) – Revenue Estimation and Growth Potential by 2030

  • Published: November 2020
  • Report Code: CP12097
  • Available Format: PDF
  • Pages: 88

U.S. Shower Glass Door Market Overview

The U.S. shower glass door market generated $3,188.3 million in 2019, which is expected to rise to $6,781.9 million by 2030. Moreover, the market is expected to grow at a CAGR of 7.5% between 2020 and 2030, owing to the rapid urbanization in U.S. metropolises, expansion of the real estate industry, growth in the tourism and hospitality industry, and increase in the adoption of smart shower glass doors.

During the ongoing COVID-19 pandemic, lockdowns and partial factory closures have negatively impacted the manufacturing facilities in the major regions of the country. As COVID-19 continues to spread around the world, key market players have taken drastic steps, in the form of plant closures, to contain its spread and ensure employees’ safety. Due to this, slower growth of the sales of the market has been observed in 2020.

U.S. Shower Glass Door Market

Rising Requirement for Heavyweight Glass Drives Frameless Shower Glass Door Product Type Category

The frameless category held the larger share in the historical period (2014–2019), and it is expected to dominate the U.S. shower glass door market in the coming years as well, based on product type. This would primarily be due to the rising requirement for heavyweight glass and frameless shower door units, which are more expensive than framed doors. For instance, the cost of frameless shower doors is $300–$3,000, excluding the installation cost, whereas framed shower doors cost $190–$500, which, in turn, is leading to the significant growth of the former category.

Due to High Durability, Tempered Glass Category to Witness Fastest Growth

The tempered category is expected to witness the fastest growth in the market during the forecast period, based on glass type. This is mainly attributed to such glass’s high durability and lower risk of breaking and posing a risk to humans. Moreover, these glasses are made by uniformly heating panes of standard annealed glass to 700 °C, which leads to their higher durability.

Increasing Affinity of Consumers to Custom-Built Shower Glass Doors Is Raising Demand for Single Door Type

The single category is expected to grow at the highest rate in the U.S. shower glass door market during the forecast period, based on door type. This would mainly be due to the increasing affinity of consumers toward custom-built shower glass doors to increase the value and appeal of the infrastructure.

Indirect Sales Channels Expected To Dominate Market in Coming Years

The indirect sales channel category dominated the U.S. market in 2019, and it is further expected to dominate the market in the coming years. This is mainly attributed to the rising number of kitchen and bath showrooms that offer the familiar form of interaction, with salespersons, along with a better customer experience than big box stores, by enabling an ease of choosing the product.

Increasing Residential Construction Activities Propel Residential Category Growth

The residential category accounted for the larger share in 2019 in the U.S. market, based on end user, due to the increasing residential construction activities in the country. For instance, according to the U.S. Census Bureau, new privately owned housing units completed numbered at 1,225.1 thousand in 2019 as compared to 584.9 thousand in 2011, witnessing a growth rate of 10.0% during 2011–2019.

Southern Region Is Largest Contributor to Market

Geographically, the southern region was the largest contributor to the U.S. shower glass door market in 2019. Moreover, the market in the region is expected to witness the highest CAGR during the forecast period, owing to the rising popularity of textured/slumped glass, which hides water stains and marks on the door by the means of the camouflage of paintings or textures. Moreover, textured glass can be back-painted, for wall cladding and glass splash-backs.

U.S. Shower Glass Door Market 

Product Launches and Approvals Are Key Trends in Industry

Household goods manufacturing companies have strived to invest and manufacture more glass doors and bring innovations in their designs and features. For instance, in 2020, Kenwa Trading Corporation introduced the NSC series Sliding Door Closer range, which is eco-friendly and has the self-closing capability, for healthcare facilities. Along with it, a growing preference for shower glass doors is being witnessed amongst U.S. citizens. This is why companies are launching new products in the market, which is now becoming the industry trend.

U.S. Shower Glass Door Market

Rapid Urbanization Increases Shower Glass Door Demand

Due to rapid urbanization, the demand for shower glass doors has seen a sharp rise. The urban population is growing at a higher pace than the rural population. According to the 2018 Revision of World Urbanization Prospects by the United Nations Department of Economic and Social Affairs (UNDESA), around 68% of the world’s population is expected to live in urban areas by 2050. North America is the most urbanized region, with 82% of its population living in urban areas. On account of the surging urbanization in the U.S., the number of people investing in infrastructure, including residential, commercial, and industrial setups, is increasing, which, in turn, is leading to the significant growth of the market.

Expansion of Real Estate Industry Having Strong Positive Impact on Market

Real estate investors generate a greater demand for shower glass doors than individuals, in order to build luxury properties across the country. Moreover, this industry has numerous sources of funding, which include traditional loans and private lenders, which enhances real estate companies’ purchasing power. Shower glass doors have been an essential accessory in residential and commercial units, including hotels, resorts, individual houses, and apartments. Moreover, stylish shower doors and enclosures attract the attention of potential buyers and increase the number of offers related to the property, allowing a greater degree of choice for the buyers. Thus, the expansion and modernization of the real estate industry are leading to the significant growth of the U.S. shower glass door industry.

Growth in Tourism and Hospitality Industry Improving Market’s Condition

The growth in the tourism and hospitality sector is another key driving factor for the U.S. shower glass door industry. According to a report by the U.S. Travel Association, the domestic travel in the country increased by 1.7% in 2019, to reach 2.3 billion person-trips. This is leading to the construction of new hotels and resorts, which is resulting in the rising demand for shower glass doors in the nation.

U.S. Shower Glass Door Market Report Coverage
Report Attribute Details
Historical Years 2014-2019
Forecast Years 2020-2030
Base Year (2019) Market Size $3,188.3 Million
Forecast Period (2020-2030) CAGR 7.5%
Report Coverage Market Trends; Revenue Estimation and Forecast; Segmentation Analysis; Regional Breakdown; Impact of COVID-19; Companies’ Strategic Developments; Company Profiling
Market Size by Segments By Product Type; By Glass Type; By Door Type; By Distribution Channel; By End User; By Region
Market Size of Geographies South; West; Midwest; Northeast
Secondary Sources and References (Partial List) American Architectural Manufacturers Association; American Glass Research; American Institute of Architects; American Scientific Glassblowing Society; Association of Home Appliance Manufacturers; California Retailers Association; Glass Association of North America; Home Improvement Research Institute; National Glass Association; Retail Council of Canada; Retail Industry Leaders Association; U.S. Census Bureau; United Nations Conference on Trade and Development; United States Chamber of Commerce


Market Players Are Introducing New Products to Gain Competitive Edge

The U.S. shower glass door market is consolidated in nature, with the presence of players such as Coastal Shower Doors, DreamLine Showers, Aston Global Inc., Basco Manufacturing Company, Kohler Co., VIGO Industries, American Standard Brands, MAAX Bath Inc., and Masco Corporation.

In recent years, players in the U.S. shower glass door industry have involved themselves in multiple product launches in order to stay ahead of their competitors. For instance:

  • In March 2019, Coastal Shower Doors introduced the shower barn door series, including single frameless sliding panels, frameless doors, and three Gridscape door designs. The new range is a modification of the Eclipse range offered by the company. Moreover, the company has added modern aesthetics with industrial-style hardware in the eclipse range to produce a completely new series.
  • In January 2018, Aston Global Inc. released a collection of frameless shower doors, enclosures, and tub doors, which are equipped with the StarCast protective coating, which makes them easy to clean, thus reducing the cleaning time by up to 90%. This collection, featuring 1,800+ new designs and configuration options, comes with a 10-year warranty.

Some of the Key Players in the U.S. Shower Glass Door Market Are:

  • Coastal Shower Doors
  • DreamLine Showers
  • Aston Global Inc.
  • Basco Manufacturing Company
  • Kohler Co.
  • VIGO Industries
  • American Standard Brands
  • MAAX Bath Inc.
  • Masco Corporation

U.S. Shower Glass Door Market Size Breakdown by Segment

The global U.S. Shower Glass Door Market report offers comprehensive market segmentation analysis along with market estimation for the period 2014–2030.

Based on Product Type

  • Frameless Shower Glass Doors
  • Framed Shower Glass Doors

Based on Sales Channel

  • Indirect Sales
    • Kitchen and bath showrooms
    • Big-box stores
    • Online channels
  • Direct Sales

Based on Glass Type

  • Tempered
  • Laminated

Based on Door Type

  • Bifold
  • Sliding
  • Single

Based on End User

  • Residential
  • Commercial
    • Hospitality
    • Healthcare
    • Corporate

Geographical Analysis

  • South
  • West
  • Midwest
  • Northeast
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