The rapid urbanization in major U.S. cities, expanding real estate industry, growing tourism and hospitality industry, and surging demand for smart shower glass doors are the major growth drivers for the U.S. shower glass door market. As a result of these factors, the industry is projected to generate $6,781.9 million revenue by 2030, advancing at a CAGR of 7.5% during the forecast period (2020–2030).
At the beginning of 2020, lockdowns and partial factory closures negatively impacted the manufacturing facilities in the U.S. shower glass door industry. The market faced insufficient stock of products in the beginning. While COVID-19 continues to spread around the country, key players have taken drastic steps, such as plant closures, to contain the spread of COVID-19 and ensure the safety of employees. Due to the aforementioned factors, the negative impact of the pandemic has slowed the growth of the market.
On the basis of product, the U.S. shower glass door market is categorized into frameless and framed products. Of these, in the forecast period, the frameless product category is expected to retain its market dominance. This would mainly be due to the higher usage of heavyweight, frameless shower glass door units, which are more expensive than framed doors, resulting in the higher revenue generation. Moreover, frameless doors are available in a larger number of designs as compared to the framed ones.
Furthermore, on the basis of door type, the U.S. shower glass door market is categorized into single, sliding, and bifold. Out of these, the single door type is expected to be the fastest-growing category in this industry. This would primarily be due to the higher affinity of consumers toward custom-built shower glass doors, which make residential and commercial units more valuable and appealing.
Geographically, the southern region of the country held the largest share in the U.S. shower glass door industry in the historical period, and it is expected to remain the largest market in the forecast period. This can be mainly attributed to the increasing popularity of textured/slumped glass, which uses the camouflage of paintings or textures technique to hide water stains and marks on the doors. Additionally, the southern region has the highest population density, which is leading to the increasing demand for residential buildings with modern interiors.
Players in the U.S. shower glass door market are involved in launching new products to expand their market presence. For instance, in December 2018, Basco Manufacturing Company expanded its range of finish offerings with the addition of a new Brushed Gold finish to its Basco and Roda shower door lines. The new Brushed Gold finish was launched to compliment the newly launched gold-plated faucets and fixtures by brands such as Kohler, Delta, and Moen.
Similarly, in July 2018, Aston Global Inc. launched the Coraline Pure entry-level models under the Completely Frameless Sliding Shower catalog. These products offer similar designs and features as the current Coraline Collection, which includes thick tempered clear glass, corrosion-resistant hardware, and different finishes, such as chrome and oil-rubbed bronze.
The major players operating in the U.S. shower glass door market include DreamLine Showers, Coastal Shower Doors, Aston Global Inc., Kohler Co., Basco Manufacturing Company, VIGO Industries, American Standard Brands, MAAX Bath Inc., and Masco Corporation.