This Report Provides In-Depth Analysis of the Orthodontic Supplies Market Report Prepared by P&S Intelligence, Segmented by Product (Fixed Braces, Removable Braces, Adhesives, Accessories), Patient (Adults, Children and Teenagers), End User (Dental Clinics, Hospitals), and Geographical Outlook for the Period of 2019 to 2032
Explore the market potential with our data-driven report
Orthodontic Supplies Market Future Prospects
The orthodontic supplies market size stood at USD 7.4 billion in 2024, and it is expected to grow at a CAGR of 8.1% during 2025–2032, to reach USD 13.6 billion by 2032.
Orthodontic supplies are the consumables used to improve the alignment and appearance of crooked, protruding, and crowded teeth. Key dental orthopedics supplies include removable braces, fixed braces, and related adhesives.
The market is expected to grow as a result of the increase in the global prevalence of malocclusion and a rise in the focus on cost-effective treatments. Along with these factors, the government measures to raise the public awareness of orthodonture treatments and the expansion of the demand for high-tech supplies are set to drive the revenue for suppliers over the forecast period.
The use of dental supplies is to treat crooked teeth which is currently very popular. In addition to being crucial for orthodontic health, these treatments also enhance a person's overall look, which is why the demand for items such as braces and aligners is rising rapidly.
Moreover, the increasing awareness about malocclusion and advanced diagnostic tools that aid in the early detection of dental problems have increased the patient acceptance of treatments. In addition, the gradual shift toward preventative oral care, increasing concern for equipment hygiene, and favorable health reimbursement policies for the treatment of malocclusion are predicted to fuel the industry advance during the forecast period.
Orthodontic Supplies Market Trends and Growth Drivers
Rising Adoption of Cosmetic Orthopedics Is Major Trend
Cosmetic orthodontics is a procedure where the treatment is done to improve the appearance of a person’s gums, teeth, and bite.
The primary focus of the treatment is to alter the color, shape, and alignment of the teeth.
With the growing inclination towards appearance, cosmetic orthodontics has become a preferable treatment option in the global orthodontic supplies market.
Many technological advancements have been made in the orthodontics supplies products to give an appealing look to the patient during the treatment as well.
Some of these advancements include transparent brackets for professional look, colored brackets for children, and lingual brackets. These technological advancements make a person’s appearance better, both during and after the treatment.
According to the American Academy of Cosmetic Dentistry (AACD), 86% of the patients seek cosmetic orthodontics treatment to improve physical attractiveness and increased self-esteem.
Increasing Prevalence of Oral Diseases
More than anything, the demand for orthodontic supplies, such as braces and aligners, is on the surge due to the increasing prevalence of oral diseases.
Some of the most-common dental conditions are dental cavities, periodontal diseases, oral cancer, and malocclusions.
According to the WHO, the majority of the oral disease cases are periodontal diseases, tooth decay, oro-dental trauma, oral cancers, and cleft lips and palates.
Around 60% to 90% of the school children and nearly 100% of adults suffer from dental cavities.
It has also been observed that, around 15% to 20% of adults aged between 35 to 44 years, suffer from severe periodontal (gum) disease.
Malocclusion occurs in around 50% of the global population, and the average prevalence of malocclusion in the 10 to 12 years age group is reported to be around 30%–35%, globally.
Further, according to the Global Burden of Disease Study, 3.5 billion people worldwide suffer from oral diseases.
Worldwide, 2 billion people have caries of the permanent teeth, while caries of the primary teeth affect 520 million children.
In most low- and middle-income countries, oral disease incidence is increasing with the growing urbanization rate and changing living conditions.
This is primarily due to the inadequate exposure to fluoride (in the water supply and toothpaste), availability and affordability of food with a high sugar content, and poor access to oral healthcare services.
The marketing of food and beverages high in sugar, as well as the consumption of tobacco and alcohol, leads to oral health conditions.
Moreover, as per the WHO’s stats, orofacial clefts are the most-common craniofacial birth defect, with a global prevalence of 1 in 1,000–1,500 births, with a wide variation in different populations.
Genetic predisposition is a major cause; however, poor maternal nutrition, tobacco and alcohol consumption during pregnancy, and obesity also play a role.
Orthodontic Supplies Market Analysis
Insights by Product
The fixed braces category held the largest share in 2024, of 45%. This is attributed to their effectiveness in treating complex dental issues, such as problems with biting, as well as severely misaligned or crooked teeth. Additionally, since these products are suitable for both children and adults, they witness high sales. Further, advanced fixed braces offer higher comfort, less invasion, and better aesthetics. Another reason for their popularity is their long-term results, as they apply continuous pressure on the teeth for extended durations.
The removable braces category will witness the fastest growth during the forecast period. The biggest reason for this is that these products, especially clear aligners, are less noticeable, which makes teenagers less reluctant to wear them for fear of looking unattractive. Further, people can remove them when drinking, eating, brushing teeth, and flossing; going to a formal meeting or social gathering, or simply taking a photo to post on social media, which enhances convenience. The absence of brackets and wires makes them more comfortable since there is nothing to irritate the mouth from the inside. Additionally, they need to be adjusted less frequently, which reduces the number of dentist visits, thus saving money for patients.
These products are covered:
Fixed Braces (Largest Category)
Brackets
By type
Conventional brackets
Self-ligating brackets
Lingual brackets
By material
Metal/traditional brackets
Ceramic/aesthetic brackets
Archwires
Beta titanium archwires
Nickel titanium archwires
Stainless steel archwires
Anchorage appliances
Bands and buccal tubes
Miniscrews
Ligatures
Elastomeric ligatures
Wire ligatures
Springs
Removable Braces (Fastest-Growing Category)
Adhesives
Accessories
Insights by Patient
The children & teenagers category held the dominating share in 2024. It has been observed that orthodontic treatments are more effective and successful in childhood or teenage. Treatment at early age also prevents the development of serious problems, thereby leading to the larger adoption of orthodontic supplies at this age. Some studies claim that up to 80% of the children up to 3 years of age have malocclusion.
Adults are the faster-growing bifurcation, with a CAGR of 9%, due to the increasing investment for the development of aesthetic braces and increasing awareness about orthodontic treatment.
These patients are covered:
Adults (Faster-Growing Category)
Children and Teenagers (Larger Category)
Insights by End User
Dental clinics are the larger category, with 55% share in 2024, and they will also witness the faster growth. Because of the relatively less severe nature of dental problems and the simplicity of the procedures, most patients choose to visit independent dental clinics. These places also offer cost-effective treatments over full-fledged hospitals, which makes them highly popular. Moreover, because dental clinics are smaller, they are readily found in neighborhood markets, unlike hospitals, which can only be built where large space is available. Apart from diagnosing and treating oral cancer or performing the complicated maxillofacial procedures, almost all other dental procedures can be had at independent clinics.
These end users are covered:
Dental Clinics (Largest and Fastest-Growing Category)
Hospitals
Others
Drive strategic growth with comprehensive market analysis
Orthodontic Supplies Market Geographical Outlook
The demand for such supplies is the highest in North America, which held 45% share in 2024, because of the rising incidence of dental issues. Moreover, the increasing presence of the significant players in the market and the rising awareness of the available treatments are expected to play a vital part in driving the growth of the North American orthodontic supplies industry.
The market is also driven by the increasing aging population, rising demand for cosmetic dentistry, and high prevalence of dental disorders. Increasing life expectancy and fall in birth rates are the major reasons for increase in the aging population. The elderly population requires extensive care, since they are prone to illnesses. The aging population tends to develop weak teeth, and various dental conditions which require treatments and implants using orthodontic supplies.
The U.S. dominates the North American market due to the increasing disposable income, growing number of people preferring aesthetic orthodontic treatments, and improving dental care system. According to the United States Census Bureau, the population of people aged 65 years and above in the country is estimated to nearly double over three decades. Further, up to 70% American children may need braces before they become adults.
APAC is the fastest-growing market, with 9% CAGR. This is mainly due to large patient population with various dental disorders, increasing disposable income, aging population, growing efforts to increase awareness about advanced orthodontic treatments, and growing focus of global orthodontic/dental supplies companies on emerging APAC countries.
According to the Asian Development Bank, the population people aged 60 and above in APAC will rise by three times during 2010–2050, reaching 1.2 billion. The WHO estimates 28% of the Chinese population to be in the age group of 60 and above by 2040. Similarly, India will have 347 million people falling in this age group by 2050, compared to 153 million in 2023. Moreover, 37.5% of the Japanese and 39.4% of the South Korean population could be in the age group of 65 and above by 2050.
The demand for orthodontic supplies is also increasing due to rising disposable income. The increase in GDP per capita income and high disposable income has led to high spending power of the Asian population on the orthodontics supplies which further drives the growth of the global market.
A large number of people in Asia-Pacific suffer from various dental disorders, such as edentulous, malocclusion and jaw disorders. These disorders are highly prevalent in the adult and elderly population, thereby driving the growth of the orthodontic supplies market.
Brazil (Largest and Fastest-Growing Country Market)
Mexico
Rest of LATAM
Middle East and Africa
Saudi Arabia (Largest Country Market)
South Africa
U.A.E. (Fastest-Growing Country Market)
Rest of MEA
Orthodontic Supplies Market Share
The market is fragmented as orthodontic supplies are less complicated and subject to weaker regulations for safety and effectiveness than other kinds of medical devices.
This allows even regional and small companies to generate a significant revenue from their sales, which is more prevalent in developing countries.
Additionally, the huge variety of orthodontic supplies available enables diverse players to operate in the market.
Further, many companies are trying to target more customers with products that offer higher levels of comfort, are less visible, and cause reduced pain and invasion during the procedure.
Major Companies in Orthodontic Supplies Market:
3M Company
Envista Holdings Corporation
Henry Schein Inc.
Dentsply Sirona Inc.
Align Technology Inc.
American Orthodontics
Rocky Mountain Orthodontics
G&H Orthodontics
DENTAURUM GmbH & Co. KG
TP Orthodontics Inc.
Institut Straumann AG
DB Orthodontics Limited
Orthodontic Supplies Market News
In December 2024, Dentalkart, an e-commerce portal for dental supplies, raised funding worth INR 85 crore from Malabar Investment, Whiteoak, and other investors.
In December 2024, Pearl, a developer of dental AI solutions; and Plandent Division, an online sales portal for dental supplies, entered into a partnership to provide the former’s Second Opinion tool in Germany and Nordic countries.
In October 2024, Henry Schein Inc. launched Henry Schein Marketplace, its online portal, which offers more than 8,000 kinds of non-clinical dental supplies.
In August 2024, Darby Dental Supply partnered with UptimeHealth to launch the Darby Dispatch suite of dental practice management solutions. The software allows dentists to procure dentistry software and book equipment repair services.
Frequently Asked Questions About This Report
What are the drivers for the orthodontic supplies market?+
The market for orthodontic supplies is driven by the rising incidence of oral diseases, itself owing to the increasing consumption of sugary foods.
Which product has the biggest orthodontic supplies industry share?+
The orthodontic supplies industry is dominated by fixed braces.
What is the orthodontic supplies market projected size?+
The market for orthodontic supplies will value USD 13.6 billion in 2032.
How is the competition in the orthodontic supplies industry aligned?+
The orthodontic supplies industry is fragmented.
What is the regional scenario of the orthodontic supplies market?+
North America is the largest market for orthodontic supplies, and APAC the fastest growing.
Want a report tailored exactly to your business need?
Leading companies across industries trust us to deliver data-driven insights and innovative solutions for their most critical decisions. From data-driven strategies to actionable insights, we empower the decision-makers who shape industries and define the future. From Fortune 500 companies to innovative startups, we are proud to partner with organisations that drive progress in their industries.
Client Testimonials
Working with P&S Intelligence and their team was an absolute pleasure – their awareness of timelines and commitment to value greatly contributed to our project's success. Eagerly anticipating future collaborations.
McKinsey & Company
India
Unmatched Standards
Our insights into the minutest levels of the markets, including the latest trends and competitive landscape, give you all the answers you need to take your business to new heights
Complete Data Security
We take a cautious approach to protecting your personal and confidential information. Trust is the strongest bond that connects us and our clients, and trust we build by complying with all international and domestic data protection and privacy laws