Dietary Supplements Market Future Prospects
The global dietary supplement market size is valued at USD 155.9 billion in 2024, and it is expected to reach USD 275.2 billion by 2030, advancing at a CAGR of 10.1% during 2025–2030. The surging demand for sports nutritional supplements, increasing consumer awareness about nutrition health and wellness, rising prevalence of chronic diseases and disorders, and shifting consumer preference are driving the market growth.
The increase in the number of sports complexes and gyms, surge in customer focus on a balanced diet, rapid increase in the prevalence of obesity, and rise in consumer consciousness regarding health, will also contribute to the market growth. Furthermore, the increasing use of clean-labeled, safe, and organic ingredients in the production of food nutritive additives is expected to boost the demand for dietary supplements in the coming years.
Moreover, the vigorous expansion of the online channel and the spread of other retail channels provide significant opportunities to the market. Companies are financing research and development activities and accessing new sales channels, in order to reach a diverse and broad set of customers. The majority of supplement product sales have been concentrated through mass merchandisers such as super/hypermarkets and certain specialty retailers. The growing popularity of online retail has also broadened the scope of dietary supplement sales.
Further, condition-specific customized offerings have been also sold through retail channels such as convenience stores and medical shops. The supplement is increasingly being tailored to a specific consumer profile (gender, age, medical history, etc.). Personalization of supplements, combined with the effectiveness of sales channels in delivering desired products, is expected to drive the market during the forecast period.
The outbreak of the COVID-19 pandemic had majorly affected North American, APAC, and European countries, such as the U.S., Italy, Spain, the U.K., India, China, South Korea, France, and Germany. The industry is largely concentrated in these regions, which, in turn, benefitted from the situation as the market witnessed a surge in demand for immunity-boosting supplements.