Energy-Based Aesthetic Devices Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2030)

Energy-Based Aesthetic Devices Market Trends and Growth Drivers

Rising Inclination toward Improved Appearance Is Major Trend

• In recent times, not only women, but men have also become conscious of their appearance, and they now have a desire to look young and healthy. These trends have been driving consumers to elect energy-based aesthetic treatments, such as IPL and cryolipolysis.
• The American Society of Plastic Surgeons (ASPS), in its Procedural Statistics of 2023, demonstrated the heightening prioritization of self-care routines by Americans. It also highlighted a 7% increase in minimally invasive procedures in contrast to 2022, with around 25.4 million performed in 2023.
• Moreover, despite having a balanced lifestyle, a gradual loss of collagen happens in the skin due to hormonal changes, causing alterations in the body fat composition and leading to unattractive rolls of localized fat, cellulite, skin laxity, and other skin complications, such as fine lines, discoloration, acne scars, large pores, broken blood vessels, and age spots.
• These issues can be treated or alleviated with the help of various energy-based aesthetic devices, which, additionally, lead to minimal skin invasion and side effects.
• Many dermatologists and cosmetologists across the globe are now combining skincare treatments with aesthetic treatments, as the use of treatments would enhance the effect of laser and IPL treatments. These factors are leading to the tremendous popularity of energy-based aesthetic devices.

Increasing Awareness of Safe Use and Advantages of Energy-Based Aesthetic Devices Drives Market

The rising awareness about the safety and benefits of energy-based aesthetic devices, particularly laser-based devices, is an essential factor propelling consumers to opt for them. Laser skin tightening is an FDA-approved method for the reduction of fine lines, wrinkles, and skin laxity. The major advantages of energy-based aesthetic devices are minimal skin invasion, quicker recovery, fewer side-effects, lesser pain and discomfort as compared to conventional, surgical treatments, and cost-effectiveness. Additionally, laser-based treatments provide immediate results, which is why the demand for energy-based aesthetic devices is increasing across the globe.

The International Society of Aesthetic Plastic Surgery (ISAPS) revealed in 2024 that 19.1 million non-surgical procedures were conducted in 2023 worldwide. Moreover, in recent years, many celebrities have openly revealed the use of facial aesthetic treatments, thus leading to an increase in awareness about these treatments and, at the same time, making them acceptable in society. Hence, with the rising social acceptance of these treatments, the non-surgical aesthetics market is likely to see immense growth in the coming years.

Moreover, globally, a large number of conferences, exhibitions, and seminars are being organized to raise awareness among students, plastic surgeons, and the general public about the advancements in treatments. Many market players are, therefore, actively taking part in these exhibitions and events to showcase and launch their offerings.

Lack of Reimbursement Policies Hampers Market Growth

• Several consumers undergo aesthetic procedures out of their own will, even when they may or may not be suffering from any medical condition.
• Energy-based aesthetic procedures are considered luxury services in many markets and are generally not covered in health insurance plans.
• Insurance providers offer separate policies for aesthetic treatments, and many of them provide reimbursement for surgical procedures, such as female breast reduction surgery. But still, most of the treatments done for aesthetic purposes are not included in insurance plans. Due to this reason, their cost has to be borne by consumers themselves.
• Thus, aesthetic treatments that have a high cost and are not covered under insurance plans are not preferred, or preferred by few wealthy consumers.
• Besides, energy-based non-surgical aesthetic treatments fall under the category of passive therapies.
• Passive therapy implies a relative lack of patient participation, with the therapist bringing about much of the movement of the patient’s body parts.
• Examples of this form of treatment include massages, chiropractic manipulations, ultrasound, laser therapy, ice packs, and hot packs.
• Many insurers do not pay for such passive therapies beyond the first 30 days following injury or non-satisfaction.
• It has been observed that delays and denials for payment or reimbursement are more common for these treatments performed beyond the initial 30-day period from the onset of the condition. All these factors are likely to hamper the growth of the market in the coming years.

Energy-Based Aesthetic Devices Market Analysis

Technology Analysis

• The laser-based category is the largest in the market.
• This is primarily attributed to the widening cosmetic applications of lasers, such as skin contouring and hair and fat reduction. In addition to this, the aging population and incidence of problems caused due to sun overexposure, including photoaging, have been mounting incessantly, which is, in turn, fortifying the demand for as well as the production of these devices globally.
• Cynosure’s PicoSure Pro device, which is the latest version of the PicoSure platform, is an FDA-approved 755-nm picosecond laser that offers energy in one trillionth of a second.
• It utilizes pressure, instead of heat, to provide safe and effective treatments for unwanted pigmentation and skin revitalization for all skin types. It also increases collagen and elastin to help combat wrinkles, acne scars, and pores.
• Electromagnetic energy-based is the fastest-growing category in the market, at a CAGR of 16% during the forecast period.
• This is mainly because these devices are less costly and considered the safest among all other energy-based skincare equipment.
• These treatments are largely non-invasive or minimally invasive and, therefore, offer a broader appeal to a large segment of consumers seeking an effective solution with less downtime than surgical alternatives.

The technologies analyzed here are:

• Laser-Based (Largest Category)
  • Alexandrite
  • Diode
  • Nd:YAG
  • CO2
  • Er:YAG
  • PDL
  • Others
• Light-Based
  • IPL
  • LED
• Electromagnetic Energy-Based (Fastest-Growing Category)
  • Infrared-based
  • Radiofrequency-based
  • Non-laser (hydradermabrasion)
  • Others
• Ultrasound-Based
• Cryolipolysis
• Suction-Based
• Plasma-Energy-Based

Application Analysis

• Hair removal is the largest application in the market, and it is forecast to generate revenue of USD 5.0 billion in 2030. Hair removal is a concern that affects a lot of individuals, men and women alike, of different age groups.
• The growing focus on individual grooming and aesthetics have continued to spur the demand for hair removal devices.
• Energy-based methods, including IPL and laser, offer long-term or even permanent hair reduction solutions. This provides benefits over conventional processes, such as shaving and waxing, which need to be more frequent and can cause skin irritation.
• Facial & skin resurfacing/photo rejuvenation is the most-rapidly growing category in the market.
• The aging population is one of the key drivers of the market growth in this category, since unwanted changes, such as wrinkles, scars, fine lines, enlarged pores, rough texture, and dull tone, become evident on the human face with age.
• Therefore, to get a youthful glow, people are opting for light-based aesthetic devices for such treatments.

The applications evaluated here are:

• Hair Removal (Largest Category)
• Facial & Skin Resurfacing/Photo Rejuvenation (Fastest-Growing Category)
• Fat Reduction & Body Contouring
• Skin Tightening
• Cellulite Reduction
• Others

Distribution Channel Analysis

• The indirect distribution category dominates the market, and it is projected to witness the higher CAGR, of 14%, during the forecast period.
• This is due to the increasing inclination toward online shopping, especially for home-use aesthetic products.
• Indirect distribution allows for a more-efficient supply chain with better inventory and logistics management, which also helps in reducing downtime.
• Distributors can manage wholesale orders and distribution, while allowing manufacturers to place more focus on product development.
• Distributors often have a collaborative relationship with healthcare providers and aesthetic clinics. These relationships enable a faster adoption of advanced technologies and equipment, as clinics rely on their distributors for recommendations on effective products.
• Online shopping portals, such as Amazon and Flipkart, offer a wide variety of these devices with easy return and payment policies, to achieve a huge customer base and enhance their business performance.

The distribution channels analyzed here are:

• Indirect (Larger and Faster-Growing Category)
• Direct

End User Analysis

• Dermatology & cosmetic clinics dominate the energy-based aesthetics market with 75% revenue, as they are at the forefront of aesthetic treatments.
• This is also due to the increasing establishment of these clinics and the rising footfall here, as they are focused on cosmetic treatments, unlike hospitals, which are more inclined toward treating a range of serious medical conditions.
• The rising influence of social media and influencer culture propels the urge to look good, particularly the desire to maintain glowing glass skin, which is prevalent in South Korean society.
• Dermatology & cosmetic clinics cater to the rising demand for skin rejuvenation, hair removal, and body contouring. This demand leads to a significant usage of energy-based devices in these settings, which offer an extensive range of tailored services.
• The home-use category is expected to witness the fastest growth during the forecast period, owing to the technological innovations that make energy-based aesthetic devices easy to use and affordable.
• Moreover, the increasing number of social media influencers endorsing the at-home skincare regime is stimulating consumer interest.
• This, coupled with the desire for convenience, is encouraging individuals to invest in at-home aesthetic solutions.
• Moreover, these systems have low costs, which, in turn, strengthens their use case around the world.

The end users analyzed here are:

• Dermatology & Cosmetic Clinics (Largest Category)
• Hospitals
• Home-Use (Fastest-Growing Category)
• Others

Regional Analysis

• Geographically, North America leads the energy-based aesthetic devices market, and it is projected to generate a total revenue of USD 6 billion in 2030.
• This is ascribed to the ballooning obese population in the region, which gives rise to the demand for fat reduction and body shaping treatments. For instance, the U.S. is expected to have a large obese population, of around 125 million, by 2030. Moreover, the rising R&D activities, coupled with product launches and the increasing healthcare expenditure, act as the major contributors to the market growth.
• As per the ASPS, non-invasive fat reduction treatment volume rose by 9%, from 682,932 in 2022 to 745,967 in 2023.
• The number of non-invasive skin tightening procedures increased to 438,211 in 2023 from 408,970 in 2022.
• Compared to 3,322,292 in 2022, 3,501,696 skin resurfacing treatments were conducted in 2023.
• Surging by 6% from 2022, energy-based skin treatment count rose to 3,101,772 in 2023 from, 2,915,199 in 2022.
• This constant interest is propelled by evolving technological advancements and the efforts to make these procedures more budget-friendly. These minimally invasive surgeries also reduce the recovery time, while also providing subtle outcomes, making it an all-inclusive deal for customers.
• The APAC market is projected to progress at the highest CAGR during the forecast period, of 15%.
• With the expanding features of digital platforms, such as social media and blogging options, individuals are becoming more informed of the advantages of energy-based aesthetic devices.
• The increasing disposable income in the Asia-Pacific region allows a large number of people to spend on these services for their skin and beauty enhancement.
• Moreover, the growing medical tourism industry is expected to contribute to the surging demand for energy-based aesthetic devices in APAC.
• The ISAPS says that India ranks in the top 10 in the worldwide volume of non-surgical hair removal, skin tightening, and fat reduction treatments.

The geographical breakdown of the market is as follows:

• North America (Largest Regional Market)
  • U.S. (Larger and Faster-Growing Country Market)
  • Canada
• Europe
  • Germany (Largest Country Market)
  • U.K. (Fastest-Growing Country Market)
  • Italy
  • Spain
  • France
  • Rest of Europe
• Asia Pacific (APAC) (Fastest-Growing regional Market)
  • China (Largest Country Market)
  • India (Fastest-Growing Country Market)
  • South Korea
  • Japan
  • Australia
  • Rest of the APAC
• Latin America (LATAM)
  • Brazil (Largest and Fastest-Growing Country Market)
  • Mexico
  • Rest of LATAM
• Middle East and Africa (MEA)
  • Saudi Arabia (Largest Country Market)
  • U.A.E. (Fastest-Growing Country Market)
  • South Africa
  • Rest of MEA

Energy-Based Aesthetic Devices Market Share

The energy-based aesthetic devices market is fragmented in nature. This is due to the presence of several manufacturers ranging from well-established companies to small, niche enterprises providing multiple products and technologies. Dermatologists and clinics choose products and equipment customized as per treatment and patients’ requirements. Further, the success of the players is based on the regulatory guidelines and customers’ preferences in different regions. The expanding trend of medical tourism promotes international and local brands to cater to the rising demand for aesthetic procedures, furthermore contributing to the competitive nature of the industry.

Energy-Based Aesthetic Devices Market News

• In June 2024, Lumenis Ltd. Unveiled Folix, a laser system engineered to provide effective, natural, and safe hair loss treatment to both men and women. It recently gained the approval from the Food and Drug Administration (FDA).
• In January 2024, Bausch Health Companies Inc. and Solta Medical announced that they had received the approval for Thermage FLX and the TR-4 Return Pad from China’s National Medical Products Administration (NMPA). Thermage is a non-invasive treatment that uses radiofrequency technology for skin tightening and smoothening and enhances a patient’s appearance. It is versatile and suitable for all skin types and genders.
• In February 2024, Cutera Inc. launched the AviClear energy-based device for the long-term treatment of acne in limited international markets post FDA clearance.