Published: April 2022 | Report Code: 12245 | Available Format: PDF | Pages: 203
The U.A.E. fragrance market size was valued at $913.7 million in 2021, and it is predicted to witness a CAGR of 6.6% during 2021–2030. This can be ascribed to the surging investments in advertising and marketing initiatives, especially via digital channels, the rising disposable income, and the increasing demand for custom-made, natural, and eco-friendly cosmetic products in the country.
The U.A.E. has become a popular destination for investments among manufacturers and suppliers of a variety of products in recent years. The market exhibits a high growth potential, owing to the constantly increasing consumer demand for personal care products. Fragrances have gradually become essential daily products for the general public. Additionally, with the rise in internet penetration, the number of social media users has increased considerably. Taking this into consideration, most of the key players in the market are promoting their offerings on social media and other online platforms.
The COVID-19 pandemic had an enormous impact on every aspect of the beauty and personal care industry. To reduce the spread of the virus, several governments, including the U.A.E, had implemented strict regulations, such as lockdowns. This resulted in the shutdown of manufacturing plants, distribution in the supply chain, unavailability of certain raw materials, and logistical challenges in the market. Also, it impacted consumer expenditure, which minimized the sales of fragrance products.
In the country, luxury products held a larger revenue share, of about 70%, in 2021. This is because the U.A.E. is an economically strong market, and therefore, major multinational brands often launch their premium products earlier in this country than many others. Also, around 60% of the population of the U.A.E. falls in the age group of 14–40. This population has a significantly higher purchasing power than that of other age groups. Moreover, most of the working population lies under the age group of 18–40 who works as the most powerful catalyst for the surging demand for luxury fragrance products.
There is a rise in the use of cosmetics among men in their daily routine, which complements the growth of the market. Men are becoming more concerned about their personalities. Also, after doing the workout, they use products that contain fragrance to remove body odor. Furthermore, as urbanization increases and a fascination with western culture spreads beyond cities, men are opting for spicy, woody, oceanic, and citrus notes.
Perfumes are an important element of both men's and women's grooming rituals in this country, as well as a sign of cleanliness and excellent taste. In recent years, the U.A.E. has seen a significant increase in the number of international perfume companies establishing their operations in the country. By combining traditional oriental elements in their scents and adding contemporary fragrances, they are progressively providing their products to the local populace.
Also, perfumes express the users’ personality, style, and uniqueness. People in the U.A.E. are migrating from traditional to Western fragrances as their tastes change. As a result, numerous Western brands, including Christian Dior SE and Elemis Ltd., are setting up shops in the country, contributing to the expansion of the U.A.E. fragrance industry.
One of the major drivers in the U.A.E. fragrance market is the surging demand for organic and natural-ingredient-based products. Some common ingredients used in such fragrances are sandalwood, geranium bourbon, and patchouli. However, the industry is mostly reliant on synthetic components, with synthetic fragrances accounting for 60–65% of the total market. On the other hand, 30–35% of the market has been occupied by fragrances made of natural ingredients. The major factor supporting the demand for organic fragrances is the rising consumer awareness related to ingredients used in them. This is owing to the increasing focus on personal health and hygiene, as well as the changing lifestyle, which is driving the consumption of chemical-free products.
Also, people around the globe, including in the U.A.E., are becoming increasingly aware of the importance of a healthy life. As a result, fitness has become a prime area of focus for millions of people, which is leading to a significant rise in the number of gym-goers. According to the Dubai World Trade Centre, in the U.A.E., there are 800 fitness clubs with 523,000 members. Health clubs and gyms that offer personal training and advanced exercise equipment are projected to promote the market growth in the future, as consumers in the U.A.E. are willing to spend more on fragrances to mask the unpleasant odor coming from their bodies after an intense workout.
Report Attribute | Details |
Historical Years |
2015-2021 |
Forecast Years |
2022-2030 |
Market Size in 2021 |
$913.7 Million |
Revenue Forecast in 2030 |
$1,622.5 Million |
Growth Rate |
6.6% CAGR |
Report Scope |
Market Trends, Drivers, and Restraints; Revenue Estimation and Forecast; Segmentation Analysis; Impact of COVID-19; Companies’ Strategic Developments; Market Share Analysis of Key Players; Company Profiling |
Segments Covered |
By Category; By Product Type; By Gender |
Explore more about this report - Request free sample pages
Major players in the market have been involved in acquisition and partnership strategies to remain competitive. For instance:
The research offers the market size of the U.A.E. fragrance market for the period 2015–2030.
Based on Category
Based on Product Type
Based on Gender
In 2030, the value of the U.A.E. fragrance market will be $1,622.5 million.
The U.A.E. fragrance market is expected to witness a CAGR of 6.6% during 2021–2030.
Perfumes are the largest category under the product type segment of the U.A.E. fragrance industry.
The U.A.E. fragrance market drivers are the surging investments in advertising and marketing initiatives, especially via digital channels, the rising disposable income, and the increasing demand for custom-made, natural, and eco-friendly cosmetic products.
Most U.A.E. fragrance market players are adopting acquisition and partnership strategies to sustain their business growth.
Get a bespoke market intelligence solution
Want a report tailored exactly to your business strategy?
Request CustomizationWant an insight-rich discussion with the report author?
Speak to AnalystOur dedication to providing the most-accurate market information has earned us verification by Dun & Bradstreet (D&B). We strive for quality checking of the highest level to enable data-driven decision making for you
Our insights into the minutest levels of the markets, including the latest trends and competitive landscape, give you all the answers you need to take your business to new heights
With 24/7 research support, we ensure that the wheels of your business never stop turning. Don’t let time stand in your way. Get all your queries answered with a simple phone call or email, as and when required
We take a cautious approach to protecting your personal and confidential information. Trust is the strongest bond that connects us and our clients, and trust we build by complying with all international and domestic data protection and privacy laws