U.A.E. Color Cosmetics Market Research Report: By Type (Luxury Product, Mass Product), Product (Nail Products, Lip Products, Eye Make-Up, Facial Make-Up, Hair Color Products, Special Effect Products), Packaging (One-Time, Refillable), Consumer Group (Men, Women, Unisex), Distribution Channel (Grocery/Departmental Store, Supermarket/Hypermarket, Multi-Brand Retail Store, Online) - Industry Analysis and Growth Forecast to 2030

Market Overview

The U.A.E. color cosmetics market generated $370.6 million revenue in 2020, and it is predicted to show a substantial CAGR of 7.6% during 2020–2030. The rising disposable income, growing consciousness about appearance, surging demand for organic color cosmetic products, high investments in advertising and marketing initiatives, increasing number of digital marketing channels and influencers, and growing population of working women are boosting the growth of the color cosmetics market in the U.A.E.

The COVID-19 pandemic has negatively affected the U.A.E. market for color cosmetics, due to the lockdown in the country impacting the workforce and manufacturing operations, customers, vendors, and suppliers. Manufacturing plants were closed down, and they are currently operating with many restrictions since the lifting of the lockdowns. This has resulted in a decrease in production. In addition, the shutdown of physical cosmetic stores and beauty salons and the disrupted supply chain of cosmetic products across the country have negatively impacted the market.

Luxury Products Are Estimated To Witness The Faster-Growing Category During The Forecast Period (2021—2030)

The luxury products are expected to be the faster growing category during the forecast period, based on type. This is majorly due to the increasing personal income, and further, to maintain a lavish lifestyle in the wealthy lifestyle. Since luxury goods are expensive, wealthy people are disproportionate consumers of luxury goods.

Facial Make-Up Holds Largest Share

In 2020, facial make-up emerged as the highest-revenue-generating category in the color cosmetics market, by product. This was due to an increase in the demand for natural facial color cosmetics, such as facial compacts, bronzers, blushes, foundations, and highlighters. Essentially, the rising number of working women and millennial women's increasing awareness on their physical appearance have resulted in a surge in the sale of facial make-up products across the country.

Women’s Color Cosmetics To Grow Fastest in Sales during Forecast Period

Women are to be the fastest-growing consumer group in the market for color cosmetics in U.A.E. over the forecast period, based on consumer group. This is mainly attributed to the expanding spending power of women, growing population of working women, rising gross domestic product (GDP) per capita, availability of better products, rising awareness of women on diverse products, and extensive promotional activities for active color cosmetics for women.

Dubai Is Largest Market for Color Cosmetics in U.A.E.

Dubai accounted for the largest revenue share in the color cosmetics market of the U.A.E. in 2020, based on city. This was majorly due to the increasing per capita expenditure on cosmetic products, growing population of working women, and surging sales of cosmetics through online channels. This metropolitan city displays a higher consumption of cosmetic and fragrance products in the country as its population is more cosmopolitan and richer compared to that of other emirates.

Product Launches Are Biggest Trend in Market

Major manufacturers of color cosmetics are involved in product launches, which act as a key trend in the market. For instance, in August 2021, RAMICOS Cosmetics, a new startup, announced the launch of a whole new range of products with new formulas that are clean, vegan, and freshly packaged. The startup will launch its direct-to-consumer website in the next two months, which will offer access to both RAMICOS cosmetics and skincare brands, including color cosmetics. Moreover, in May 2021, singer Selena Gomez’s beauty brand, Rare Beauty, was launched in the U.A.E. This brand was launched in Sephora stores in Middle East countries.

Growing Consciousness about Appearance Strongest Driver for Color Cosmetic Sales

People are adopting color cosmetics, such as eye shadow palettes, lipsticks, nail paints, and hair color items, as their awareness on their appearance grows. Additionally, the adoption of color cosmetics is rising among young and working women in order to look beautiful. Furthermore, social media sites are increasingly becoming important for adolescents. Photo-centric social media networks, which emphasize physical appearance, make it possible for an individual's photograph to be broadcast to a peer audience at any time. This conduct leads to an increase in people's self-consciousness about their appearance, which fuels the demand for color cosmetics.

Growing Digital Marketing Activities also Propelling Market

Instagram, YouTube, Facebook, Twitter, Pinterest, and beauty blogs are the main digital marketing channels that are influencing consumers to try new cosmetic products. In the U.A.E., there are approximately 1,000 beauty influencers, as of August 2021. Some of the top beauty influencers are Elnaz Golrokh, Annabella Hilal, Eljammi Gozali, Joelle Mardinian, Samira Olfat, Alreem Saif, Huda Heidi Kattan, Najla Kaddour, Sonia Ali, and Fyza Ali, who create an influence over people regarding cosmetics, including color cosmetics. Thus, digital platforms have become a crucial marketing tool for producers, where they directly interact with consumers.

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Market Players Involved in Acquisitions and Partnerships to Gain Clear Advantage

In recent years, players in the U.A.E. color cosmetics market have entered into acquisitions and partnerships in order to gain a significant position in the market. For instance,

• In June 2020, agreed to acquire a U.S.-based natural skincare brand, named Thayers Natural Remedies, from Henry Thayer Company. The brand would be incorporated into L'Oréal's Consumer Products Division. Based in Easton, Connecticut, Thayers Natural Remedies offers toners and astringents.
• In October 2020, L'Oréal Group announced its partnership with customer experience management (CXM) platform Sprinklr to enhance its client care capacities. L’Oréal is utilizing Sprinklr's 'Modern Care,' 'Modern Engagement', and 'Sprinklr AI' platforms to upgrade its capacity, to react to online client requests across all channels. As indicated by the two partners, the COVID-19 crisis has accelerated the e-commerce trend; thus, the former is upgrading its capacity to deal with the rising online client request volume.

Key Players in U.A.E. Color Cosmetics Market Include:

Market Size Breakdown by Segments

The U.A.E. color cosmetics market report offers comprehensive market segmentation analysis along with market estimation for the period 2015-2030.

Based on Type

• Luxury Product
• Mass Product

Based on Product

• Nail Products
• Lip Products
• Eye Make-Up
• Facial Make-Up
• Hair Color Products
• Special Effect Products

Based on Packaging

• One-Time
• Refillable

Based on Consumer Group

• Men
• Women
• Unisex

Based on Distribution Channel

• Grocery/Departmental Store
• Supermarket/Hypermarket
• Multi-Brand Retail Store
• Online

Geographical Analysis

• Dubai
• Abu Dhabi
• Sharjah
• Ajman
• Ras al-Khaimah
• Others