Rhinoplasty Market Size and Share Analysis Report by Treatment (Augmentation, Reduction, Post-Traumatic, Reconstructive, Revision, Filler), Technique (Open Rhinoplasty, Closed Rhinoplasty) - Global Industry Demand Forecast to 2030

Market Overview

The global rhinoplasty market size was $4,881.2 million in 2021, and it is expected to generate $8,989.2 million by 2030, advancing with a robust CAGR of 7.0% during 2021–2030. This can be attributed to the increasing awareness of aesthetics, rising inclination of consumers to spend on appearance, and increasing disposable income in developing countries, such as China and India. Furthermore, the rising influence of beauty standards and surging number of accidents are fueling the market growth.

Augmentation Surgeries Are Principal Revenue Contributor

Augmentation rhinoplasty accounted for the largest revenue share, of around 19%, in 2021, in the market, and it is expected to maintain the same trend during the forecast period. This can be attributed to the rising incidence of congenital nasal defects and the strong preference for this procedure for aesthetic purposes as well as for improving the functionality of the nose, to aid in better breathing. Moreover, it is used to increase the projection of the nasal dorsum on the profile view, and a large number of materials are available in the market to augment the nose, such as alloplasts, allogenous materials, and autologous implants, which provide ease to surgeons while conducting the surgery.

Furthermore, revision nose surgeries hold a significant revenue share in the market. Due to the rising rate of failure of rhinoplasties, patients are undergoing a secondary surgery in order to correct the deformities caused by the primary surgery.

In addition, reduction rhinoplasty procedures generate the second-highest revenue in the market, and this category will advance with a substantial rate during the forecast period. This will be owing to the growing need to repair the deformities caused by an injury, rectify a birth abnormality, or enhance certain breathing issues by reducing the shape and size of the entire nose or a particular area of the nose.

Technological Advancements Are Biggest Trends in Market

With the growing need for such procedures, technological advancements in the methodology and the materials and devices used during them have become a major trend. The increasing usage of 3D imaging, which improves the preoperative assessment for rhinoplasty; and surgical intraoperative navigation, as well as new ultrasonic equipment, is propelling the nose reconstruction market forward. Ultrasonic nose reconstruction utilizes sophisticated instruments to restructure nasal bones, to provide a more-precise shape, thus offering several opportunities in the market.

Open Rhinoplasty Prime Revenue Generator

Open rhinoplasty contributes the higher revenue to the market, and it is expected to continue the trend during 2021–2022, advancing with a CAGR of over 7%. This will be due to the increasing incidence of nose reshapingand thegrowing preference of surgeons for this procedure as it offers high visibility and access during extensive and complex nasal surgeries.

Similarly, the volume of closed rhinoplasty will witness substantial growth during the forecast period. A large number of patients prefer the procedure in cases of minor modifications, which, along with the surge in the acceptance of nose reconstruction equipment and the availability of numerous types of products, fuels the rhinoplasty market growth in this category.

Liquid Rhinoplasty Gaining Traction in Market

Nose jobs are performed under anesthesia, which is why people often prefer liquid rhinoplasty to avoid anesthetization and the long surgery duration. This non-surgical procedure can be completed in 15 to 20 minutes at cosmetic clinics. During the procedure, fillers are injected into the bridge, tip, or other areas of the nose, which provide a modest but visible enhancement. These filler procedures can provide instant improvements and last 6 to 12 months. Furthermore, the treatment is increasing in popularity due to its convenience and reversible method.

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APAC: Fastest-Growing Region

APAC will advance at the highest CAGR, of over 7%, during the forecast period. This high growth rate can be attributed to the increasing disposable income in emerging economies, booming medical tourism activities due to the lower costs of treatments, and developing healthcare infrastructure. Moreover, the growing number of road accidents, surging incidence of congenital nasal deformities, and rising healthcare expenditure will drive the market size.

• Japan generates the principal revenue in the regional market due to the usage of cutting-edge technology, availability of highly skilled cosmetic surgeons, and presence of advanced tool manufacturers in the country.
• According to the International Society of Aesthetic Plastic Surgery, around 15,000 rhinoplasty procedures were conducted across the country in 2020.

North America accounted for the largest revenue share, of around 25%, in the market in 2021, and it is expected to continue its dominance during 2021–2030. This can be ascribed to the presence of a highly developed healthcare infrastructure and easy accessibility of skilled and board-certified cosmetic surgeons in the region. Furthermore,

• The U.S. contributes the majority of the revenue to the regional market, owing to the large number of rhinoplasty implant manufacturers and the high success rate of these procedures. Additionally, the increasing number of minimally invasive surgeries and the rising number of product launches are contributing to the market expansion.

LATAM also holds a significant revenue share in the global rhinoplasty market owing to its increasing medical tourism activities, cost-effective procedures, and rising number of non-invasive surgeries. Additionally,

• The General Health Law and the increasing influence of the Mexican Association of Plastic Surgeons have encouraged younger patients to get cosmetic procedures regardless of the financial expense, thus propelling the regional market.

Growing Interest in Aesthetics Will Boost Demand for Rhinoplasty

One of the primary aspects boosting the market growth is the growing beauty consciousness among teenagers and adults worldwide. The rise of multiculturalism in developing nations has modified some aesthetic conventions, thus resulting in an increase in demand for surgical and filler nose jobs. In addition, the admission of these treatments by celebrities has a tremendous impact on beauty awareness. The popularity of these aesthetic treatments, both surgical and non-invasive, is rising dramatically. As the present notion of perfect appearance is becoming more unattainable, women seek cosmetic procedures, which boosts the market demand.

Moreover, due to the concerns over appearance, medical aesthetics has become a subject of great interest to people. There is also social pressure to maintain a good facial and physical appearance, which is why 25–65-year-old people opt for various cosmetic procedures. Even the cosmetics industry is focused on a youthful appearance. Thus, the desire to have beautiful skin and good facial features is important in the age group of 25 to 65. Additionally, the culture today in major countries is heavily influenced by reality TV shows and social media platforms, which are raising the awareness about cosmetic procedures. Social media platforms, such as Facebook, Instagram, Twitter, and Snapchat, allow users to share and upload pictures, which is leading to the growing consciousness on appearance and boosting the demand for rhinoplasty procedures.

Key Players in Rhinoplasty Market Are:

• Stryker Corporation
• Grover Aesthetics
• Implantech Associates Inc.
• Sunset Cosmetic Surgery
• Guangzhou Wanhe Plastic Material Co. Ltd.
• Surgiform Technologies Ltd.

Market Size Breakdown by Segment

The study offers a comprehensive market segmentation analysis along with market estimation for the period 2017-2030.

Based on Treatment

• Augmentation
• Reduction
• Post-traumatic
• Reconstructive
• Revision
• Filler

Based on Technique

• Open Rhinoplasty
• Closed Rhinoplasty

Geographical Analysis

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico
• Middle East and Africa
  • Saudi Arabia
  • South Africa