The color cosmetics market in the U.A.E. is expanding rapidly owing to the growing consciousness about appearance and rising disposable income. In addition, the surging demand for organic color cosmetic products, high investments in advertising and marketing initiatives, including via digital marketing channels and influencers, and growing population of working women are contributing to the growth of the market. Because of these factors, the market to generate $769.7 million revenue by 2030, and it would show significant growth during the forecast period.
The impact of the COVID-19 pandemic on the market for color cosmetics in the U.A.E. has been negative. The supply and demand chains have been disrupted as a result of the nationwide lockdown. Additionally, since the lifting of the lockdown, manufacturing plants have been working with constraints. Moreover, the government protocol has been discouraging people from moving out and shop, which has drastically lowered the sales of cosmetics.
The color cosmetics market is bifurcated into one-time and refillable, on the basis of packaging. Of these, the one-time packaging category held the larger revenue share in the U.A.E. color cosmetics market in 2020. In addition, this category is expected to record the faster growth during the forecast period. This will majorly be because, since the last decade, there has been a high use of one-time packaging, or single-use packaging, for every type of cosmetics.
Further, the market for color cosmetics is bifurcated into luxury product and mass product, on the basis of type, of which the mass product bifurcation held the larger market share in 2020. It is also predicted to witness substantial growth during the forecast period as mass products are available at affordable prices, as their production costs less due to the low raw material costs and high manufacturing volume.
Geographically, the largest U.A.E. color cosmetics market share was held by the Dubai city, in 2020. This can be ascribed to the increasing per capita expenditure on cosmetic products, growing population of working women, and surging sales of cosmetics through online channels.
Players in the color cosmetics industry of the U.A.E. have been involved in mergers and acquisitions to enhance their market presence. For instance, in June 2020, L'Oréal S.A. consented to acquire Thayers Natural Remedies, a U.S.-based natural skincare brand, from Henry Thayer Company. The brand was incorporated into L'Oréal's Consumer Products Division. Headquartered in Easton, Connecticut, Thayers Natural Remedies offers a range of beauty items, including toners and astringents.
Some of the major players operating in the U.A.E. color cosmetics market are L'Oréal S.A., The Procter & Gamble Company, Unilever Group, Beiersdorf AG, The Estée Lauder Companies Inc., Shiseido Co. Ltd., Avon Products Inc., Oriflame Holding AG, LVMH Moët Hennessy-Louis Vuitton SE, Coty Inc., Revlon Inc., Guerlain SA, and MAC Cosmetics.