U.A.E Color Cosmetics Market Size & Share Analysis - Trends, Drivers, Competitive Landscape, and Forecasts (2024-2030)

U.A.E Color Cosmetics Market Trends & Drivers

Innovations in New Product Development

• Industry players have been indulged in the innovation of color cosmetic products, which include make-up products for eyes, lips, cheeks, and hair.
• The players are involved in bringing more and more innovations in the market, due to the increased demand for advanced personal care products, in order to improve the appearance of people.
• Moreover, the population of working women has increased over the past decade, and this population is highly active in appearance.
• Moreover, people are becoming more aware of skin diseases caused due to harmful climatic conditions, and harsh chemicals that are used for the production of color cosmetics. Due to this, people prefer organic and natural products that can be used daily, without leaving any kind of side effects on the skin.

Growing Consciousness about Appearance

• With the growing appearance consciousness among people, they are adopting high-rated color cosmetics, including eye shadow palettes, , nail paints, and hair color products.
• This, in turn, is increasing the demand for color cosmetics exponentially across the world, including the U.A.E.
• Moreover, the growth in consumption of these products has been increased, due to the increasing number of elderly citizens who are in constant search for products that fulfill their aspirations and desire to look young.
• Also, the adoption of color cosmetics is widely been observed among young and working women in order to look beautiful.
• Moreover, the use of photo-based social media sites is now a central part of adolescents’ lives.
• Such photo-based social media sites, which emphasize physical appearance, allow the possibility that at any moment an individual’s photograph could be broadcast to an audience of peers.
• This behavior further leads to the growing consciousness about appearance among people, which, in turn, drives the demand for color cosmetics.

Rising Awareness Regarding Environment and Animal Protection

• Environmental protection is a key concern across the world. The U.A.E. has broadcasted its efforts to ensure its contribution to the protection of the environment and its resources. 
• Most of the color cosmetics have been made with harmful chemicals. Moreover, toxic ingredients do not vanish in the ecosystem, rather these chemicals are harming sea life and other life on the Earth.
• In addition, plastics used for packaging of these products may lead to harm to sea life, microbiome, and ecosystems.
• Further, 70% of cosmetic packaging products end up in landfills unfinished, and many discarded plastics are ending up in oceans.
• In the oceans, these plastics create a suitable environment for micro bacteria and hamper ocean life. Due to the above-mentioned factors, many people are quitting color cosmetics, in order to save the environment.
• Moreover, the color cosmetics should be tested in order to provide people with better products. Cosmetic testing on animals is a type of animal testing used to test the safety and hypoallergenic properties of cosmetic products for use by humans.
• On the other hand, companies have to do their cosmetic testing on animals, such as mice, rats, monkeys, dogs, Guinea pigs, and other animals. This type of animal testing is often harmful to the animal subjects, and it is opposed by animal rights activists and others. 
• Therefore, to protect the environment and animals, most people are avoiding to use of these color cosmetic products, which, in turn, is impeding the market growth.

U.A.E Color Cosmetics Industry Outlook

Type Insights

• Luxury products are a rapidly growing category at a CAGR of 8.3% from 2024-2030 in the market. This is majorly due to the increasing personal income, and further, to maintain a lavish lifestyle in the wealthy lifestyle. Since luxury goods are expensive, wealthy people are disproportionate consumers of luxury goods.
• Mass products are the larger category and have a market share of around 80% in 2023. This is majorly due to the fact that these products are manufactured in huge masses at one time, in order to provide greater access to cosmetics to customers.
• In addition, these products are available at affordable prices, as the production of these products costs less due to low raw material costs.

The type segment contains two categories:

• Luxury Product (Faster-Growing Category)
• Mass Product (Larger Category)

Product Insights

• The facial make-up is the largest product with a market share of around 35% in 2023 as well as it is the fastest category. This is due to an increase in the demand for natural facial color cosmetics, such as facial compacts, bronzers, blushes, foundations, and highlighters.
• Essentially, the rising number of working women and millennial women's increasing awareness of their physical appearance has resulted in a surge in the sale of facial make-up products across the country.

During the study, these products have been found:

• Nail Products
• Lip Products
• Eye Make-Up
• Facial Make-Up (Largest and Fastest-Growing Product)
• Hair Color Products
• Special Effect Products

Packaging Insights

• The one-time packaging is the largest category with a market share of around 70% in 2023 and it is also the fastest category. This will majorly be because, since the last decade, there has been a high use of one-time packaging, or single-use packaging, for every type of cosmetics.
• Additionally, it offers convenience to consumers as it eradicates the need for carrying heavy packaging, especially for those people who travel a lot.

Further, the packaging is divided into two categories:

• One-Time (Larger and Faster-Growing Category)
• Refillable

Consumer Group Insights

• The women's consumer group is the largest with a market share of around 50% in 2023 and it is the fastest category too. This is primarily on account of factors like increasing spending power of women, surging population of working women, rising GDP per capita, availability of better and new products, rising awareness of women to adopt different products, and aggressive promotional activities of color cosmetics for women.

Further, a consumer group has three types:

• Men
• Women (Largest and Fastest-Growing Category)
• Unisex

Distribution Channel Insights

• The Supermarket/Hypermarket is the largest distribution channel with a market share of around 40% in 2023. This is primarily attributed to the fact that the supermarket/hypermarket comprises a wide range of cosmetic products of different brands, and makes higher accessibility of the products to customers.
• The online category is the fastest-growing distribution channel with a CAGR of 8.5% from 2024-2030 in the market. This can be mainly ascribed to the massive adoption of the internet, resulting in higher access to online shopping websites. For consumers, this distribution channel offers convenience while buying differentiated products and services from numerous vendors at lower prices.
• The consumers can use price comparison sites and search engines, which speeds up the search and gives the freedom to compare the same product with different features. In addition, e-commerce also benefits firms by providing a channel to better promote and distribute their products. 

Further, four distribution channels have been found:

• Grocery/Departmental Store
• Supermarket/Hypermarket (Largest Category)
• Multi-Brand Retail Store
• Online (Fastest-Growing Category)

Geographical Insights

• Dubai is the largest city with a market share of around 45% in 2023 and it is also the fastest-growing category in the market This is majorly due to the increasing per capita expenditure on cosmetic products, growing population of working women, and surging sales of cosmetics through online channels.
• Moreover, consumers are increasingly purchasing viewing all information on the products on blogging and social media websites before purchasing them. Thus, people who generally buy products online will continue to increase in number in Dubai in the years to come.

Further, these cities were analyzed for this report:

• Dubai (Largest and Fastest-Growing City)
• Abu Dhabi
• Sharjah
• Ajman
• Ras al-Khaimah
• Others

Competitive Analysis

• Players in the color cosmetics industry of the U.A.E. have been involved in mergers and acquisitions to enhance their market presence. Global players such as L'Oréal S.A., The Procter & Gamble Company, and The Estée Lauder Companies Inc. also have a wide presence which aids the growing consumer preferences.

U.A.E Color Cosmetics Companies News

• In July 2023, the Emirati Human Resources Development Council (EHRDC) partnered up with L'Oréal Middle East to support the U.A.E.'s emiratization agenda.
• In August 2021, Carolina Herrera's captivating and totally customized collection of ready-to-wear cosmetics, Herrera Beauty's premium label, is now exclusively available online and at selected Sephora stores across the U.A.E., Kingdom of Saudi Arabia, Kuwait, and Qatar. The beauty lipsticks, lip liquid, face compacts, and mini tint of Herrera are being offered in-store and online for the first time.
• In July 2021, Sephora SA acquired Feelunique.com from Palamon Capital Partners, a U.K. online retailer of premium beauty products, to strengthen its online business and make expansion in the British market.
• In June 2021, Oriflame Holding AG announced a collaboration with Probi, a probiotic supplier and producer, for the introduction of its digestive probiotic concept. The resulting product is Probi Digestis, a probiotic supplement focusing on general gut health that incorporates probiotic strains and customer-specific formulations from Probi's concept.
• In June 2021, Oriflame Holding AG, a Swedish cosmetics company, introduced a new and improved version of its color cosmetics brand The One. The innovative brand is aimed at women who like expressing their originality and power in all aspects of their lives. The One offers a comprehensive portfolio of on-trend concepts, colors, and packaging in cutting-edge packaging and design. The high-tech long-wear formulas are designed to provide long-lasting striking appearances.