Europe Mattress Market Revenue Analysis by Product (Innerspring, Memory Foam, Latex), Size (Single, Double, Queen, King), Distribution Channel (Specialty Stores, Furniture Stores, Direct, Online), End Use (Residential, Commercial) – Latest Trends and Growth Potential Through 2030

Europe Mattress Market Report Coverage

The U.K. Market To Witness Fastest Growth in Coming Years

Geographically, France generated the largest revenue in the European mattress market in 2021, owing to the high demand for mattresses in the medical and hotel industries in the country. Consumers are prioritizing sleep as a crucial factor contributing to high-energy levels, happiness, and productivity. Further, product innovations, such as multifunctional beds with height adjustment feature and electronic connectivity, drive the need for mattresses, especially in hospitals.

Moreover, the mattress market in the U.K. is expected to register the fastest growth during the forecast period, due to the increasing income level and the surging infrastructural development, in terms of the increased number of residential units and hotels in the country. Furthermore, construction activities in both residential and institutional areas are inflating in the U.K., coupled with growing awareness regarding mattress types and brands, and growth in e-commerce and online retail sectors are projected to expand the mattress industry in the country in the long run.

Increasing Demand for Personalized Mattresses Is a Key Market Trend

The consumer preference for customized mattresses is one of the major trends being observed in the market. For instance, Tempur Sealy International Inc. started to offer the customization option to customers, where they can customize the thickness, firmness, and size of the mattress according to their preference. As the physical dynamics of every customer, such as height and weight, are different, customization offers better support during sleep for different body types. In addition, with most mattresses available in standard sizes, they do not always fit perfectly in customized bed frames; hence, in such cases, a customized mattress is preferred.

Increasing Disposable Income and Favorable Government Policies Regarding Real Estate Development and Surging Urbanization Rate Are Driving the Market Growth

The disposable income of households grew in the European Union (EU) in total by 14% between 2000 and 2009. Following the financial crisis, it decreased by around 3% from 2009 to 2013 and then rose by 11% between 2013 and 2019. In 2020, the growth rate was 0.6%, following the impact of the COVID-19 pandemic. Thus, the rising disposable income has a positive influence on the demand for mattresses, as they are one of the basic necessities for humans. Further, several governments have considered homeownership as an important policy goal and have, consequently, incentivized it by creating mortgage interest payments (a deductible expense for the purpose of income tax). For instance, the affordable homeownership scheme of the U.K. government is driving the homeownership rate, which, in turn, drives the market growth.

Migration is a major reason for the rising population in urban areas, which is driving the real estate industry. In Europe, urbanization is an ongoing phenomenon, both in terms of urban land expansion and increasing population share. According to the World Bank, the urban population’s growth rate of the EU was 0.4% in 2020. Further, as per the European Commission, the region’s level of urbanization is projected to inflate to around 83.7% in 2050, while the total population of European functional urban areas (FUAs) is expected to increase on average by 4% by 2050. Therefore, this is also expected to drive the demand and production of mattresses across the region.

Market Players Involved in Product Launches and Partnerships to Gain Competitive Edge

The European mattress industry is highly fragmented, due to the presence of several key players. In recent years, the market players have been involved in product launches and partnerships in order to attain a significant position. For instance:

• In April 2021, Spring Air International announced the launch of its four-model breathe collection of mattresses. This four-model collection of mattresses provides protection from bacteria and viruses for a healthier sleep.
• In March 2020, Soft-Tex International Inc., a bedding and home product company specialized in foam and fiber, announced its exclusive partnership agreement with Serta Simmons Bedding (SSB) LLC to offer technology to SSB mattresses. This multi-faceted partnership would support SSB’s R&D teams, and launch next-generation mattress products. Moreover, Soft-Tex would leverage its intellectual property to provide SSB access to new products developed utilizing over 100 unique Soft-Tex patents specific to the mattress category.

Key Players in Europe Mattress Market Are:

• Spring Air International
• Kingsdown Inc.
• King Koil Licensing Company Inc.
• Tempur Sealy International Inc.
• Emma Sleep GmbH
• Relyon Beds Limited
• Royal Auping bv
• Leggett & Platt Incorporated
• Pikolin S.L.
• Vita (Holdings) Limited

Market Size Breakdown by Segment

The European mattress market report offers comprehensive market segmentation analysis along with market estimation for the period 2017–2030.

Based on Product

• Innerspring
• Memory Foam
• Latex

Based on Size

• Single
• Double
• Queen
• King

Based on Distribution Channel

• Specialty Stores
• Furniture Stores
• Direct
• Online

Based on End Use

• Residential
• Commercial
  • Hotel
  • Hospital

Geographical Analysis

• Germany
• France
• Italy
• U.K.
• Spain
• Russia
• Netherlands
• Poland
• Belgium
• Denmark