Saudi Arabia Baby Food Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024 - 2030)

Saudi Arabia Baby Food Market Size

Saudi Arabia Baby Food Market Trends & Growth Drivers

Rising Awareness regarding Healthy Diet Is Major Trend

• People in the country are inclined toward a healthy diet for infants and children, which has increased the demand for baby food in recent times.
• According to reports, Saudi Arabia's population will grow significantly over the next several years, along with the number of working women, who lack the time to prepare meals for their infants.
• Market players are producing organic products to meet the growing demand and provide new healthy options.
• The country's population growth, the higher proportion of working women, increase in per capita income, and the evolution of the lifestyles of its citizens are all key trends in this space.

Growing Adoption among Health-Conscious Parents Is Key Driver

• People in the country are continually focusing on health and wellness, as well as providing healthier nutrition to their children, due to which baby food is gaining massive popularity.
• Various new products are coming to the market, such as Arla Foods’ new Baby&Me products, Gerber Organic Snack, Gerber Cereals, Arla Porridge, and Holle organic goat milk formula. These are brands with organic products that have gained popularity in the country.
• Consumers are giving preference to organic products due to their higher nutrition content and safer profiles.

Government Initiatives to Encourage Breastfeeding Can Hamper Market

• Breastfeeding is considered the best method of infant feeding, due to which the government is promoting it in the country.
• This promotion can hamper the market growth as the government has put restrictions on discounts on baby food products.
• The removal of subsidies on the baby food sold through supermarkets and hypermarkets may impact companies’ distribution freedom, which will hinder the baby food market in the coming years.

Saudi Arabia Baby Food Market Analysis

Product Insights

Milk formulae is the largest category, with a market share of 40% in 2024. This is due to its high content of vital nutrients, such as calcium, iron, and protein. It is widely accepted as a substitute for breastfeeding. Moreover, the busy schedules of working women encourage them to buy milk formula for their babies.

These products are included in the report:

• Milk Formulae (Largest and Fastest-Growing Category)
• Prepared Baby Food
• Dry Baby Food
• Others

Type Insights

Organic is the faster-growing category, with a CAGR of 6.3% in 2024−2030. This is due to the increasing awareness among parents about the health benefits of organic food products. Parents are demanding nutritional products that are made from natural ingredients to eliminate the risk of any side-effects or diseases.

Further, these types have been studied:

• Organic (Faster-Growing Category)
• Inorganic (Larger Category)

Distribution Channel Insights

The supermarket is the largest distribution channel, in 2024. This is due to the wide range of baby food options available at convenient operating hours.

The online category is rapidly growing, at a CAGR of 6.5% from 2024 to 2030. This is due to the increasing penetration of smartphones, easy online mobile transfers, direct debits, and e-wallet options. Further, online shopping preference is rising in the country due to infrastructure development and urbanization. Additionally, online platforms, such as Amazon, provide affordable prices with convenience to customers, which propels this category.

The distribution channels analyzed in this report are:

• Hypermarkets
• Supermarkets (Largest Category)
• Specialty Stores
• Convenience Stores
• Online (Fastest-Growing Category)
• Others

Regional Analysis

Al-Riyadh Region Is Largest and Fastest-Growing Province

Al-Riyadh is the largest province, with a market share of 45% in 2024. This is due to the region’s large population, high disposable incomes, and better access to both online and offline retail outlets. This region is also witnessing an increase in the number of working women, who look for convenient and top-quality nutrition options for their kids.

The provinces analyzed for this report are:

• Al-Riyadh (Largest Province)
• Makkah
• Al-Madinah
• Al-Qaseem
• Eastern Region (Fastest-Growing Province)
• Aseer
• Tabouk
• Hayel
• Northern Border
• Jazan
• Najran
• Al-Baha
• Al-Jouf

Saudi Arabia Baby Food Market Share

The Saudi Arabian baby food market has strong competition and is fragmented in nature. Major companies, such as Nestle Saudi Arabia LLC, Abbott Laboratories, and RONESCA, are focusing on increasing their market share and dominating their competitors. For this, they are using different strategies, such as product launches, collaborations, and partnerships.

Saudi Arabia Baby Food Market News

• In November 2023, Danone S.A. developed NUTURIS, an infant formula containing large lipid droplets coated in milk phospholipid.
• In November 2022, Nestle planned to invest approximately USD 2 billion in the country over the next 10 years and open new production sites in 2025 for baby’s nutrition products and coffee.
• In July 2022, Danone launched a dairy and plant-based baby formula to meet the growing demand of parents for plant-based foods for their babies.