Web Content Management Market to Generate Revenue Worth $36,422.8 Million by 2030

  • Published: July 2020

The growing demand for digital marketing solutions, surging online retail industries, and multi-channel customer experience management are the key factors positively impacting the growth of the global web content management market. Due to these factors, the market is expected to generate $36,422.8 million revenue by 2030, advancing at a CAGR of 18.4% during the forecast period (2020–2030).

COVID-19 Impact Analysis

Due to the coronavirus (COVID-19) pandemic, consumers have started postponing non-essential purchases, by postponing their demands, and companies are focusing more on efficient content management and customer engagement, which is projected to significantly increase the demand for web content management solutions during 2020 and 2021. Further, the COVID-19 pandemic has resulted in schools and several other organizations to shut all across the world. Therefore, demand for online education is increasing across all regions. Online education providers are increasingly adopting web content management solutions to manage administrative tasks and content development from a central location, which is significantly fueling the market growth during this pandemic.

Service Category to Witness Faster Growth during Forecast Period

The web content management market, based on type, is classified into solution and service. Between these, the service category is expected to witness faster growth in the market during the forecast period. This can be due to increasing demand for integration, implementation, and consulting services. Implementation services rely on a structured, comprehensive approach from design to testing to help businesses quickly achieve optimal outcomes from software and solutions.

Further, the web content management market, based on industry, is classified into media & entertainment; retail & consumer goods; education; healthcare; travel & hospitality; banking, financial services and insurance (BFSI); telecom & information technology (IT); government; and others. Among these, the healthcare category is projected to witness fastest growth in the market during the forecast period. The demand for centralized management and access to healthcare information is increasingly generating from healthcare consumers who want access to their clinical, health, and financial information. Healthcare organizations are increasingly focusing on providing the patients they serve with easy access to their information. Owing to these facts, adoption of web content management solutions is increasing in the vertical.

Geographically, the web content management market in Asia-Pacific (APAC) is expected to witness lucrative growth during the forecast period. The market is buoyed by the growing e-commerce industry in China and India, increasing number of internet users, rising social media users, increasing adoption of mobile devices, and surging implementation of digital platforms in the region.

Product Launches Is the Strongest Strategic Measure Taken by the Players in the Market

Players in the web content management market are focusing on product launches to gain market foothold. For instance, in November 2019, Sitecore Corporation A/S announced the launch of Sitecore AI, a new machine learning framework that empowers marketers with predictive insights to automate the delivery of personalized digital experiences. Automated personalization is the first of the next-generation services within Sitecore AI, powered by Microsoft Azure, to automatically identify visitor trends, create customer segments, and modify page elements to deliver personalized experiences. Sitecore AI delivers individualized, contextual experiences that guide visitors along their journey with content that is useful and actionable.

Similarly, in July 2018, OpenText Corporation released the next-generation hybrid cloud-platform, OpenText OT2, which brings together an intelligent automation, high security, and EIM application.

Browse report overview with detailed TOC on "Web Content Management Market Research Report: By Type (Solution, Service), Deployment Type (Cloud, On-Premises), Enterprise (Large Enterprises, SMEs), Industry (Media & Entertainment, Retail & Consumer Goods, Education, Healthcare, Travel & Hospitality, BFSI, Telecom & IT, Government) - Global Industry Analysis and Growth Forecast to 2030" at:

Some of the major players operating in the global web content management market are Oracle Corporation, IBM Corporation, OpenText Corporation, Adobe Inc., SDL plc, Microsoft Corporation, Acquia Inc., Sitecore Corporation A/S, Episerver Inc., Rackspace US Inc., Progress Software Corporation, Upland Software Inc., Crownpeak Technology Inc., e-Spirit Inc., Kentico Group Angler Technologies India Pvt. Ltd., Contentful GmbH, HCL Technologies Limited, Percussion Software Inc., Kofax Inc., Laserfiche Hyland Software Inc., Unisys Corporation, Ibexa AS, and Everteam Software.