Behavioral Health Software Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024-2030)

Behavioral Health Software Market Size

Behavioral Health Software Market Trends & Drivers

• The services provided under the behavioral health umbrella include those for mental health, drug and alcohol misuse, depression, anxiety, post-traumatic stress disorder, schizophrenia, and eating disorders. Over the years, mental disorders have seen a steady rise in incidence, thus leading to a surge in the demand for effective counseling and treatment.
• The key reasons for people to suffer from behavioral issues include chronic diseases, stressful lives due to issues in work and relationships, and financial problems. Around 20% of the world’s children and adolescents have a psychiatric problem, with suicide the second-leading cause of death among 15–29-year-olds. In battle zones and post-war environments, one in five people suffer from a mental illness.
• Further, according to the United Nations, over 35 million people globally suffer from substance addiction disorders, which has led to a heavy burden of mental illness. What makes matters worse is the fact that only one in seven suffering from such conditions receives the essential treatment.
• The biggest concern of governments currently is the high costs related to the treatment of psychological diseases.
• According to a study by the Lancet Commission, the cost of treating mental illnesses worldwide was USD 2.5 trillion in 2020, and it is projected to rise to USD 6 trillion by 2030. Due to these factors, people are adopting such software for maintaining their mental wellness themselves.

Behavioral Health Software Market Analysis

Software Category Has Larger Market Size

By component, the software category accounted for the larger revenue share, of around 55%, in 2022, and it is further expected to maintain its dominance during the forecast period. This is owing to the increasing adoption of technologically advanced solutions to manage the administrative, financial, and clinical aspects of psychiatric practices. For instance, patients can access services on the go with the help of mobile-integrated EHRs. These systems offer integrated claims and billing capabilities, which can simplify intricate billing processes.

Moreover, with the help of these solutions, medical practitioners can create and pick the best treatment plan for patients struggling with problems such as depression, anxiety, stress, substance misuse, and addiction, based on relevant patient information and clinical evidence. Additionally, corporations are adopting such software to ensure the wellbeing and optimum behavioral health of employees, as part of their corporate wellness responsibility. For instance, Woliba offers an all-in-one wellness and employee experience platform. With Woliba, organizations can implement mobile-friendly wellness, engagement, recognition, and rewards programs with automated communication and real-time data and analytics.

Additionally, between integrated and standalone solutions, the former is increasing in adoption among large enterprises. This is because the services include appointment scheduling, payroll management, billing, claims management, telemedicine, and e-prescriptions.

However, the smaller enterprises prefer standalone solutions as they focus on a specific functionality.

Subscription Model Held Larger Share

The subscription category held the major market share in 2022, and it is expected to register a CAGR of around 17% during the forecast period. Contrary to large medical offices or hospitals, most small mental healthcare providers do not have enough to send on solutions centered on advanced technologies. Medical professionals are, therefore, reluctant to spend substantial sums on such software, and smaller healthcare entities subscribe to such software because of their tighter financial constraints. Additionally, the availability of a wide variety of software on the subscription basis, to help manage patients’ health status on a routine basis, is another significant reason for the market growth.

Furthermore, the ownership model will show significant growth in this market, because large facilities prefer purchasing the software and installing it on in-house servers, for achieving a smoother workflow and tackling the wellness and behavioral health status of their employees. Additionally, major healthcare centers also prefer the ownership model for maintaining and checking the health status of their patients. Moreover, technical developments have increased the variety of software available on the ownership model, thus promoting the expansion of this category.

Clinical Functionality Dominates Market

Based on functionality, the clinical category dominated the behavioral health software market in 2022, and it is expected to maintain its prominent position, advancing with a CAGR of 16.8%, over the forecast period. This is owing to the rising count of government initiatives to boost the adoption of EHRs. By helping maintain massive amounts of medical records for multiple institutions, EHRs provide real-time data on patients to these entities on a common platform, thus boosting interoperability.

Moreover, the adoption of clinical decision support systems among clinicians, staff, patients, and other participants across the psychological health value chain is rising due to their proactive filtering and presentation of knowledge and person-specific information at the appropriate time, to improve health and treatment efficacy. A range of tools are included in CDSSs to improve clinical workflow and decision-making. Additionally, the government supports the development, adoption, and implementation of the CDSS.

Hence, the rising count of government initiatives to encourage the adoption of advanced healthcare IT is a key driver for the market growth in this category. This is leading to an increase in the usage of e-prescriptions and telehealth around the world, especially since the COVID-19 pandemic.

The administrative category is forecast to witness the fastest growth in the coming years. Centralized scheduling systems are typically needed at large-scale medical centers to view various appointments for doctors. The software helps staff to assign beds to patients and scheduled appointments at various exam rooms at a single platform from one location. Using software to simplify administrative tasks, such as appointment scheduling, can enable timely yet cost-effective service. Further, the management of data that it is generated in healthcare environments can be made efficient and simple with such programs. Moreover, standalone and all-inclusive solutions are offered by market participants to enhance, simplify, and optimize clinical practice.

Geographical Analysis

North America captured the largest revenue share in the behavioral health software market, of around 42%, in 2022, and it is expected to maintain its prominent position in the market over the forecast period. The U.S.’s large share of the market in the region is attributed to the rise in the number of people requiring these services for freedom from mental illnesses, increase in the funding by the government for their provisioning, and implementation of various behavioral health reforms. Additionally, the easy availability of reimbursement for telepsychiatry services and rising knowledge of mental health software make the region a promising market.

Moreover, the initiatives of the government for telemental health service expansion drive the solution demand. For instance, the Telemental Health Expansion Act was presented in the U.S. Congress in November 2019 with the intention of removing the regional constraints that restrict people located remotely from connecting with a mental health service provider, via telehealth.

The APAC region is expected to register the fastest growth during the forecast period, due to the expanding older population in China, Japan, and India and the increasing smartphone and internet usage. The vast pool of smartphone users in China and India presents the market with an enormous growth potential. Moreover, the rising literacy rate in the regions is responsible for the increasing adoption of technology-driven solutions, such as telemedicine, e-prescriptions, telepsychiatry, and mental health software.

Moreover, the government initiatives to encourage healthcare IT usage is a key driver for the regional market growth. For instance, Australia has a national platform for digital health records, called My Health Record. Unless they have decided they do not want one, every Australian citizen has a "My Health Record". According to government sources, by the end of 2022, all healthcare practitioners in the nation were to be able to use and contribute to the platform's database of medical information.

Report Breakdown

Based on Component

• Support Services
• Software
  • Integrated Software 
  • Standalone Software

Based on Delivery Model

• Subscription Models
• Ownership Models

Based on Functionality

• Clinical Functionality
  • Electronic Health Records (EHR)
  • Clinical Decision Support (CDS)
  • Care Plans/Health Management 
  • E-Prescribing
  • Telehealth
• Administrative Functionality
  • Patient/Client Scheduling 
  • Document/Image Management 
  • Case Management 
  • Business Intelligence (BI) 
  • Workforce Management

Based on End User

• Providers
  • Hospitals & Clinics
  • Community Centers
• Payers
• Patients

Geographical Analysis

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
• Asia-Pacific
  • Japan
  • China
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
  • Mexico
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • U.A.E.

Top Behavioral Health Software Providing Companies