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E-Cigarette Market

P&S Market Research-E cigarette Market report

Global E-Cigarette Market Size, Share, Development, Growth and Demand Forecast to 2022 - Industry Insights by Product (Rechargeable, Disposable, eGo, Personal Vaporizers, eCigar, and Others), by Distribution Channel (Specialty Stores, Supermarkets, Online, Tobacconist, and Others)

Published: February 2017
Report Code: SE10521
Available Format: pdf
Pages: 136

Market Overview

The global E-cigarette market has gained significant attraction among tobacco smokers in recent years, owing to lesser health concerns related to it. E-cigarettes, also known as electronic cigarettes or vaporizers, are either electronic nicotine delivery systems (ENDS) or electronic non-nicotine delivery systems (ENNDS). The battery-operated device emits doses of vaporized nicotine when inhaled by the user. E-cigarettes create an aerosol, which is commonly termed as vapor that generally contains e-liquid. Usually, e-liquid is made up of nicotine, glycerin, glycol, propylene and some flavors, while some e-liquid only contains flavors known as non-nicotine liquid.

An alternative to traditional tobacco smoking, e-cigarette eliminates burning of tobacco and creation of smoke. When the user puffs an e-cigarette, the sensor gets activated which heats the element that vaporizes e-liquid, and provides a sensation similar to smoking tobacco. The composition of e-cigarettes that includes content of e-liquid, battery, heating sensors, atomizers and vapor technology, varies from manufacturer to manufacturer.

The global e-cigarette market is gaining interest of several people due to increase in population addicted to smoking and related tobacco products. Increasing health concerns are encouraging tobacco companies to invest heavily in production of alternatives to traditional tobacco smoking. E-cigarettes are less harmful than tobacco cigarettes, but there is uncertainty regarding its long-term effects on human health. 

 

Market Dynamics

The global e-cigarette (electronic cigarette) market is expected to witness a CAGR of 16.6% during the forecast period, to reach $27,670 million by 2022. Growing health awareness, advancement in electronic device technology, smoke & ash less vaping are some of the factors driving the growth of the global e-cigarette market. In addition, change in lifestyle, e-commerce and various mergers & acquisitions between e-cigarette providers are some trends observed in the global e-cigarette market. Based on product, the rechargeable e-cigarettes held the largest market globally during 2012 – 2015. The rechargeable e-cigarette with its growing demand and popularity is further expected to create opportunity for the market growth.

Trends

The increasing number of mergers and acquisitions, shift from traditional tobacco to next generation tobacco products and trend of quitting tobacco cigarettes are some of the key trends observed in the global e-cigarette market. The new entrants are also offering innovative e-cigarette devices, which is luring smokers to adopt such tobacco alternatives.

With growing popularity of e-cigarettes, flavor and fragrance vendors are fusing and introducing a large variety of flavors to attract e-cigarette manufacturers. Different flavors such as menthol, mint, chocolate, cola, bubble gum, and fusions of other fruits and flavoring substances are luring large number of consumers who are adopting e-cigarette. The trend is expected to continue and contribute to the growth of the global e-cigarette market.

Growth Drivers

The global e-cigarette market is driven by factors such as growing health awareness, smoke & ash less vaping, increasing number of vape stores, social acceptability and innovation in device technology.

Continuous rise in development and innovations of e-cigarette and vapor technology is further driving the growth of market. This is due to the fact that e-cigarette is a safer alternative to traditional cigarette, which causes reduced health issues as compared to tobacco smoking.

Companies such as Vaporfi have set up exclusive vape stores globally, including Americas, Europe and Asia, to sell their products directly to their customers. Smokers are more attracted towards specialty stores which helps consumers knowing about the available variety of flavors and new e-cigarette devices. Such outlets and designated stores help creating demand for various vaping products offered by individual providers. Moreover, continuous development in e-cigarette technology is further supporting the growth of the global e-cigarette market. Tobacco manufacturers are rapidly focusing on new technology development to make their products stand ahead of their competitors. This has created significant importance for e-cigarette vendors to invest more in technology to sustain in the competitive space. Major tobacco companies are entering into agreements with providers of technology & innovation in e-cigarettes. With such agreements, companies aim to enhance their products in line with the ongoing technological changes and consumer behavior.

Competitive Landscape

The global e-cigarette market witnessed a consolidated structure, where the top three competitors accounted for the major share of market in 2015. Some of the key players in the global e-cigarette market are Philip Morris International, Reynolds American, VMR products, Japan Tobacco Inc, Altria Group Inc. and British American Tobacco.

Scope for Customization

P&S Market Research offers customization as per specific business requirements of clients. Illustrative customization within the scope of this report includes:

  • Period of Analysis – Increase in the study period, including historic and forecast years
  • Geographical Analysis – Increase in country coverage
  • Segment Analysis – More granular coverage related to:
    • Product segmentation - “Others” can be further broken down into different industries
  • Company Profiles – Wider company coverage in terms of detailed analysis or additional company profiles
  • New custom report – A completely customized report can be provided on the market, specific to a region/ country/ segment

Chapter 1. Research Scope & Methodology

1.1 Market Definition

1.2 Objectives of the Study

1.3 Research Scope

1.3.1 Market segmentation by product

1.3.2 Market segmentation by distribution channel

1.3.3 Market segmentation by geography

1.4 Research Methodology and Sources

Chapter 2. Executive Summary

2.1 Key Findings

2.2 Research Summary

Chapter 3. Market Outlook

3.1 Introduction

3.2 Value Chain

3.3 Trends in the E-Cigarette Market

3.3.1 Change in lifestyle and preferences

3.3.2 Introduction of various flavors & fragrances

3.3.3 Growing partnerships

3.3.4 Sales through e-commerce

3.3.5 Increasing research and development in technology

3.3.6 Merger and acquisition

3.4 Opportunities in the Market

3.4.1 Consumer’s shift toward tobacco alternatives

3.4.2 Untapped market in emerging economies

3.4.3 Investment and franchising

3.5 Factors Driving the Growth of Market and its Impact on Market Forecast

3.5.1 Growing health awareness

3.5.2 Smoke and ash less vaping

3.5.3 Increasing number of vape shops and designated stores

3.5.4 Product innovation and advancement in device technology

3.5.5 Socially acceptable and environment friendly

3.5.6 Impact analysis of drivers on market forecast

3.6 Factors Hindering the Growth of Market and its Impact on Market Forecast

3.6.1 Implementation of strict legal framework

3.6.2 Risk of e-cigarette use and reported incidents

3.6.3 Increased lobbying by pharmaceutical giants

3.6.4 Impact analysis of restraints on market forecast

Chapter 4. Global E-Cigarette Market Size and Forecast (2012 – 2022)

4.1 Global E-Cigarette Market, by Product

4.1.1 Rechargeable e-cigarettes

4.1.2 Disposable e-cigarettes

4.1.3 eGo e-cigarettes

4.1.4 Personal vaporizer

4.1.5 eCigar

4.2 Global E-Cigarette Market, by Distribution Channel

4.2.1 Specialty stores

4.2.2 Supermarkets

4.2.3 Online

4.2.4 Tobacconist

4.3 Global E-Cigarette Market, by Region

Chapter 5. Global E-Cigarette Market, by Geography

5.1 North America E-Cigarette Market

5.1.1 North America e-cigarette market, by product

5.1.2 North America e-cigarette market, by distribution channel

5.1.3 North America e-cigarette market, by country

5.1.3.1 U.S. e-cigarette market

5.1.3.1.1 U.S. e-cigarette market, by product

5.1.3.1.2 U.S. e-cigarette market, by distribution channel

5.2 Europe E-Cigarette Market

5.2.1 Europe e-cigarette market, by product

5.2.2 Europe e-cigarette market, by distribution channel

5.2.3 Europe e-cigarette market, by country

5.2.3.1 U.K. e-cigarette market

5.2.3.1.1 U.K. e-cigarette market, by product

5.2.3.1.2 U.K. e-cigarette market, by distribution channel

5.2.3.2 France e-cigarette market

5.2.3.2.1 France e-cigarette market, by product

5.2.3.2.2 France e-cigarette market, by distribution channel

5.2.3.3 Russia e-cigarette market

5.2.3.3.1 Russia e-cigarette market, by product

5.2.3.3.2 Russia e-cigarette market, by distribution channel

5.2.3.4 Germany e-cigarette market

5.2.3.4.1 Germany e-cigarette market, by product

5.2.3.4.2 Germany e-cigarette market, by distribution channel

5.2.3.5 Italy e-cigarette market

5.2.3.5.1 Italy e-cigarette market, by product

5.2.3.5.2 Italy e-cigarette market, by distribution channel

5.3 Asia-Pacific E-Cigarette Market

5.3.1 Asia-Pacific e-cigarette market, by product

5.3.2 Asia-Pacific e-cigarette market, by distribution channel

5.3.3 Asia-Pacific e-cigarette market, by country

5.3.3.1 China e-cigarette market

5.3.3.1.1 China e-cigarette market, by product

5.3.3.1.2 China e-cigarette market, by distribution channel

5.3.3.2 Japan e-cigarette market

5.3.3.2.1 Japan e-cigarette market, by product

5.3.3.2.2 Japan e-cigarette market, by distribution channel

5.3.3.3 South Korea e-cigarette market

5.3.3.3.1 South Korea e-cigarette market, by product

5.3.3.3.2 South Korea e-cigarette market, by distribution channel

5.4 Rest of the World (RoW) E-Cigarette Market

5.4.1 RoW e-cigarette market, by product

5.4.2 RoW e-cigarette market, by distribution channel

Chapter 6. Competitive Positioning Analysis

6.1 Porter's Five Forces of Competitive Position Analysis

6.1.1 Bargaining power of buyers

6.1.2 Bargaining power of suppliers

6.1.3 Threat of new entrants

6.1.4 Intensity of rivalry

6.1.5 Threat of substitutes

6.2 Competitive Positioning of Global E-Cigarette Market, By Product

6.3 Market Share Analysis

Chapter 7. Company Profiles

7.1 Key Company Profiles

7.1.1 Altria Group, Inc.

7.1.1.1 Business overview

7.1.1.2 Product and service offerings

7.1.2 British American Tobacco PLC

7.1.2.1 Business overview

7.1.2.2 Product and service offerings

7.1.3 Japan Tobacco Inc

7.1.3.1 Business overview

7.1.3.2 Product and service offerings

7.1.4 Imperial Brands Plc

7.1.4.1 Business overview

7.1.4.2 Product and service offerings

7.1.5 Philip Morris International Inc.

7.1.5.1 Business overview

7.1.5.2 Product and service offerings

7.1.6 Reynolds American Inc.

7.1.6.1 Business overview

7.1.6.2 Product and service offerings

7.1.7 VMR Products LLC

7.1.7.1 Business overview

7.1.7.2 Product and service offerings

7.1.8 Nicotek LLC

7.1.8.1 Business overview

7.1.8.2 Product and service offerings

7.1.9 Njoy Inc

7.1.9.1 Business overview

7.1.9.2 Product and service offerings

7.1.10 International Vapor Group

7.1.10.1 Business overview

7.1.10.2 Product and service offerings

7.2 Strategic Developments in the E-Cigarette Market

7.2.1 Merger and acquisition

7.2.2 Partnership & agreement

7.2.3 Product launch

7.2.4 Others

Chapter 8. Appendix

8.1 List of Abbreviations  

 

LIST OF TABLES

TABLE 1 SPECIFIC PRIMARY AND SECONDARY SOURCES USED FOR THIS PUBLICATION

TABLE 2 DRIVERS FOR THE MARKET: IMPACT ANALYSIS

TABLE 3 RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS

TABLE 4 GLOBAL E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 5 GLOBAL E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 6 GLOBAL E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 7 GLOBAL E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 8 GLOBAL E-CIGARETTE MARKET, BY REGION, $M (2012 – 2015)

TABLE 9 GLOBAL E-CIGARETTE MARKET, BY REGION, $M (2016 – 2022)

TABLE 10 NORTH AMERICA E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 11 NORTH AMERICA E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 12 NORTH AMERICA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 13 NORTH AMERICA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 14 NORTH AMERICA E-CIGARETTE MARKET, BY COUNTRY, $M (2012 – 2015)

TABLE 15 NORTH AMERICA E-CIGARETTE MARKET, BY COUNTRY, $M (2016 – 2022)

TABLE 16 U.S. E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 17 U.S. E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 18 U.S. E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 19 U.S. E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 20 EUROPE E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 21 EUROPE E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 22 EUROPE E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 23 EUROPE E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 24 EUROPE E-CIGARETTE MARKET, BY COUNTRY, $M (2012 – 2015)

TABLE 25 EUROPE E-CIGARETTE MARKET, BY COUNTRY, $M (2016 – 2022)

TABLE 26 U.K. E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 27 U.K. E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 28 U.K. E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 29 U.K. E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 30 FRANCE E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 31 FRANCE E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 32 FRANCE E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 33 FRANCE E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 34 RUSSIA E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 35 RUSSIA E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 36 RUSSIA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 37 RUSSIA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 38 GERMANY E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 39 GERMANY E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 40 GERMANY E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 41 GERMANY E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 42 ITALY E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 43 ITALY E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 44 ITALY E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 45 ITALY E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 46 ASIA-PACIFIC E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 47 ASIA-PACIFIC E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 48 ASIA-PACIFIC E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 49 ASIA-PACIFIC E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 50 ASIA-PACIFIC E-CIGARETTE MARKET, BY COUNTRY, $M (2012 – 2015)

TABLE 51 ASIA-PACIFIC E-CIGARETTE MARKET, BY COUNTRY, $M (2016 – 2022)

TABLE 52 CHINA E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 53 CHINA E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 54 CHINA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 55 CHINA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 56 JAPAN E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 57 JAPAN E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 58 JAPAN E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 59 JAPAN E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 60 SOUTH KOREA E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 61 SOUTH KOREA E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 62 SOUTH KOREA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 63 SOUTH KOREA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 64 ROW E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2015)

TABLE 65 ROW E-CIGARETTE MARKET, BY PRODUCT, $M (2016 – 2022)

TABLE 66 ROW E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2015)

TABLE 67 ROW E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2016 – 2022)

TABLE 68 ALTRIA GROUP, INC. – KEY FACTS

TABLE 69 BRITISH AMERICAN TOBACCO PLC – KEY FACTS

TABLE 70 JAPAN TOBACCO INC – KEY FACTS

TABLE 71 IMPERIAL BRANDS PLC – KEY FACTS

TABLE 72 PHILIP MORRIS INTERNATIONAL INC. – KEY FACTS

TABLE 73 REYNOLDS AMERICAN INC. – KEY FACTS

TABLE 74 VMR PRODUCTS LLC – KEY FACTS

TABLE 75 NICOTEK LLC – KEY FACTS

TABLE 76 NJOY INC – KEY FACTS

TABLE 77 INTERNATIONAL VAPOR GROUP – KEY FACTS

 

LIST OF FIGURES

FIG 1 RESEARCH SCOPE OF GLOBAL E-CIGARETTE MARKET

FIG 2 RESEARCH METHODOLOGY FOR GLOBAL E-CIGARETTE MARKET

FIG 3 GLOBAL E-CIGARETTE MARKET SNAPSHOT

FIG 4 E-CIGARETTE MARKET VALUE CHAIN

FIG 5 GLOBAL E-CIGARETTE MARKET, $M (2012 – 2022)

FIG 6 GLOBAL E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 7 GLOBAL E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 8 GLOBAL E-CIGARETTE MARKET, BY REGION, $M (2012 – 2022)

FIG 9 WORLDWIDE MAJOR MARKETS FOR E-CIGARETTE (2022)

FIG 10 NORTH AMERICA E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 11 NORTH AMERICA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 12 NORTH AMERICA E-CIGARETTE MARKET, BY COUNTRY, $M (2012 – 2022)

FIG 13 U.S. E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 14 U.S. E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 15 EUROPE E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 16 EUROPE E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 17 EUROPE E-CIGARETTE MARKET, BY COUNTRY, $M (2012 – 2022)

FIG 18 U.K. E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 19 U.K. E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 20 FRANCE E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 21 FRANCE E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 22 RUSSIA E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 23 RUSSIA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 24 GERMANY E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 25 GERMANY E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 26 ITALY E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 27 ITALY E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 28 ASIA-PACIFIC E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 29 ASIA-PACIFIC E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 - 2022)

FIG 30 ASIA-PACIFIC E-CIGARETTE MARKET, BY COUNTRY, $M (2012 – 2022)

FIG 31 CHINA E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 32 CHINA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 33 JAPAN E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 34 JAPAN E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 35 SOUTH KOREA E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 36 SOUTH KOREA E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 37 ROW E-CIGARETTE MARKET, BY PRODUCT, $M (2012 – 2022)

FIG 38 ROW E-CIGARETTE MARKET, BY DISTRIBUTION CHANNEL, $M (2012 – 2022)

FIG 39 PORTER’S FIVE FORCES OF COMPETITIVE POSITION ANALYSIS

FIG 40 COMPETITIVE POSITIONING OF GLOBAL E-CIGARETTE MARKET, BY PRODUCT

FIG 41 GLOBAL E-CIGARETTE MARKET SHARE OF KEY PLAYERS (2015)

FIG 42 ALTRIA GROUP OPERATING INCOME SPLIT, BY SEGMENT, $MILLION (2015)

FIG 43 BRITISH AMERICAN TOBACCO NET INCOME SPLIT, BY REGION (2015)

FIG 44 JAPAN TOBACCO REVENUE SPLIT, BY SEGMENT (2015)

FIG 45 IMPERIAL BRANDS PLC REVENUE SPLIT, BY BRAND (2015)

FIG 46 PHILIP MORRIS NET REVENUE SPLIT, BY GEOGRAPHY, $MILLION (2015)

FIG 47 REYNOLDS AMERICAN INC NET SALES SPLIT, BY SEGMENT, $MILLION (2015)

The research offers historical market size of the global e-cigarette market for the period 2012 – 2015 and market forecast for the period 2016 – 2022.

GLOBAL E-CIGARETTE MARKET

  • By Product – Rechargeable, Disposable, eGo, Personal Vaporizers, eCigars, and Others.
  • By Distribution Channel – Specialty Stores, Supermarkets, Online, Tobacconist, and Others.
  • By Region – North America, Europe, Asia-Pacific and Rest of the World (RoW).

GLOBAL E-CIGARETTE MARKET, BY GEOGRAPHY
North America E-Cigarette Market

  • By Product
  • By Distribution Channel
  • By Country
    • U.S.
    • Rest of North America

Europe E-Cigarette Market

  • By Product
  • By Distribution Channel
  • By Country
    • U.K.
    • Germany
    • France
    • Italy
    • Rest of Europe

Asia-Pacific E-Cigarette Market

  • By Product
  • By Distribution Channel
  • By Country
    • China
    • Japan
    • South Korea
    • Rest of Asia-Pacific

Rest of the World (RoW) E-Cigarette Market

  • By Product
  • By Distribution Channel

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