Chapter 1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.2.1 Analysis Period
1.2.2 Market Data Reporting Unit
1.2.2.1 Volume
1.2.2.2 Value
1.3 Research Scope
1.3.1 Market Segmentation by Type
1.3.2 Market Segmentation by Offering
1.3.3 Market Segmentation by Device Type
1.3.4 Market Segmentation by Application
1.3.5 Market Segmentation by Region
1.4 Key Stakeholders
Chapter 2. Research Methodology
2.1 Secondary Research
2.1.1 Paid
2.1.2 Unpaid
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By region
2.2.1.2 By industry participant
2.2.1.3 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Currency Conversion Rates
2.6 Assumptions for the Study
Chapter 3. Executive Summary
Chapter 4. Introduction
4.1 Definition of Market Segments
4.1.1 By Type
4.1.1.1 AR
4.1.1.1.1 Marker-based AR
4.1.1.1.1.1 Passive marker
4.1.1.1.1.2 Active marker
4.1.1.1.2 Marker-less AR
4.1.1.1.2.1 Model-based tracking
4.1.1.1.2.2 Image-based processing
4.1.1.2 VR
4.1.1.2.1 Non-immersive
4.1.1.2.2 Semi- and fully immersive
4.1.2 By Offering
4.1.2.1 Hardware
4.1.2.1.1 Sensors
4.1.2.1.2 Cameras
4.1.2.1.3 Position trackers
4.1.2.1.4 Displays and projectors
4.1.2.1.5 Semiconductor components
4.1.2.1.6 Others
4.1.2.2 Software
4.1.2.2.1 SDKs
4.1.2.2.2 Cloud-based services
4.1.2.2.3 AR software functions
4.1.2.2.4 VR content creation
4.1.3 By Device Type
4.1.3.1 AR devices
4.1.3.1.1 HMDs
4.1.3.1.2 HUDs
4.1.3.1.3 Others
4.1.3.2 VR Devices
4.1.3.2.1 HMDs
4.1.3.2.2 Gesture-tracking devices
4.1.3.2.3 Projectors and display walls
4.1.4 By Application
4.1.4.1 Consumer
4.1.4.1.1 Gaming
4.1.4.1.2 Sports and entertainment
4.1.4.2 Commercial
4.1.4.2.1 Offline education and e-learning
4.1.4.2.2 In-store retail and e-commerce
4.1.4.2.3 Tourism
4.1.4.3 Enterprise
4.1.4.3.1 Healthcare
4.1.4.3.2 Automotive
4.1.4.3.3 Aerospace
4.1.4.3.4 Defense
4.1.4.3.5 Others
4.2 Value Chain Analysis
4.2.1 Technology Suppliers
4.2.2 Device Suppliers
4.3 Market Dynamics
4.3.1 Trends
4.3.1.1 Growing focus of businesses on the aesthetics of AR and VR devices
4.3.1.2 Increasing investments by tech corporations and venture capitalists
4.3.2 Drivers
4.3.2.1 Increasing penetration of smartphones and tablet computers
4.3.2.2 Soaring demand for AR and VR in offline retail and e-commerce
4.3.2.3 Rising technology adoption among enterprises
4.3.2.4 Growing focus of vendors on price reduction
4.3.2.5 Impact analysis of drivers on market forecast
4.3.3 Restraints
4.3.3.1 Potential health risks
4.3.3.2 Technical imperfections
4.3.3.3 Impact analysis of restraints on market forecast
4.3.4 Opportunities
4.3.4.1 Rising demand for gesture and haptic control
4.3.4.2 Advancements in technology
4.3.4.3 Integration of AR and VR to create MR
4.4 Impact of COVID-19 on AR and VR Market
4.4.1 COVID-19 Scenario
4.4.2 Future Scenario
4.5 Porter’s Five Forces Analysis
4.5.1 Bargaining Power of Buyers
4.5.2 Bargaining Power of Suppliers
4.5.3 Intensity of Rivalry
4.5.4 Threat of New Entrants
4.5.5 Threat of Substitutes
Chapter 5. Global Market Size and Forecast
5.1 Overview
5.2 By Type
5.2.1 AR Market, by Technology
5.2.1.1 Marker-based AR market, by type
5.2.1.2 Marker-less AR market, by type
5.2.2 VR Market, by Technology
5.3 By Offering
5.3.1 Hardware Market, by Type
5.3.2 Software Market, by Type
5.4 By Device Type
5.4.1 AR Devices Market, by Type
5.4.2 VR Devices Market, by Type
5.5 By Application
5.5.1 AR Market, by Application
5.5.1.1 Consumer AR market, by application
5.5.1.2 Commercial AR Market, by application
5.5.1.3 Enterprise AR market, by application
5.5.2 VR Market, by Application
5.5.2.1 Consumer VR market, by application
5.5.2.2 Commercial VR market, by application
5.5.2.3 Enterprise VR market, by application
5.6 By Region
Chapter 6. North America Market Size and Forecast
6.1 Overview
6.2 By Type
6.2.1 AR Market, by Technology
6.2.1.1 Marker-based AR market, by type
6.2.1.2 Marker-less AR market, by type
6.2.2 VR Market, by Technology
6.3 By Offering
6.3.1 Hardware Market, by Type
6.3.2 Software Market, by Type
6.4 By Device Type
6.4.1 AR Devices Market, by Type
6.4.2 VR Devices Market, by Type
6.5 By Application
6.5.1 AR Market, by Application
6.5.1.1 Consumer AR market, by application
6.5.1.2 Commercial AR Market, by application
6.5.1.3 Enterprise AR market, by application
6.5.2 VR Market, by Application
6.5.2.1 Consumer VR market, by application
6.5.2.2 Commercial VR market, by application
6.5.2.3 Enterprise VR market, by application
6.6 By Country
Chapter 7. Europe Market Size and Forecast
7.1 Overview
7.2 By Type
7.2.1 AR Market, by Technology
7.2.1.1 Marker-based AR market, by type
7.2.1.2 Marker-less AR market, by type
7.2.2 VR Market, by Technology
7.3 By Offering
7.3.1 Hardware Market, by Type
7.3.2 Software Market, by Type
7.4 By Device Type
7.4.1 AR Devices Market, by Type
7.4.2 VR Devices Market, by Type
7.5 By Application
7.5.1 AR Market, by Application
7.5.1.1 Consumer AR market, by application
7.5.1.2 Commercial AR market, by application
7.5.1.3 Enterprise AR market, by application
7.5.2 VR Market, by Application
7.5.2.1 Consumer VR market, by application
7.5.2.2 Commercial VR market, by application
7.5.2.3 Enterprise VR market, by application
7.6 By Country
Chapter 8. APAC Market Size and Forecast
8.1 Overview
8.2 By Type
8.2.1 AR Market, by Technology
8.2.1.1 Marker-based AR market, by type
8.2.1.2 Marker-less AR market, by type
8.2.2 VR Market, by Technology
8.3 By Offering
8.3.1 Hardware Market, by Type
8.3.2 Software Market, by Type
8.4 By Device Type
8.4.1 AR Devices Market, by Type
8.4.2 VR Devices Market, by Type
8.5 By Application
8.5.1 AR Market, by Application
8.5.1.1 Consumer AR market, by application
8.5.1.2 Commercial AR market, by application
8.5.1.3 Enterprise AR market, by application
8.5.2 VR Market, by Application
8.5.2.1 Consumer VR market, by application
8.5.2.2 Commercial VR market, by application
8.5.2.3 Enterprise VR market, by application
8.6 By Country
Chapter 9. LATAM Market Size and Forecast
9.1 Overview
9.2 By Type
9.2.1 AR Market, by Technology
9.2.1.1 Marker-based AR market, by type
9.2.1.2 Marker-less AR market, by type
9.2.2 VR Market, by Technology
9.3 By Offering
9.3.1 Hardware Market, by Type
9.3.2 Software Market, by Type
9.4 By Device Type
9.4.1 AR Devices Market, by Type
9.4.2 VR Devices Market, by Type
9.5 By Application
9.5.1 AR Market, by Application
9.5.1.1 Consumer AR market, by application
9.5.1.2 Commercial AR market, by application
9.5.1.3 Enterprise AR market, by application
9.5.2 VR Market, by Application
9.5.2.1 Consumer VR market, by application
9.5.2.2 Commercial VR market, by application
9.5.2.3 Enterprise VR market, by application
9.6 By Country
Chapter 10. MEA Market Size and Forecast
10.1 Overview
10.2 By Type
10.2.1 AR Market, by Technology
10.2.1.1 Marker-based AR market, by type
10.2.1.2 Marker-less AR market, by type
10.2.2 VR Market, by Technology
10.3 By Offering
10.3.1 Hardware Market, by Type
10.3.2 Software Market, by Type
10.4 By Device Type
10.4.1 AR Devices Market, by Type
10.4.2 VR Devices Market, by Type
10.5 By Application
10.5.1 AR Market, by Application
10.5.1.1 Consumer AR market, by application
10.5.1.2 Commercial AR market, by application
10.5.1.3 Enterprise AR market, by application
10.5.2 VR Market, by Application
10.5.2.1 Consumer VR market, by application
10.5.2.2 Commercial VR market, by application
10.5.2.3 Enterprise VR market, by application
10.6 By Country
Chapter 11. U.S. Market Size and Forecast
11.1 By Type
11.1.1 AR Market, by Technology
11.1.1.1 Marker-based AR market, by type
11.1.1.2 Marker-less AR market, by type
11.1.2 VR Market, by Technology
11.2 By Offering
11.2.1 Hardware Market, by Type
11.2.2 Software Market, by Type
11.3 By Device Type
11.3.1 AR Devices Market, by Type
11.3.2 VR Devices Market, by Type
11.4 By Application
11.4.1 AR Market, by Application
11.4.1.1 Consumer AR market, by application
11.4.1.2 Commercial AR Market, by application
11.4.1.3 Enterprise AR market, by application
11.4.2 VR Market, by Application
11.4.2.1 Consumer VR market, by application
11.4.2.2 Commercial VR market, by application
11.4.2.3 Enterprise VR market, by application
Chapter 12. Canada Market Size and Forecast
12.1 By Type
12.1.1 AR Market, by Technology
12.1.1.1 Marker-based AR market, by type
12.1.1.2 Marker-less AR market, by type
12.1.2 VR Market, by Technology
12.2 By Offering
12.2.1 Hardware Market, by Type
12.2.2 Software Market, by Type
12.3 By Device Type
12.3.1 AR Devices Market, by Type
12.3.2 VR Devices Market, by Type
12.4 By Application
12.4.1 AR Market, by Application
12.4.1.1 Consumer AR market, by application
12.4.1.2 Commercial AR Market, by application
12.4.1.3 Enterprise AR market, by application
12.4.2 VR Market, by Application
12.4.2.1 Consumer VR market, by application
12.4.2.2 Commercial VR market, by application
12.4.2.3 Enterprise VR market, by application
Chapter 13. Germany Market Size and Forecast
13.1 By Type
13.1.1 AR Market, by Technology
13.1.1.1 Marker-based AR market, by type
13.1.1.2 Marker-less AR market, by type
13.1.2 VR Market, by Technology
13.2 By Offering
13.2.1 Hardware Market, by Type
13.2.2 Software Market, by Type
13.3 By Device Type
13.3.1 AR Devices Market, by Type
13.3.2 VR Devices Market, by Type
13.4 By Application
13.4.1 AR Market, by Application
13.4.1.1 Consumer AR market, by application
13.4.1.2 Commercial AR Market, by application
13.4.1.3 Enterprise AR market, by application
13.4.2 VR Market, by Application
13.4.2.1 Consumer VR market, by application
13.4.2.2 Commercial VR market, by application
13.4.2.3 Enterprise VR market, by application
Chapter 14. France Market
14.1 Market Overview
14.1.1 AR Market by Technology
14.1.1.1 Marker-based AR
14.1.1.2 Marker-less AR
14.1.2 VR Market by Technology
14.2 Market Segmentation
14.2.1 AR Market by Offering
14.2.1.1 Hardware
14.2.1.2 Software
14.2.2 VR Market by Offering
14.3 Market by Device Type
14.3.1 AR Devices
14.3.2 VR Devices
14.4 Market by Application
14.4.1 AR Market by Application
14.4.1.1 Consumer Applications
14.4.1.2 Commercial Applications
14.4.1.3 Enterprise Applications
14.4.2 VR Market by Application
14.5 Market by End-User
14.5.1 AR Market by End-User
14.5.2 VR Market by End-User
Chapter 15. U.K. Market
15.1 By Type
15.1.1 AR Market, by Technology
15.1.1.1 Marker-based AR market, by type
15.1.1.2 Marker-less AR market, by type
15.1.2 VR Market, by Technology
15.2 By Offering
15.2.1 Hardware Market, by Type
15.2.2 Software Market, by Type
15.3 By Device Type
15.3.1 AR Devices Market, by Type
15.3.2 VR Devices Market, by Type
15.4 By Application
15.4.1 AR Market, by Application
15.4.1.1 Consumer AR market, by application
15.4.1.2 Commercial AR Market, by application
15.4.1.3 Enterprise AR market, by application
15.4.2 VR Market, by Application
15.4.2.1 Consumer VR market, by application
15.4.2.2 Commercial VR market, by application
15.4.2.3 Enterprise VR market, by application
Chapter 16. Italy Market
16.1 By Type
16.1.1 AR Market, by Technology
16.1.1.1 Marker-based AR market, by type
16.1.1.2 Marker-less AR market, by type
16.1.2 VR Market, by Technology
16.2 By Offering
16.2.1 Hardware Market, by Type
16.2.2 Software Market, by Type
16.3 By Device Type
16.3.1 AR Devices Market, by Type
16.3.2 VR Devices Market, by Type
16.4 By Application
16.4.1 AR Market, by Application
16.4.1.1 Consumer AR market, by application
16.4.1.2 Commercial AR Market, by application
16.4.1.3 Enterprise AR market, by application
16.4.2 VR Market, by Application
16.4.2.1 Consumer VR market, by application
16.4.2.2 Commercial VR market, by application
16.4.2.3 Enterprise VR market, by application
Chapter 17. Spain Market
17.1 By Type
17.1.1 AR Market, by Technology
17.1.1.1 Marker-based AR market, by type
17.1.1.2 Marker-less AR market, by type
17.1.2 VR Market, by Technology
17.2 By Offering
17.2.1 Hardware Market, by Type
17.2.2 Software Market, by Type
17.3 By Device Type
17.3.1 AR Devices Market, by Type
17.3.2 VR Devices Market, by Type
17.4 By Application
17.4.1 AR Market, by Application
17.4.1.1 Consumer AR market, by application
17.4.1.2 Commercial AR Market, by application
17.4.1.3 Enterprise AR market, by application
17.4.2 VR Market, by Application
17.4.2.1 Consumer VR market, by application
17.4.2.2 Commercial VR market, by application
17.4.2.3 Enterprise VR market, by application
Chapter 18. China Market
18.1 By Type
18.1.1 AR Market, by Technology
18.1.1.1 Marker-based AR market, by type
18.1.1.2 Marker-less AR market, by type
18.1.2 VR Market, by Technology
18.2 By Offering
18.2.1 Hardware Market, by Type
18.2.2 Software Market, by Type
18.3 By Device Type
18.3.1 AR Devices Market, by Type
18.3.2 VR Devices Market, by Type
18.4 By Application
18.4.1 AR Market, by Application
18.4.1.1 Consumer AR market, by application
18.4.1.2 Commercial AR Market, by application
18.4.1.3 Enterprise AR market, by application
18.4.2 VR Market, by Application
18.4.2.1 Consumer VR market, by application
18.4.2.2 Commercial VR market, by application
18.4.2.3 Enterprise VR market, by application
Chapter 19. Japan Market
19.1 By Type
19.1.1 AR Market, by Technology
19.1.1.1 Marker-based AR market, by type
19.1.1.2 Marker-less AR market, by type
19.1.2 VR Market, by Technology
19.2 By Offering
19.2.1 Hardware Market, by Type
19.2.2 Software Market, by Type
19.3 By Device Type
19.3.1 AR Devices Market, by Type
19.3.2 VR Devices Market, by Type
19.4 By Application
19.4.1 AR Market, by Application
19.4.1.1 Consumer AR market, by application
19.4.1.2 Commercial AR Market, by application
19.4.1.3 Enterprise AR market, by application
19.4.2 VR Market, by Application
19.4.2.1 Consumer VR market, by application
19.4.2.2 Commercial VR market, by application
19.4.2.3 Enterprise VR market, by application
Chapter 20. India Market
20.1 By Type
20.1.1 AR Market, by Technology
20.1.1.1 Marker-based AR market, by type
20.1.1.2 Marker-less AR market, by type
20.1.2 VR Market, by Technology
20.2 By Offering
20.2.1 Hardware Market, by Type
20.2.2 Software Market, by Type
20.3 By Device Type
20.3.1 AR Devices Market, by Type
20.3.2 VR Devices Market, by Type
20.4 By Application
20.4.1 AR Market, by Application
20.4.1.1 Consumer AR market, by application
20.4.1.2 Commercial AR Market, by application
20.4.1.3 Enterprise AR market, by application
20.4.2 VR Market, by Application
20.4.2.1 Consumer VR market, by application
20.4.2.2 Commercial VR market, by application
20.4.2.3 Enterprise VR market, by application
Chapter 21. Australia Market
21.1 By Type
21.1.1 AR Market, by Technology
21.1.1.1 Marker-based AR market, by type
21.1.1.2 Marker-less AR market, by type
21.1.2 VR Market, by Technology
21.2 By Offering
21.2.1 Hardware Market, by Type
21.2.2 Software Market, by Type
21.3 By Device Type
21.3.1 AR Devices Market, by Type
21.3.2 VR Devices Market, by Type
21.4 By Application
21.4.1 AR Market, by Application
21.4.1.1 Consumer AR market, by application
21.4.1.2 Commercial AR Market, by application
21.4.1.3 Enterprise AR market, by application
21.4.2 VR Market, by Application
21.4.2.1 Consumer VR market, by application
21.4.2.2 Commercial VR market, by application
21.4.2.3 Enterprise VR market, by application
Chapter 22. South Korea Market
22.1 By Type
22.1.1 AR Market, by Technology
22.1.1.1 Marker-based AR market, by type
22.1.1.2 Marker-less AR market, by type
22.1.2 VR Market, by Technology
22.2 By Offering
22.2.1 Hardware Market, by Type
22.2.2 Software Market, by Type
22.3 By Device Type
22.3.1 AR Devices Market, by Type
22.3.2 VR Devices Market, by Type
22.4 By Application
22.4.1 AR Market, by Application
22.4.1.1 Consumer AR market, by application
22.4.1.2 Commercial AR Market, by application
22.4.1.3 Enterprise AR market, by application
22.4.2 VR Market, by Application
22.4.2.1 Consumer VR market, by application
22.4.2.2 Commercial VR market, by application
22.4.2.3 Enterprise VR market, by application
Chapter 23. Brazil Market
23.1 By Type
23.1.1 AR Market, by Technology
23.1.1.1 Marker-based AR market, by type
23.1.1.2 Marker-less AR market, by type
23.1.2 VR Market, by Technology
23.2 By Offering
23.2.1 Hardware Market, by Type
23.2.2 Software Market, by Type
23.3 By Device Type
23.3.1 AR Devices Market, by Type
23.3.2 VR Devices Market, by Type
23.4 By Application
23.4.1 AR Market, by Application
23.4.1.1 Consumer AR market, by application
23.4.1.2 Commercial AR Market, by application
23.4.1.3 Enterprise AR market, by application
23.4.2 VR Market, by Application
23.4.2.1 Consumer VR market, by application
23.4.2.2 Commercial VR market, by application
23.4.2.3 Enterprise VR market, by application
Chapter 24. Mexico Market
24.1 By Type
24.1.1 AR Market, by Technology
24.1.1.1 Marker-based AR market, by type
24.1.1.2 Marker-less AR market, by type
24.1.2 VR Market, by Technology
24.2 By Offering
24.2.1 Hardware Market, by Type
24.2.2 Software Market, by Type
24.3 By Device Type
24.3.1 AR Devices Market, by Type
24.3.2 VR Devices Market, by Type
24.4 By Application
24.4.1 AR Market, by Application
24.4.1.1 Consumer AR market, by application
24.4.1.2 Commercial AR Market, by application
24.4.1.3 Enterprise AR market, by application
24.4.2 VR Market, by Application
24.4.2.1 Consumer VR market, by application
24.4.2.2 Commercial VR market, by application
24.4.2.3 Enterprise VR market, by application
Chapter 25. Saudi Arabia Market
25.1 By Type
25.1.1 AR Market, by Technology
25.1.1.1 Marker-based AR market, by type
25.1.1.2 Marker-less AR market, by type
25.1.2 VR Market, by Technology
25.2 By Offering
25.2.1 Hardware Market, by Type
25.2.2 Software Market, by Type
25.3 By Device Type
25.3.1 AR Devices Market, by Type
25.3.2 VR Devices Market, by Type
25.4 By Application
25.4.1 AR Market, by Application
25.4.1.1 Consumer AR market, by application
25.4.1.2 Commercial AR Market, by application
25.4.1.3 Enterprise AR market, by application
25.4.2 VR Market, by Application
25.4.2.1 Consumer VR market, by application
25.4.2.2 Commercial VR market, by application
25.4.2.3 Enterprise VR market, by application
Chapter 26. South Africa Market
26.1 By Type
26.1.1 AR Market, by Technology
26.1.1.1 Marker-based AR market, by type
26.1.1.2 Marker-less AR market, by type
26.1.2 VR Market, by Technology
26.2 By Offering
26.2.1 Hardware Market, by Type
26.2.2 Software Market, by Type
26.3 By Device Type
26.3.1 AR Devices Market, by Type
26.3.2 VR Devices Market, by Type
26.4 By Application
26.4.1 AR Market, by Application
26.4.1.1 Consumer AR market, by application
26.4.1.2 Commercial AR Market, by application
26.4.1.3 Enterprise AR market, by application
26.4.2 VR Market, by Application
26.4.2.1 Consumer VR market, by application
26.4.2.2 Commercial VR market, by application
26.4.2.3 Enterprise VR market, by application
Chapter 27. U.A.E. Market
27.1 By Type
27.1.1 AR Market, by Technology
27.1.1.1 Marker-based AR market, by type
27.1.1.2 Marker-less AR market, by type
27.1.2 VR Market, by Technology
27.2 By Offering
27.2.1 Hardware Market, by Type
27.2.2 Software Market, by Type
27.3 By Device Type
27.3.1 AR Devices Market, by Type
27.3.2 VR Devices Market, by Type
27.4 By Application
27.4.1 AR Market, by Application
27.4.1.1 Consumer AR market, by application
27.4.1.2 Commercial AR Market, by application
27.4.1.3 Enterprise AR market, by application
27.4.2 VR Market, by Application
27.4.2.1 Consumer VR market, by application
27.4.2.2 Commercial VR market, by application
27.4.2.3 Enterprise VR market, by application
Chapter 28. Competitive Landscape
28.1 List of Market Players and their Offerings
28.2 Competitive Benchmarking of Key Players
28.3 Product Benchmarking of Key Players
28.4 Recent Strategic Developments
Chapter 29. Company Profiles
Chapter 30. Appendix
30.1 Sources and References
30.2 Related Reports
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