Published: October 2021 | Report Code: IM12259 | Available Format: PDF | Pages: 197
The European MVNO market generated $27,748.1 million revenue in 2020, and it is expected to grow at a CAGR of 5.8% during 2020–2030. This growth can be attributed to the increase in adoption of segment-targeted pricing and innovative distribution strategies, rapid deployment of cloud-based solutions, rising need for triple-play services in developing countries, and surge in mobile device penetration and demand for low-cost mobile services.
During the COVID-19 pandemic, there was a negative impact on the market for MVNO in Europe, owing to the lockdown implemented in every country of the European region. The industry witnessed a dip in the growth rate from 2019 to 2020, but the market is likely to recover from 2020 to 2021.
Some of the European countries (Germany, Italy, France, and the U.K.) were already witnessing slow economic growth, as this pandemic has weakened their manufacturing capabilities of this market. On the other hand, the government of several countries are focusing on the deployment of 5G network as a result of the remote working policies in place and continual connectivity demands of customers. This may even lead to the growing sales of MVNO services in the region.
The discount category held the largest revenue share in 2020 in the European MVNO market, based on service type. This is majorly attributed to the decreasing costs of telecom services, coupled with the increasing competition in the market, which leads to the rising demand for low-cost services.
The full MVNO category is expected to witness the fastest growth in the market for MVNO in Europe during the forecast period, based on business model. This will primarily be due to the rising adoption of MVNO solutions by retailers, financial institutions, and postal service providers.
The postpaid category dominated the European MVNO market, in 2020, based on category. This will primarily be due to the benefits of the postpaid plans, including consumers do not need to pay anything upfront; they get a monthly bill as per the usage of the services, and provides special bonuses and services.
The enterprise category is expected to be the faster growing category in the market for MVNO in Europe, during the forecast period, based on subscriber. This is majorly due to the growing investments by commercial businesses of different sizes to improve their services through better connectivity.
Germany is expected to generate the largest share in the European MVNO market in the coming years, based on country. This can be ascribed to the presence of a large number of unique mobile subscribers, whose numbers were over 162 million in 2020. In addition, the presence of a large number of MVNOs (140 currently) supports the growth of the market in the country.
The adoption of self-service portals is being observed in the market for MVNO in Europe. The major reason for this is that they give customers more power and control over their mobile data. An efficient self-service portal provides customers with flexible, convenient, and faster services. Additionally, they help MVNOs in reducing administrative burden, along with saving cost and time. At the same time, customers can track and understand their mobile usage. Hence, self-service portals are trending because they help improve productivity and profitability of the market players.
The rising focus of MVNOs on segment-targeted and innovative distribution strategies is driving the European MVNO market. The MVNOs cater to various customer needs through the optimum utilization of the existing telecom infrastructure of mobile network operators (MNOs). The success of MVNOs depends largely on unique brand positioning and value proposition to attract target customers, such as specific ethnic groups, migrant workers, and tourists. The growth of the market also depends on the limitations of MNOs in service marketing and distribution in a particular geography and niche segments.
Triple-play services are bundle packs offered by MVNOs, which include broadband internet access, television, and latency-sensitive telephone services. It is likely that in a few years, triple-pay services will be delivered throughout the world via the internet. Major software companies are developing applications for offering such services in developing countries. Thus, this factor is driving the growth of the market for MVNO in Europe
|Base Year (2020) Market Size||$27,748.1 Million|
|Market Size Forecast in 2030||$48,762.8 Million|
|Forecast Period CAGR||5.8%|
|Report Coverage||Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Country Breakdown; Impact of COVID-19; Companies’ Strategic Developments; Company Profiling|
|Market Size by Segments||By Service Type; By Category; By Business Model; By Subscriber; By Country|
|Market Size of Geographies||Germany; U.K.; France, Russia; Italy; Spain; Netherlands; Belgium; Norway; Denmark; Czech Republic|
|Secondary Sources and References (Partial List)||Cellular Telecommunications Industry Association; Commonwealth Telecommunications Organization; European Statistics for telecommunication; Federal Communications Commission; Foundation for Rural Service; German Broadband Association; Global Mobile Suppliers Association; GSM Association; International Communication Association; International Institute of Communications|
The European MVNO market is fragmented in nature with the presence of several key players. Some of the major players in the market include AT&T Inc., Verizon Communications Inc., T-Mobile US Inc., Lycamobile Group, CITIC Telecom International Holdings Limited, Red Pocket Inc., Truphone Limited, Consumer Cellular Inc., BT Group plc, Giffgaff Limited, Voiceworks BV, and ASDA Stores Limited.
In recent years, the players in the European MVNO industry have been involved in service launches in order to attain a significant position in the market. For instance:
The Europe MVNO market report offers comprehensive market segmentation analysis along with market estimation for the period 2015-2030.
Based on Service Type
Based on Category
Based on Business Model
Based on Subscriber
In 2030, the value of the European MVNO market will be $48,762.8 million.
Discount is the largest category under the service type segment of the European MVNO industry.
The major European MVNO market drivers are the increase in adoption of segment-targeted pricing and innovative distribution strategies, rapid deployment of cloud-based solutions, rise in need for triple-play services in developing countries, and surge in mobile device penetration and demand for low-cost mobile services.
Germany is the largest MVNO market in Europe.
Most European MVNO market players are adopting product and service launches strategy to sustain their business growth.
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