Earlier, documentaries in country were considered an offbeat genre that was liked by very less number of people. RTUK (The Supreme Council on Radio and Television) oversees the content of TV broadcasts in Turkey. RTUK has been using documentaries as a punishment, as when a program broadcast on a particular TV channel was found to be against the RTUK regulations, the TV channel was required to show a documentary during that broadcast slot. The documentaries were programmed during festivals at venues with less than adequate screening facilities, owing to low interest of people in them. But the scenario has been changing, and the documentaries are now liked by large number of people, including the teenagers. The Turkish Radio and Television Corporation (TRT), the major TV broadcasters in Turkey have established a channel TRT-Belgesel, which is completely dedicated to documentaries. The critical discussions and appreciations on several documentary topics have been observed in the recent past among the viewers, which has been driving the documentary television market in the country.
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The increasing number of TV viewers and growing interest of Turkish people in documentaries are the key growth drivers for the documentary market in the country. The number of TV viewers in Turkey has increased considerably in the recent past. The regular TV watching population in the country has increased from 39% in 2009 to 58% in 2014. The occasional TV watching population has also increased in the recent past. This includes the viewers of documentaries. Among the various media formats, the investment in television by the media companies has increased from 52% of the total media investment in 2009 to 60% in 2014. This also shows a favorable environment for the TV programming and related markets.
With the increasing interest of people in documentaries, the production and broadcasting of documentaries are now attracting investment in Turkey. The documentaries are garnering more exposure than before. The independent documentary filmmakers are also receiving partial government support, in terms of monetary funding. This has not only changed the production landscape owing to increase in funding, but also the filmmakers have more independence in the choice of subject of their documentaries. This is expected to provide ample growth opportunity for the documentary market in the country.
The information and data in the publication “Turkey Documentary Television Market Size, Share, Development, Growth and Demand Forecast to 2022” represent the research and analysis of data from various primary and secondary sources. A top-down approach has been used to calculate the Turkey documentary television market by content area, by type, and by socio economic group. The market is also calculated in terms of viewer age group, and volume. A separate chapter for Turkey documentary Television market has been added. P&S Intelligence analysts and consultants interact with leading companies of the concerned domain to substantiate every value of data presented in the report. The company bases its primary research on discussions with prominent professionals and analysts in the industry, which is followed by informed and detailed, online and offline research.
The number of TV viewers in Turkey has increased considerably in the recent past. The regular TV watching population in the country has increased from 39% in 2009 to 58% in 2014. The occasional TV watching population has also increased in the recent past. This includes the viewers of documentaries. Among the various media formats, the investment in television by the media companies has increased from 52% of the total media investment in 2009 to 60% in 2014. This also shows a favorable environment for the TV programming and the related markets.
Owing to less number of viewers, the documentary production and distribution in the country is less competitive. There is less number of companies producing documentaries in Turkey, among which TRT has the monopoly. Due to lack of competition, the documentary production lacks innovation, as compared to the developed market including the U.S. and the U.K. Moreover, the documentaries in the country are less promoted, as compared to the other TV programs. This is the major hindrance in the growth of the documentary television market in the country.
The major companies in the Turkey documentary television market include Turkish Radio and Television Corporation (TRT), Discovery Communications Inc., Time Warner Inc., Al Jazeera Media Network, France 24, and Digiturk.
TURKEY DOCUMENTARY TELEVISION MARKET SEGMENTATION
By Content Area
By Socio-Economic Group
By Viewer Age Group (In Volume Terms)