Europe Electric Scooters and Motorcycles Market Research Report: By Product (Scooter, Low-Powered Motorcycle, High-Powered Motorcycle), Power (<1.5 kW, 1.5–5 kW, 6–15 kW, >15 kW), Voltage (48 V, 60 V, 72 V, 100 V and Above), Cooling System (Natural Convection, Forced Air Convection, Liquid), Maximum Speed (<40 km/h, 40–80 km/h, >80 km/h), Battery Type (Sealed Lead Acid, Lithium-Ion), Battery Charging Mode (Removable, Non-Removable), Charging Time (<4 h, 4–6 h, >6 h), Battery Capacity (< 2 kWh, 2–2.5 kWh, > 2.5 kWh), Range (<50 km, 50–100 km, 101–150 km, >150 km), OEMs Analysis (Manufacturers Product Offerings and Their Specifications, Market Share Analysis of Key Players, Competitive Analysis of Key Players, Strategic Developments in the Market, Company Profiling) - Industry Analysis and Demand Forecast to 2025

Europe Electric Scooters and Motorcycles Market Overview

The electric scooters and motorcycles market in Europe was valued at $284.2 million in 2019, which is expected to grow at a CAGR of 27.6% during the forecast period (2020–2025). The major factors responsible for the growth of the market are the rising traffic concerns in major European countries, coupled with the apprehensions regarding greenhouse gas emissions leading to several government initiatives and deployment of electric scooters for sharing services.

However, the current COVID-19 pandemic has negatively impacted the electric scooters and motorcycles industry. The entire automotive sector has been negatively affected by the outbreak of COVID-19. Several preventive measures, such as lockdown and reduction of working staff by up to 50%, have dented the growth of the automotive sector in the European region. Some of the worst-affected countries in Europe are Spain, France, Germany, and the U.K. For instance, in France, electric scooter and motorcycle sales are estimated to have fallen by almost 25% in 2020 compared to 2019.

Low Cost and Easy Rideability Leading to Increasing Adoption of Scooters

Based on product, the scooter category is expected to dominate the electric scooters and motorcycles market in Europe during the forecast period. These electric vehicles (EV) are lightweight, practical, easy to ride, and faster than cars in some cases, such as in dense traffic. Moreover, the cost of electric scooters is lower than that of electric cars and motorcycles.

1.5–5 kW Power Category Dominated Market during Historical Period

Based on power, the electric scooters and motorcycles having motor power of 1.5–5 kW dominated the European market during the historical period. Also, this category is anticipated to hold the largest volume share during the forecast period.

Highest Growth Rate of 72 V Category To Be because of These Batteries’ High-Speed Advantage

The 72 V battery category, based on voltage, is expected to witness the highest growth rate in the coming years. This will primarily be due to the fact that the consumer inclination toward 72-V batteries is increasing with the rising preference for high-speed vehicles.

Natural Convection Is Expected To Hold Largest Market Share, Being a Better Heat Transfer Method

Among all the cooling systems, electric scooters and motorcycles with natural convection cooling systems is expected to hold the largest share during the forecast period.

Rising Consumer Inclination toward >80 Km/H Electric Two-Wheelers To Lead to Their Fastest-Growing Sales

The >80 km/h category, under the maximum speed segment, is expected to witness the highest growth rate in the electric scooters and motorcycles industry during the forecast period, owing to the growing inclination for high-speed vehicles in several regional countries in order to reduce the travel time during office hours.

Increasing Demand for High-Power Two-Wheelers Drove Integration of Lithium-Ion (Li-Ion) Batteries

The European electric scooters and motorcycles market is divided into sealed lead–acid and Li-ion, based on battery. Of these, Li-ion batteries dominated the market during the historical period (2014–2019), and this division is further expected to retain its dominance during the forecast period. This is majorly due to the rising demand for long-range, high-power two-wheelers, coupled with the plummeting prices of these batteries.

Longer Life of Removable Batteries To Result in Their Higher Growth Rate

Removable is expected to be the faster-growing category in the market during the forecast period, based on battery charging mode. This would majorly be because charging the vehicle becomes easier and quicker with a removable battery. Moreover, such batteries are cost-effective compared to the non-removable ones.

Batteries with <4-Hour Charging Time Dominated Market in 2019

Electric scooters and motorcycles with a charging time <4 hours dominated the market in 2019, in terms of both value and volume. Additionally, this category is expected to witness the fastest growth, in terms of value, in the European electric scooters and motorcycles market during the forecast period. This is attributed to the growing demand for vehicles with a shorter charging time.

<2 kWh Category Dominates Market, and 2–2.5 kWh Category Will Witness Fastest Growth

Electric scooters and motorcycles with a battery capacity <2 kilowatt-hours (kWh) dominated the European market in 2019. However, during the forecast period, the market for electric scooters and motorcycles with a battery capacity of 2–2.5 kWh is expected to witness the fastest growth, in terms of volume.

50–100 km Range Category Dominated Market

The 50–100 km category dominated the European market in 2019, and it is expected to maintain the trend till 2025. The increasing demand for vehicles with a longer driving range promotes the growth of this category.

Spain Is Expected To Register Highest CAGR due to Government Initiatives

France contributed the highest revenue to the European electric scooters and motorcycles market during the historical period. This is mainly attributed to the rising demand for electric vehicles in the region in order to reduce the emission of harmful gases. Moreover, Spain is expected to witness the highest growth rate in the market during the forecast period, in terms of value. This would be due to the rising demand for electric vehicles, which is drawing electric two-wheeler manufacturers and mobility companies to set up production facilities and enter the scooter sharing business in the country, respectively. Additionally, government initiatives to facilitate the shift of consumers away from conventional two-wheelers to electric variants are contributing to the growth of the electric scooters and motorcycles market in Spain.

 

Rise in Sales of Electric-Two Wheelers through Online Medium Is Key Market Trend

The growth of e-commerce platforms is positively impacting the electric scooters and motorcycles market in Europe. It is more convenient for buyers and sellers to perform transactions through the online mode. Moreover, online platforms help manufacturers enhance their customer reach and allow customers to gain access to a wide range of brands. For instance, Yadea sells its electric scooter models YD1200D-01 and YD-EM05 through websites named en.makepolo.com and sklep.auto-kowalczyk.pl., which additionally help customers see and compare the technical details of the vehicles.

 

Deployment of Electric Scooter for Sharing Services Boding Well for Market

Today, around 50 scooter sharing service providers operate in more than 50 European cities. In terms of fleet size, France, followed by Italy, dominates the regional shared electric two-wheeler sector. France had about 2,560 electric scooters in sharing fleets in 2019, which was an around 132% increase from 2018. Similarly, Italy had around 1,225 scooters operating on the sharing model in 2019, an increase of nearly 908 units from the preceding year. Thus, the increasing number of electric scooters deployed in sharing services is playing a pivotal role in the growth of the European electric scooters and motorcycles market.

Rising Concerns Regarding Greenhouse Emissions Propelling Electric Two-Wheeler Sales

Environmental degradation by greenhouse gas emissions has become a major concern for many governments across the globe, which has resulted in various initiatives in order to reduce these emissions. For instance, in Europe, about 1,095 million tons of carbon dioxide were emitted from vehicles in 2017, which was an increase from the 1,080 million tons recorded in 2016. Thus, the increasing amount of exhaust fumes from automobiles, which includes scooters and motorcycles, is raising concerns regarding environmental degradation, in turn, impelling governments to implement stringent emission control norms and promote electric mobility.

Europe Electric Scooters and Motorcycles Market Report Coverage

Report Attribute	Details
Historical Years	2016-2019
Forecast Years	2020-2025
Base Year (2019) Market Size	$284.2 Million
Forecast Period CAGR	27.6%
Report Coverage	Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Country Breakdown, Competitive Analysis, Companies’ Strategic Developments, Impact of COVID-19, Company Profiling, Value Chain Analysis, Market Share Analysis
Market Size by Segments	Product, Power, Voltage, Cooling System, Maximum Speed, Battery Type, Battery Charging Mode, Charging Time, Battery Capacity, Range, Country
Market Size of Geographies	Italy, France, Belgium, Germany, U.K., Austria, Spain, Switzerland, Netherlands, Rest of Europe
Secondary Sources and References (Partial List)	Belgian Federation of the Car and Two-Wheeler Industries (FEBIAC), Kraftfahrt-Bundesamt, European Association of Motorcycle Manufacturers (ACEM), European Cyclists' Federation, FEBIAC a.s.b.l.

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Market Players Are Engaging in Product Launches to Gain Competitive Edge

The European electric scooters and motorcycles market is consolidated in nature. Some of the major players in the market are GOVECS AG, Niu Technologies, Askoll EVA SpA, and Gogoro Inc.

In recent years, players in the electric scooters and motorcycles market of Europe have actively involved themselves in product launches to stay ahead in the competition.

• In February 2020, Zero Motorcycles Inc. launched a new electric motorcycle, called Fully Faired SR/S. The vehicle offers 140 ft-lbs of torque and 110 horsepower (hp). In addition, it comprises a ZF 75-10 motor and 14.4-kWh Li-ion battery and offers a range of 323.4 km (201 miles) per charge. Moreover, it can be charged from 0 to 95% in one hour.
• In November 2019, Yadea Technology Group Co. Ltd. launched a new electric scooter model, C1S, at the EICMA show in Milan. The vehicle is equipped with a 3.0-kW side-mounted motor and 72 V 43 Ampere-hour (Ah) high capacity Li-ion battery, offers a range of 100 km per charge, and has a maximum speed of 80 km/h.

Key Players in Europe Electric Scooters and Motorcycles Industry Include:

Market Size Breakdown by Segment

The European electric scooters and motorcycles market report offers comprehensive market segmentation analysis along with market estimation for the period 2016–2025.

Based on Product

• Scooter
• Low-Powered Motorcycle
• High-Powered Motorcycle

Based on Power

• <1.5 kW
• 1.5–5 kW
• 6–15 kW
• >15 kW

Based on Voltage

• 48 V
• 60 V
• 72 V
• 100 V and Above

Based on Cooling System

• Natural Convection
• Forced Air Convection
• Liquid

Based on Maximum Speed

• <40 km/h
• 40–80 km/h
• >80 km/h

Based on Battery Type

• Sealed Lead Acid
• Lithium-Ion (Li-Ion)

Based on Battery Charging Mode

• Removable
• Non-Removable

Based on Charging Time

• <4 h
• 4–6 h
• >6 h

Based on Battery Capacity

• < 1 kWh
• 1–2.5 kWh
• > 2.5 kWh

Based on Range

• <50 km
• 50–100 km
• 101–150 km
• >150 km

Geographical Analysis

• Austria
• Belgium
• France
• Germany
• Italy
• Netherlands
• Spain
• Switzerland
• U.K.
• Rest of Europe

Based on Country

• Electric Scooter and Motorcycle Customer Analysis
  • By Age
  • By Sex
  • By Profession
  • By Usage
  • By Driving Distance
  • Customers’ Purchasing Motivation
  • Customer Behavior and Trends
  • By Country – Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Switzerland, U.K., and Rest of Europe

Based on OEMs Analysis

• Manufacturers Product Offerings and Their Specifications
• Market Share Analysis of Key Players
• Competitive Analysis of Key Players
• Strategic Developments