The patient engagement solutions market size is predicted to advance at a CAGR of 10.1% during 2022–2030, to reach $37,267.1 million by 2030. This is ascribed to the technological advancements, implementation of value-based programs, and rise in the population of individuals above 65 years of age.
The increasing adoption of cloud-based solutions is the key trend observed in the global patient engagement solutions market. A cloud-based system offers the mobility of records, speedy transfer of information, reduction in healthcare costs, and security and privacy of patients’ data. Moreover, cloud-based system providers catering to healthcare organizations offer compliance with the privacy and security regulations of the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the data breach notification rules of the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act. Thus, the increasing need for regulatory compliance is driving the adoption of cloud-based systems in healthcare settings.
Moreover, key players in the market are acquiring other companies to expand their cloud-based technology platforms. For instance, in February 2022, Wellsky announced the acquisition of TapCloud to bolster its patient engagement technology, to improve patient experiences at a low cost. The acquisition will help patients, caregivers, and clinicians communicate crucial information in real time, to achieve better health outcomes. Moreover, TapCloud’s interoperable, AI-driven platform provides real-time patient-generated insights by allowing providers to perform care interventions, aimed at decreasing preventable hospital readmissions.
During the forecast period, the market is expected to witness the fastest growth in APAC. This is due to the surging geriatric population, rising prevalence of chronic diseases, and increasing awareness of patient engagement solutions for the management of these diseases. Moreover, governments, in collaboration with non-profit entities and private organizations, are making efforts to promote the acceptance of patient engagement solutions in the region.
In the APAC region, China holds the largest share due to the presence of well-established healthcare infrastructure, increasing presence of HIT solution providers, and rising prevalence of chronic diseases.
Similarly, the market in Europe has been witnessing growth on account of the increasing usage of patient engagement solutions for disease management, growing number of initiatives to raise awareness about the active patient participation in managing their own health, surging geriatric population, and rising incidence of cardiovascular diseases and neurological disorders.
The adoption of smartphones is increasing the demand for healthcare apps. This development of the mobile technology and apps has transformed patient engagement as well. Mobile health solutions enable access to EHRs and e-prescriptions and allow for the cloud storage of health data. Besides, the biggest advantage of using mobile health solutions is their user-friendliness.
Furthermore, health and fitness apps enable patients to manage their health and ensure adherence to medication schedules. According to government sites, around 47% of the individuals used at least one mobile health application in 2022. These users include healthcare professionals, consumers, and patients. Moreover, the penetration of smartphones and 3G and 4G spectrums has enhanced mobile platform capabilities, to accommodate healthcare services.
The most-significant patient engagement solutions market players are McKesson Corporation, Cerner Corporation, Epic Systems Corporation, Orion Health, Oneview Healthcare, Allscripts Healthcare LLC, Greenway Health LLC, GetWellNetwork Inc., Wolters Kluwer N.V., and Klara Technologies Inc.