Professional Hygiene Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024-2030)

Professional Hygiene Market Size

Professional Hygiene Market Trends & Drivers

Rising Consumer Interest in Using Sustainable and User-friendly Products Drives Market

In the last few years, the use of liquid handwash and sanitizers has grown widely due to the rising focus on protection from viruses and other foreign particles. At many workplaces and public spaces, it has become mandatory to use sanitizers to restrict the onset of any infection. However, due to the irrational use of such products, people experience skin problems, such as dryness and irritation, which are often symptoms of contact dermatitis. This condition is mostly observed in people who regularly use handwashes and sanitizers, such as in hospitals and commercial kitchens.

Therefore, due to the rising concerns of the public for health, companies are launching products that are more natural and contain less-harmful chemicals. As a result, sustainable tissues, napkins, and other toiletries formulated with organic and natural material are becoming increasingly common. Additionally, organic sanitizers and soaps are gaining popularity among consumers over chemical- and alcohol-based hand sanitizers, as the former are skin-safe and eco-friendly.

Rising Prevalence of Infections in Institutional Settings Drives Market

At healthcare settings, industrial spaces, offices, and labs, microbial contamination is usual and responsible for the direct transmission of pathogens to people. Specifically, exposed surfaces and corners are rich breeding grounds for microbes.

Moreover, due to the ability of microorganisms to persist and survive for long periods on surfaces, the usage of hygiene maintenance products is necessary, as is the regular disinfection of areas prone to microbial colonization.

The situation at healthcare settings is even direr, as bacterial spores and viruses are easily transmitted from infected patients or even the staff and visitors to surfaces and vice versa. This is because areas adjacent to patients are frequently touched and, thus, must be sanitized on a regular basis. For instance, 1 in every 31 in-patients gets at least one HAI in the U.S. every day, including urinary tract infections, bloodstream infections, and pneumonia.

Professional Hygiene Market Analysis

Hospitality Category Is Expected To Hold Largest Share

Due to the rise in population, shift of people from rural to urban areas, and increase in tourism activities, the demand for hygiene maintenance products is growing in the hospitality sector, which held around 40% share in the global market in 2022.

The category includes hotels, motels, food service providers, spas, beauty salons, and other spaces where guests’ accommodation and other personal requirements are catered to. One of the basic things that visitors expect at these places is proper sanitization and hygiene.

Thus, the fast-growing hospitality sector with the increasing tourism activities and inauguration of new resorts and luxurious hotels drives the market. For instance, the estimated number of international arrivals in the U.S. was more than 22 million in 2021, which was 15% more than the number in 2020. Around 42% of these tourists came from countries other than Canada and Mexico. Similarly, in Europe, the total number of tourists who took accommodation in 2022 was close to the number before the pandemic, i.e., more than 2.7 billion in 2022, compared with around 2.8 billion in 2019.

Moreover, since the pandemic, there has been a vast increase in people’s focus on health and hygiene. Due to this, the hospitality sector has grown its standards of hygiene, by providing sanitizers and tissues and regularly disinfecting the spaces. Additionally, there are now certain strict regulations for staff members in the hotel industry to practice good hygiene, which include sanitizing hands and using face masks, gloves, and clean and disinfected clothes.

Sales from Offline Mode Hold Major Share of Global Revenue

Owing to the availability of a wide variety of products of various brands with big discounts and offers at supermarkets and hypermarkets, the offline mode held 84% share of the professional hygiene products sales revenue in 2022. Moreover, in brick-and-mortar stores, the customer can physically view the product, as well as ask for assistance from actual humans, rather than talking to a virtual agent (chatbot). Additionally, the desire to see, touch, and feel items ranks the highest among the reasons consumers want to shop in-store over online. In case of hygiene products, the quality matters, and therefore, consumers mostly prefer to completely review the article in consideration of its cost, before they buy it.

Online retail stores, such as eBay, Amazon, and Alibaba, provide an online repository of such articles as well as vendors, and enable purchases to be made directly. Thus, the online mode is expected to witness the faster growth during the forecast period, majorly due to the increasing penetration of the internet, which has been boosting e-commerce sales across the world.

Tissues and Napkins Are Most-Used Products for Maintaining Hygiene

The primary driver for the growth of the tissues and napkins category is the increasing awareness of hand hygiene in workplaces and rising prevalence of healthcare-associated infections (HAIs). At hospitals, hotels, and offices, tissue and napkins are the most-frequently used products for the purpose for hand drying; therefore, they held a more than 81% share of the global revenue in 2022.

Furthermore, the advancements in the technology of manufacturing tissues, emergence of organic tissue paper and advanced ways of dispensing, rising disposable incomes, and government initiatives to support public health are propelling the market growth.

The usage of tissues in washrooms due to necessity, general Westernization of the washroom culture, increasing awareness of hygiene and cleanliness, and rising standard of living have increased the demand for more-premium sanitary products, for added convenience.

Market Breakdown

This report offers deep insights into the professional hygiene industry, with size estimation for 2019 to 2030, the major drivers, restraints, trends and opportunities, and competitor analysis.

Based on Product

• Tissues and Napkins
• Wiping and Cleaning
• Soaps and Sanitizers

Based on Application

• Hospitality
• Commercial
• Public Interest
• Healthcare
• Industrial
• Education

Based on Distribution Channel

• Offline
• Online

Geographical Analysis

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
• Asia-Pacific
  • Japan
  • China
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • U.A.E.

Top Professional Hygiene Companies