U.A.E. Fragrance Market To Generate Revenue Worth $1,622.5 Million by 2030
- Published: April 2022
The U.A.E. fragrance market generated a revenue of $913.7 million in 2021, which is expected to reach $1,622.5 million by 2030, advancing at a CAGR of 6.6% during 2021–2030. This can be ascribed to the surging need for custom-made and eco-friendly fragrance products and the increasing demand for scented candles.
Another major factor driving the industry is the rising importance of personal hygiene and grooming among men and women in the U.A.E. Fragrances help boost the self-confidence of people and have a beneficial influence on the overall impression. For some people, wearing perfume complements their idea of personal cleanliness, whereas some people do it simply to give off a pleasant smell. Thus, the changing perception of fragrances being an integral part of personal care has led to their increased demand.
Women Dominate Fragrance Market
Women consider perfumes to be an important part of their own identity. With the rise of the female workforce, scents are becoming more fashionable. Ladies love fragrance, and it is one of the most important and appealing personal care accessories. Some women prefer a light scent, while others prefer a powerful one. Women have a variety of scent options to select from, depending on whether they are at work, at home, or at a social event.
Perfumes have become an essential part of the personal care routines of both men and women in the U.A.E. Perfumes that are being used by people signify their personality, style, and individuality. With the changing consumer preference, people in the U.A.E. are influenced by western perfumes, due to which many companies from the West, such as Christian Dior SE and Elemis Ltd., have started their business in the country, which is contributing to the growth of the market.
Product Launches Are Most-Effective Strategic Measure
Players in the U.A.E. fragrance market have been involved in product launches to remain competitive. For instance:
- In February 2021, Ajmal launched its latest fragrance Aristocrat Platinum Eau De Parfum, embodying the memories and success garnered over the last 70 years. It is the new age fragrance that embodies luxury, with a lasting bold imprint.
- In August 2021, Beiersdorf AG’s dermo-cosmetics brand Eucerin started the global launch of two additional products from its DERMOPURE series for acne-prone skin, Eucerin DERMOPURE TRIPLE EFFECT SERUM with Thiamidol and the DERMOPURE PROTECTIVE FLUID SPF 30.
Some of the major players operating in the U.A.E. fragrance market includes Abdul Samad Al Qurashi, Arabian Oud, Rasasi Perfumes Industry LLC, Johnson & Johnson, The Procter & Gamble Company, Unilever Group, Nuxe Inc., Weleda Group, Candle-Lite Company LLC, and Victoria’s Secret & Co.