Saudi Arabia Baby Food Market Analysis

Saudi Arabia Baby Food Industry Analysis

Product Insights

Milk formulae is the largest category, with a market share of 40% in 2024. This is due to its high content of vital nutrients, such as calcium, iron, and protein. It is widely accepted as a substitute for breastfeeding. Moreover, the busy schedules of working women encourage them to buy milk formula for their babies.

These products are included in the report:

• Milk Formulae (Largest and Fastest-Growing Category)
• Prepared Baby Food
• Dry Baby Food
• Others

Type Insights

Organic is the faster-growing category, with a CAGR of 6.3% in 2024−2030. This is due to the increasing awareness among parents about the health benefits of organic food products. Parents are demanding nutritional products that are made from natural ingredients to eliminate the risk of any side-effects or diseases.

Further, these types have been studied:

• Organic (Faster-Growing Category)
• Inorganic (Larger Category)

Distribution Channel Insights

The supermarket is the largest distribution channel, in 2024. This is due to the wide range of baby food options available at convenient operating hours.

The online category is rapidly growing, at a CAGR of 6.5% from 2024 to 2030. This is due to the increasing penetration of smartphones, easy online mobile transfers, direct debits, and e-wallet options. Further, online shopping preference is rising in the country due to infrastructure development and urbanization. Additionally, online platforms, such as Amazon, provide affordable prices with convenience to customers, which propels this category.

The distribution channels analyzed in this report are:

• Hypermarkets
• Supermarkets (Largest Category)
• Specialty Stores
• Convenience Stores
• Online (Fastest-Growing Category)
• Others