Sheet Face Mask Substrate Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)

Sheet Face Mask Substrate Market Size

Sheet Face Mask Substrate Market Trends & Drivers

Ascending Consumer Spending on Skincare Products Is Major Trend

• Globally, consumers are increasingly spending on personal care, including facial care products, such as sheet face masks, kits, sera, and sunscreens.
• Consumers want to look good and have healthy skin, which is the key desire that drives them to purchase skincare products.
• Social media platforms, such as YouTube and Instagram, play an important role in convincing people to purchase these products for healthy skin. A lot of products, with usage tips for effective skincare, are promoted on these platforms by influencers and beauty bloggers, which influences the purchasing decisions of customers.
• The younger generation is also influenced by celebrities in regard to buying several products and brands of skincare, which makes them spend more on face masks and related products.
• Due to these trends, numerous companies in the market are innovating products with unique selling propositions, to meet the rising demands as well as pull customers.

Increasing Population of Working Women Fuels Market Expansion

• The increasing number of women in the workforce is raising household income levels, which allows women to spend more on skincare products.
• Financially independent women often spend more on skincare products compared to non-working women.
• Working women always have a busy lifestyle, involving their job, personal work, and household tasks, due to which they do not have as much time to take care of their skin.
• Sheet masks are reliable and provide a rapid solution skincare solution that can be used by women to enhance their looks amidst their busy schedules.
• Thus, the increasing number of women who give priority to their careers and want to become financially independent drives the demand for sheet face masks.

Challenges from Growing Competition from Alternative Products

• Plenty of products in the market act as a substitute for sheet face masks, such as facial oils, lotions, creams, and sera.
• Consumers have started to acknowledge the importance of the environment and are now using products that are sustainable and do not cause harm to the environment.
• This has propelled the demand for products that have minimal packaging, biodegradable formulations, and recyclable materials, which further can affect the growth of sheet masks.

Sheet Face Mask Substrate Industry Outlook

Type Assessment

• Cotton is the largest category, with a market share of 40% in 2023. This dominance is due to cotton masks’ appropriate fit on the skin and soft texture. Additionally, cotton facilitates the base serum to gather particles, debris, and dirt from the skin.
• The demand for these masks is set to grow further in the near future, particularly in the APAC region, due to the increasing awareness of skincare and rising demand for natural ingredients.
• The Hydrogel category is expected to witness the highest CAGR, of 6.8%, from 2024 to 2030 in the market. This growth will be because hydrogel masks are quite effective at hydrating the skin; they offer instant and long-lasting results.
• These masks help to treat different skin issues like wrinkles, dullness, and dryness and demand will further rise for hydrogel masks due to the growing trend of anti-aging products.

This segment contains four divisions:

• Non-Woven
• Cotton (Largest Type)
• Hydrogel (Fastest-Growing Type)
• Bio-Cellular

Distribution Channel Assessment

• The online category is expected to rapidly grow, at a CAGR of 6.6%, during the forecast period. E-commerce platforms are gaining recognition as they allow consumers to shop easily from their homes for a broad range of products at reasonable prices.
• Moreover, online businesses are investing a high amount of money in marketing and promotional efforts to drive traffic to their websites. These efforts involve loyalty programs and discounts, which make the products even more cost-effective for the customer.
• The increasing usage of mobile phones, along with the increasing penetration of the internet, will essentially boost product sales via online channels.
• Offline is the larger category, and it had a market share of around 70% in 2023. This is due to the benefit of seeing and applying the products before making the final decision to purchase them.
• Offline channels such as supermarkets and drugstores are the main points of purchase for sheet masks.
• These offline stores usually have a salesperson, who informs consumers of the product and its various aspects, which is crucial when buying skincare products.

During the study, two distribution channels were covered:

• Online (Faster-Growing Category)
• Offline (Larger Category)

End User Assessment

• Females are the larger category, with a market share of around 65% in 2023, and they are also the faster-growing category. This is because females are concerned about their skin and beauty, which increases the demand for skincare products.
• Manufacturers also majorly create products particularly for females.
• Additionally, working women globally are utilizing sheet face masks to have good and healthy skin, to appear confident in front of peers.

This segment is divided into two categories:

• Males
• Females (Larger and Faster-Growing End User)

Form Assessment

• The wet form is the larger category, with a market share of 80% in 2023, and it is also the fastest-growing category. This dominance is due to the easy application of the wet form. Moreover, wet masks can be immediately used, and they come with serums and essences.
• Wet masks are increasingly becoming popular for rapid and convenient skincare results.

Further, two forms have been analyzed:

• Wet (Larger and Faster-Growing Category)
• Dry

Skin Type Assessment

• All skin types is the largest category, with a market share of 35% in 2023, and it is the fastest-growing category too. These products made for all skin types contain gentle and universally beneficial ingredients. People also prefer all-skin-type masks as they do not have time to do research on their skin due to their hectic lifestyles.

This segment has four categories:

• Oily
• Dry
• Sensitive
• All Skin Type (Largest and Fastest-Growing Category)

Ingredient Assessment

• Natural ingredients dominate the market with a share of around 70% in 2023, and they are the faster-growing category too. This is due to the increasing consumer preference for natural, clean, harmless, and plant-based products.
• Ingredients such as rose water, coconut oil, aloe vera, and fruit extracts have gained attention for their skin-friendly qualities and because they do not cause any harm to the environment.

This segment is divided into two categories:

• Natural (Larger and Faster-Growing Category)
• Synthetic

Geographical Analysis

• Geographically, North America is the fastest-growing region, with a CAGR of 6.9% from 2024 to 2030 in the market. This growth is due to the existence of major cosmetics companies and their strong distribution channels in the region.
• The region is recognizing the importance of glowing skin and beauty. According to reports, 70% of adults in the U.S. use different types of masks, including sheet face masks.
• Online stores and e-commerce facilities are widely used in the region for buying skincare products. The broad range of sheet mask choices accessible online drives the market in the region.
• APAC is the largest region, with a market share of 45% in 2023. This dominance is due to the high product utilization in several countries, such as India, China, Australia, and South Korea.
• The increasing demand for skincare products in these countries has compelled manufacturers to make products with more-effective yet less-harmful chemicals. Face masks occupy high importance in the skincare regimens in the region since they help in making the skin soft and hydrate it.
• The region faces severe heat waves during the summer season, along with perpetually high pollution levels, which increases the demand for face masks.
• Additionally, ‘K-beauty’ trends’, set by Korean skincare products, including face masks, are gaining attention in other regional countries. This aspect is likely to provide the players in the market with bright opportunities and further drive growth in the region.

These regions and countries were analyzed in this report:

• North America (Fastest-Growing Region)
  • U.S. (Largest and Fastest-Growing Country)
  • Canada
• Europe
  • Germany (Largest Country)
  • U.K.
  • France (Fastest-Growing Country)
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific (Largest Region)
  • China (Largest Country)
  • Japan
  • India (Fastest-Growing Country)
  • South Korea
  • Australia
  • Rest of APAC
• Latin America (LATAM)
  • Brazil (Largest Country)
  • Mexico (Fastest-Growing Country)
  • Rest of LATAM
• Middle East and Africa (MEA)
  • Saudi Arabia (Largest Country)
  • South Africa
  • U.A.E. (Fastest-Growing Country)
  • Rest of MEA

Sheet Face Mask Substrate Market Share

The market will continue to grow as skincare companies focus on product differentiation, new inventions, and meeting the growing needs of consumers. In addition, the advancements in technology, zero-waste initiatives, and the effect of beauty trends will shape future market growth. The leaders are investing in the production of natural face masks with natural ingredients to fulfill the demand of consumers and stay ahead of competitors.

Sheet Face Mask Substrate Industry News

• In September 2023, at the Beauty + Health and Wellness Manila 2023 expo, Biocrown Biotechnology Co. Ltd. introduced various skincare products, including Ecocert-approved natural items, cosmetics, and cleansers.
• In April 2023, Aesop was acquired by L’Oréal SA to help the worldwide extension of the Australian beauty brand Aesop.
• In April 2023, Shiseido launched new sheet masks, which have ingredients sourced from Japan.
• In March 2023, Innisfree partnered with Amazon.com to enhance product distribution in the U.S. market.
• In January 2023, Farmacy launched new sheet masks with hemp-derived CBD oil.