Endpoint Protection Platform (EPP) Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2025 - 2030)

Endpoint Protection Platform Market Size

Endpoint Protection Platform Market Trends & Growth Drivers

Increasing Use of AI and ML Is Major Trend

• Endpoint platform protection uses AI and ML algorithms to help detect vast volumes of data and identify threats more quickly and correctly.
• This helps identify and stop known and new threats before any suspicious activity occurs.
• This includes removing infected devices from the network, stopping harmful software from installing and operating on them, and fixing problems automatically, without human help.
• Compared to earlier methods, AI and ML algorithms are better at distinguishing between regular activities and cyberattacks.
• By lowering the likelihood of false alarms and superfluous notifications, this enables security teams to focus on actual threats.

Increasing Threat of APTs Is Key Driver for Market

• Advanced persistent threats, for instance, zero-day attacks and malware, can change their code, allowing these attacks to evade traditional antivirus programs.
• EPPs use AI and ML algorithms, allowing them to detect these types of attacks.
• Furthermore, EPPs often examine endpoint activity to determine typical user and device behavior.
• If any such activity occurs that does not match user behavior, these systems can detect it and give an alert.

Endpoint Protection Platform Market Analysis

Enforcement Point Analysis

• The device-level category will hold the largest market share, of 40%, in 2024.
• This category includes a large number of devices, such as laptops, desktops, mobiles, and POS terminals, which are used daily in persona, business, and research applications.
• These devices are the primary source of cyberattacks, as users access networks and the internet through them.
• This makes safeguarding them significant for protecting against cyber threats.
• The cloud-based enforcement category is expected to grow the fastest, with a CAGR of 11.7%, during 2025–2030.
• This is because cloud-based solutions offer functionalities such as data handling capabilities, which facilitates the easy expansion of security infrastructure by enterprises in response to evolving needs.

The enforcement points analyzed in this report are:

• Device-Level (Largest Category)
• User-Level
• Network-Level
• Cloud-Based (Fastest-Growing Category)
• Data-Level
• Others

Solution Analysis

• The platform category will hold the larger market share, of 55%, in 2024 because it includes all the critical tools and features, such as antivirus, anti-malware, and firewalls.
• The services category is growing faster, with a CAGR of 11.3%, during 2025–2030.
• This category includes consulting, training, installation, system upgrades, data backup, operations, and maintenance, which are vital for any entity using or wanting to use EPP solutions.
• Additionally, many IT vendors provide expert advice and help, supporting companies in staying informed about evolving risks and best procedures.

The solutions analyzed in this report are:

• Platform (Larger Category)
• Services (Faster-Growing Category) 

Deployment Mode Analysis

• The cloud category will hold the largest market share, in 2024, and it is expected to grow the fastest, during 2025–2030.
• This is because cloud solutions provide the pay-as-you-go model, in which users need to pay only for the resources that they use.
• This helps reduce the costs related to securing their IT infrastructure.
• Additionally, this mode reduces the initial investments in hardware, which is why industries use this deployment mode.
• Moreover, the continuous enhancements in technologies and features increase the security level of this mode.

The deployment modes analyzed in this report are:

• On-Premises
• Cloud (Largest and Fastest-Growing Category)
• Hybrid

End User Analysis

• The BFSI category will hold the largest market share, in 2024, and it is expected to grow the fastest, during 2025−2030.
• This sector deals with sensitive information, such as personally identifiable information, financial information, and insurance information, due to which security is essential.
• Moreover, the BFSI sector witnesses a large number of financial transactions every day, such as payments and insurance claims.
• The security of these types of transactions is necessary, which creates the demand for highly secured solutions to ensure smooth operations.
• In November 2023, the Industrial and Commercial Bank of China (ICBC) experienced a ransomware attack.

The end users analyzed in this report are:

• Manufacturing
• Healthcare
• Banking, Financial Services, and Insurance (BFSI) (Largest and Fastest-Growing Category)
• Media and Entertainment
• Retail and E-Commerce
• Public Sector and Defense
• Information Technology and Telecommunications
• Others

Enterprise Size Analysis

• The large enterprises category will hold the larger market share, in 2024, and it is expected to grow at the higher CAGR, in the forecast period.
• This is because large companies often have numerous devices, such as computers and phones.
• Additionally, these enterprises have high budgets for IT and the cybersecurity, which allows them to invest in advanced endpoint protection solutions to protect their valuable data.

The enterprise sizes analyzed in this report are:

• Small and Medium-Sized
• Large (Larger and Faster-Growing Category)

Regional Analysis

• Geographically, the North American region will hold the largest market share, of 45%, in 2024.
• This is because U.S. and Canada adopt new technologies quickly.
• This opens new ways for cyber attackers to access data, due to which the need for advanced security systems increases.
• Additionally, these countries have a well-established IT infrastructure, which supports the adoption of advanced security solutions.
• This ensures that EPPs are easily integrated into the existing system and network.
• The quick economic growth in APAC makes it the fastest-growing market with a CAGR of 12.0%, in 2025–2030.
• This is because of the quick financial growth of countries such as India, China, and Japan, where companies can invest in a highly secured system.
• The increasing dependence on technology requires protection, such as endpoint protection platforms, to prevent cyberattacks.

The regions and countries analyzed in this report include:

• North America (Largest Regional Market)
  • U.S. (Larger and Faster-Growing Country Market)
  • Canada
• Europe
  • Germany (Largest Country Market)
  • U.K. (Fastest-Growing Country Market)
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia-Pacific (APAC) (Fastest-Growing Regional Market)
  • China (Largest Country Market)
  • Japan
  • India (Fastest-Growing Country Market)
  • South Korea
  • Australia
  • Rest of APAC
• Latin America (LATAM)
  • Brazil (Largest and Fastest-Growing Country Market)
  • Mexico
  • Rest of LATAM
• Middle East and Africa (MEA)
  • Saudi Arabia (Largest Country Market)
  • South Africa (Fastest-Growing Country Market)
  • U.A.E.
  • Rest of MEA

Endpoint Protection Platform Market Share

Several major companies, including Microsoft, CrowdStrike, and McAfee, are prioritizing the development of more-secure solutions, to expand their customer base. To meet diverse consumer needs, these companies offer a broad range of products and services. Additionally, they are actively pursuing mergers and acquisitions to enhance market presence and acquire new talent, further strengthening their competitive position.

Endpoint Protection Platform Market News

• In May 2024, Palo Alto Networks launched the Cortex XSIAM platform with enhanced flexibility and customization.
• In March 2024, Trend Micro introduced an endpoint protection solution for AI PCs, which includes machine learning abilities and a threat defense mechanism.
• In September 2023, Battery Ventures announced the acquisition of GrammaTech's application security testing software business, forming a new independent entity, called CodeSecure Inc.
• In September 2023, AnyTech365 merged with Zalatoris Acquisition Corp.