Published: September 2021 | Report Code: CP12244 | Available Format: PDF | Pages: 119
The U.A.E. color cosmetics market generated $370.6 million revenue in 2020, and it is predicted to show a substantial CAGR of 7.6% CAGR during 2020–2030. The rising disposable income, growing consciousness about appearance, surging demand for organic color cosmetic products, high investments in advertising and marketing initiatives, increasing number of digital marketing channels and influencers, and growing population of working women are boosting the growth of the color cosmetics market in the U.A.E.
The COVID-19 pandemic has negatively affected the U.A.E. market for color cosmetics, due to the lockdown in the country impacting the workforce and manufacturing operations, customers, vendors, and suppliers. Manufacturing plants were closed down, and they are currently operating with many restrictions since the lifting of the lockdowns. This has resulted in a decrease in production. In addition, the shutdown of physical cosmetic stores and beauty salons and the disrupted supply chain of cosmetic products across the country have negatively impacted the market.
The luxury products are expected to be the faster growing category during the forecast period, based on type. This is majorly due to the increasing personal income, and further, to maintain a lavish lifestyle in the wealthy lifestyle. Since luxury goods are expensive, wealthy people are disproportionate consumers of luxury goods.
In 2020, facial make-up emerged as the highest-revenue-generating category in the color cosmetics market, by product. This was due to an increase in the demand for natural facial color cosmetics, such as facial compacts, bronzers, blushes, foundations, and highlighters. Essentially, the rising number of working women and millennial women's increasing awareness on their physical appearance have resulted in a surge in the sale of facial make-up products across the country.
Women are to be the fastest-growing consumer group in the market for color cosmetics in U.A.E. over the forecast period, based on consumer group. This is mainly attributed to the expanding spending power of women, growing population of working women, rising gross domestic product (GDP) per capita, availability of better products, rising awareness of women on diverse products, and extensive promotional activities for active color cosmetics for women.
Dubai accounted for the largest revenue share in the color cosmetics market of the U.A.E. in 2020, based on city. This was majorly due to the increasing per capita expenditure on cosmetic products, growing population of working women, and surging sales of cosmetics through online channels. This metropolitan city displays a higher consumption of cosmetic and fragrance products in the country as its population is more cosmopolitan and richer compared to that of other emirates.
Major manufacturers of color cosmetics are involved in product launches, which act as a key trend in the market. For instance, in August 2021, RAMICOS Cosmetics, a new startup, announced the launch of a whole new range of products with new formulas that are clean, vegan, and freshly packaged. The startup will launch its direct-to-consumer website in the next two months, which will offer access to both RAMICOS cosmetics and skincare brands, including color cosmetics. Moreover, in May 2021, singer Selena Gomez’s beauty brand, Rare Beauty, was launched in the U.A.E. This brand was launched in Sephora stores in Middle East countries.
People are adopting color cosmetics, such as eye shadow palettes, lipsticks, nail paints, and hair color items, as their awareness on their appearance grows. Additionally, the adoption of color cosmetics is rising among young and working women in order to look beautiful. Furthermore, social media sites are increasingly becoming important for adolescents. Photo-centric social media networks, which emphasize physical appearance, make it possible for an individual's photograph to be broadcast to a peer audience at any time. This conduct leads to an increase in people's self-consciousness about their appearance, which fuels the demand for color cosmetics.
Instagram, YouTube, Facebook, Twitter, Pinterest, and beauty blogs are the main digital marketing channels that are influencing consumers to try new cosmetic products. In the U.A.E., there are approximately 1,000 beauty influencers, as of August 2021. Some of the top beauty influencers are Elnaz Golrokh, Annabella Hilal, Eljammi Gozali, Joelle Mardinian, Samira Olfat, Alreem Saif, Huda Heidi Kattan, Najla Kaddour, Sonia Ali, and Fyza Ali, who create an influence over people regarding cosmetics, including color cosmetics. Thus, digital platforms have become a crucial marketing tool for producers, where they directly interact with consumers.
|Base Year (2020) Market Size||$370.6 Million|
|Market Size Forecast in 2030||$769.7 Million|
|Forecast Period CAGR||7.6%|
|Report Coverage||Market Trends, Drivers, and Restraints, Revenue Estimation and Forecast, Segmentation Analysis, City Breakdown, Impact of COVID-19, Companies’ Strategic Developments, Market Share Analysis, Company Profiling|
|Market Size by Segments||By Type, By Product, By Packaging, By Consumer Group, By Distribution Channel, By City|
|Market Size of Geographies||Dubai, Abu Dhabi, Sharjah, Ajman, Ras al-Khaimah|
|Secondary Sources and References (Partial List)||Anti-Aging Medicine World Congress, Bureau of Labor Statistics, Beautyworld Middle East, Census and Economic Information Center, General Authority for Statistics, World Bank, World Health Organization.|
In recent years, players in the U.A.E. color cosmetics market have entered into acquisitions and partnerships in order to gain a significant position in the market. For instance,
The U.A.E. color cosmetics market report offers comprehensive market segmentation analysis along with market estimation for the period 2015-2030.
Based on Type
Based on Product
Based on Packaging
Based on Consumer Group
Based on Distribution Channel
The color cosmetics market in the U.A.E. will grow by 7.6% during 2020-2030.
Facial make-up products witness the highest sales in the U.A.E. color cosmetics industry.
The dominance of Dubai on the color cosmetics market of the U.A.E. is credited to the city’s position as a global cultural, entertainment, financial, and tourist hub.
The U.A.E. color cosmetics industry is advancing due to the rising appearance consciousness and intensive digital marketing by the players.
Product launches are trending in the color cosmetics market of the U.A.E.
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