Published: March 2021 | Report Code: AT11655 | Available Format: PDF | Pages: 436
The electric scooters and motorcycles market in Europe was valued at $284.2 million in 2019, which is expected to grow at a CAGR of 27.6% during the forecast period (2020–2025). The major factors responsible for the growth of the market are the rising traffic concerns in major European countries, coupled with the apprehensions regarding greenhouse gas emissions leading to several government initiatives and deployment of electric scooters for sharing services.
However, the current COVID-19 pandemic has negatively impacted the electric scooters and motorcycles industry. The entire automotive sector has been negatively affected by the outbreak of COVID-19. Several preventive measures, such as lockdown and reduction of working staff by up to 50%, have dented the growth of the automotive sector in the European region. Some of the worst-affected countries in Europe are Spain, France, Germany, and the U.K. For instance, in France, electric scooter and motorcycle sales are estimated to have fallen by almost 25% in 2020 compared to 2019.
Based on product, the scooter category is expected to dominate the electric scooters and motorcycles market in Europe during the forecast period. These electric vehicles (EV) are lightweight, practical, easy to ride, and faster than cars in some cases, such as in dense traffic. Moreover, the cost of electric scooters is lower than that of electric cars and motorcycles.
Based on power, the electric scooters and motorcycles having motor power of 1.5–5 kW dominated the European market during the historical period. Also, this category is anticipated to hold the largest volume share during the forecast period.
The 72 V battery category, based on voltage, is expected to witness the highest growth rate in the coming years. This will primarily be due to the fact that the consumer inclination toward 72-V batteries is increasing with the rising preference for high-speed vehicles.
Among all the cooling systems, electric scooters and motorcycles with natural convection cooling systems is expected to hold the largest share during the forecast period.
The >80 km/h category, under the maximum speed segment, is expected to witness the highest growth rate in the electric scooters and motorcycles industry during the forecast period, owing to the growing inclination for high-speed vehicles in several regional countries in order to reduce the travel time during office hours.
The European electric scooters and motorcycles market is divided into sealed lead–acid and Li-ion, based on battery. Of these, Li-ion batteries dominated the market during the historical period (2014–2019), and this division is further expected to retain its dominance during the forecast period. This is majorly due to the rising demand for long-range, high-power two-wheelers, coupled with the plummeting prices of these batteries.
Removable is expected to be the faster-growing category in the market during the forecast period, based on battery charging mode. This would majorly be because charging the vehicle becomes easier and quicker with a removable battery. Moreover, such batteries are cost-effective compared to the non-removable ones.
Electric scooters and motorcycles with a charging time <4 hours dominated the market in 2019, in terms of both value and volume. Additionally, this category is expected to witness the fastest growth, in terms of value, in the European electric scooters and motorcycles market during the forecast period. This is attributed to the growing demand for vehicles with a shorter charging time.
Electric scooters and motorcycles with a battery capacity <2 kilowatt-hours (kWh) dominated the European market in 2019. However, during the forecast period, the market for electric scooters and motorcycles with a battery capacity of 2–2.5 kWh is expected to witness the fastest growth, in terms of volume.
The 50–100 km category dominated the European market in 2019, and it is expected to maintain the trend till 2025. The increasing demand for vehicles with a longer driving range promotes the growth of this category.
France contributed the highest revenue to the European electric scooters and motorcycles market during the historical period. This is mainly attributed to the rising demand for electric vehicles in the region in order to reduce the emission of harmful gases. Moreover, Spain is expected to witness the highest growth rate in the market during the forecast period, in terms of value. This would be due to the rising demand for electric vehicles, which is drawing electric two-wheeler manufacturers and mobility companies to set up production facilities and enter the scooter sharing business in the country, respectively. Additionally, government initiatives to facilitate the shift of consumers away from conventional two-wheelers to electric variants are contributing to the growth of the electric scooters and motorcycles market in Spain.
The growth of e-commerce platforms is positively impacting the electric scooters and motorcycles market in Europe. It is more convenient for buyers and sellers to perform transactions through the online mode. Moreover, online platforms help manufacturers enhance their customer reach and allow customers to gain access to a wide range of brands. For instance, Yadea sells its electric scooter models YD1200D-01 and YD-EM05 through websites named en.makepolo.com and sklep.auto-kowalczyk.pl., which additionally help customers see and compare the technical details of the vehicles.
Today, around 50 scooter sharing service providers operate in more than 50 European cities. In terms of fleet size, France, followed by Italy, dominates the regional shared electric two-wheeler sector. France had about 2,560 electric scooters in sharing fleets in 2019, which was an around 132% increase from 2018. Similarly, Italy had around 1,225 scooters operating on the sharing model in 2019, an increase of nearly 908 units from the preceding year. Thus, the increasing number of electric scooters deployed in sharing services is playing a pivotal role in the growth of the European electric scooters and motorcycles market.
Environmental degradation by greenhouse gas emissions has become a major concern for many governments across the globe, which has resulted in various initiatives in order to reduce these emissions. For instance, in Europe, about 1,095 million tons of carbon dioxide were emitted from vehicles in 2017, which was an increase from the 1,080 million tons recorded in 2016. Thus, the increasing amount of exhaust fumes from automobiles, which includes scooters and motorcycles, is raising concerns regarding environmental degradation, in turn, impelling governments to implement stringent emission control norms and promote electric mobility.
|Base Year (2019) Market Size||$284.2 Million|
|Forecast Period CAGR||27.6%|
|Report Coverage||Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Country Breakdown, Competitive Analysis, Companies’ Strategic Developments, Impact of COVID-19, Company Profiling, Value Chain Analysis, Market Share Analysis|
|Market Size by Segments||Product, Power, Voltage, Cooling System, Maximum Speed, Battery Type, Battery Charging Mode, Charging Time, Battery Capacity, Range, Country|
|Market Size of Geographies||Italy, France, Belgium, Germany, U.K., Austria, Spain, Switzerland, Netherlands, Rest of Europe|
|Secondary Sources and References (Partial List)||Belgian Federation of the Car and Two-Wheeler Industries (FEBIAC), Kraftfahrt-Bundesamt, European Association of Motorcycle Manufacturers (ACEM), European Cyclists' Federation, FEBIAC a.s.b.l.|
The European electric scooters and motorcycles market is consolidated in nature. Some of the major players in the market are GOVECS AG, Niu Technologies, Askoll EVA SpA, and Gogoro Inc.
In recent years, players in the electric scooters and motorcycles market of Europe have actively involved themselves in product launches to stay ahead in the competition.
The European electric scooters and motorcycles market report offers comprehensive market segmentation analysis along with market estimation for the period 2016–2025.
Based on Product
Based on Power
Based on Voltage
Based on Cooling System
Based on Maximum Speed
Based on Battery Type
Based on Battery Charging Mode
Based on Charging Time
Based on Battery Capacity
Based on Range
Based on Country
Based on OEMs Analysis
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