The rapid urbanization, expansion in the real estate industry, growth of the tourism and hospitality industry, and high adoption of smart shower glass doors are the major growth drivers for the North American shower glass door market. Due to the aforementioned factors, the industry is projected to generate $7,151.7 million revenue by 2030, advancing at a CAGR of 7.6% during the forecast period (2021–2030).
In the wake of COVID-19, key manufacturers are witnessing the minimal sales, due to low manufacturing output and low demand from customers, leading to the crashing revenue collection. The significant fall in GDP in the first two quarters of 2020 reduced the household income, and thus, reducing the demand for shower glass doors. Moreover, temporarily stoppage of the production and reduced shipping of raw materials have negatively affected the shower glass door industry in the region.
On the basis of product type, the North American shower glass door market is categorized into frameless and framed shower glass doors. Between the two, the frameless shower glass door category held larger market share in 2020, and is expected to retain its dominance during the forecast period as well. This is mainly due to the high requirement for heavyweight glass and availability of frameless doors in large number of designs when compared to the framed ones.
Furthermore, on the basis of door type, the North American shower glass door market is categorized into single, sliding, and bifold. Among these, the single category accounted for the maximum share in the market, owing to the highest consumer base for this door type. Further, this type of door occupies less space and is relatively cheaper.
Moreover, on the basis of sales channel, the North American shower glass door market is categorized into direct and indirect channels. Of these, the indirect sales channel category is expected to witness faster growth during the forecast period. This can be majorly attributed to the better customer experience through in-person engagement, which provides necessary support and encouragement to the customers.
Geographically, the U.S. was larger contributor to the market in 2020, and further, the U.S. market is expected to witness higher CAGR during the forecast period. This is mainly attributed to the fact that the country has observed a rise in its urban population over the years, due to the growing employment and disposable income of citizens. According to the World Bank, the urban population in the U.S. has been rising, with around 82.4% of the total population were living in urban areas in 2019 as compared to 81.4% in 2014. This is expected to increase in upcoming years.
The North American shower glass door market is fragmented in nature, where companies have been involved in new product launches to gain a significant position in the industry. For instance, in July 2020, Manko Window Systems Inc., a U.S.-based fabricator of glass and manufacturer of architectural aluminum windows, entrances, storefronts, and curtain walls, announced Diamon-Fusion (a glass treatment technology) for its fabrication products. Invisible and ultra-thin, Diamon-Fusion chemically bonds to glass, transforming it into a high-performing, water-repellent surface and protecting it from stains and corrosion.
The major players operating in the North American shower glass door market include Coastal Shower Doors, DreamLine Showers, Aston Global Inc., Basco Manufacturing Company, Kohler Co., VIGO Industries LLC, American Standard Brands, Guardian Industries Holdings LLC, MAAX Bath Inc., Masco Corporation, and Fleurco Products Inc.