Personalized Nutrition Market To Generate $33,658.5 Million Revenue by 2030.

The personalized nutrition market size is expected to advance at a CAGR of 14.8% during 2022–2030, to reach USD 33,658.5 million by 2030.

The idea behind customized nutrition is to research and develop individual-specific products and services that are more effective than the general approaches followed by individuals. Personalized nutrition is an evolving trend as consumers are ready to pay a premium price for products that benefit their health more profoundly. The traditional approach of “one-size-fits-all is becoming less prevalent as consumers focus on the customization of products.

The market is propelled by a rise in the number of fitness enthusiasts, advent of various custom-made diet plans, and launch of technologically advanced solutions, such as genomic and gut microbiota testing kits. It is also driven by the wearables that possess the feature to track various health parameters.

Similarly, with the growing incidence of various chronic ailments, such as obesity and high blood pressure, due to the hectic lifestyles of people, the demand for innovative active measurement tools is increasing at a robust pace. The growing trend of digital solutions, coupled with the increasing health awareness, is further fueling the demand for such solutions. Furthermore, the rising focus on preventive healthcare measures, coupled with the increasing practice of food customization, is projected to increase the use of active measurement products, which include apps and testing kits.

Inquisitiveness of People for Personalized Nutrition

Based on end use segment, the direct-to-consumer category holds a substantial market share, of 40%, and it is expected to dominate the market during 2022–2030. The reason behind the largest market share is the continuous changes in consumers’ preferences related to nutrition-rich products and supplements, to enhance their health. The augmenting trend of paleo, keto, and other diets has led to the increasing awareness and use of customized nutrition solutions, such as health apps and programs, by a large number of people.

With the growing prevalence of various health problems associated with a hectic lifestyle, consumers are becoming increasingly curious about what suits their health best and are also inquisitive about the existing solutions. The adaptability among consumers toward custom-made nutritional products and their changing requirements are projected to drive the growth of the direct-to-customer category in the customized nutrition market.

Research Initiatives by Market Leaders

The research initiatives in personalized nutrition begin with investments in the required technologies to obtain individuals’ health data and analyze it to produce custom diets. With the availability of such technologies, an individual’s health data can be easily recorded, which would further allow individual health databases and standards to be established. Therefore, many players are teaming up with research institutions, raw material/ingredient suppliers, and medical institutions to build a personalized nutrition alliance and integrate R&D, production, and education.

For instance, in 2023, Amway announced plans to augment its focus on the gut microbiome, at its new business innovation hub in Singapore, in order to give itself a strong chance for growth in Southeast Asia. The priority is to expand the product lines of its Nutrilite supplement brand, especially probiotics and prebiotics, which enhance gut health. Already, the company is performing studies on the gut microbiome to augment its competence in the field of personalized nutrition in South Korea.

The biggest personalized nutrition market players are BASF SE, Koninklijke DSM N.V., Herbalife Nutrition Ltd., Amway Corp., Prenetics Limited, Nutrigenomix Inc., Viome Life Sciences Inc., Habit LLC, and Atlas Biomed Group Limited.