The increasing government incentives and tax credits, emergence of electric scooter sharing fleets, and low maintenance requirement of electric scooters and motorcycles are some of the major drivers for such vehicles’ adoption in North America. Due to all these factors, the North American electric scooters and motorcycles market is projected to reach $590.4 million by 2025, growing with a CAGR of 25.1% during the forecast period (2021–2025).
The outbreak of COVID-19 has negatively impacted the North American electric scooters and motorcycles market. As a complete lockdown was imposed for more than two months in region due to the COVID-19 pandemic, raw material supply and vehicle production here were severely affected. Similarly, sales were impacted on account of supply chain disruptions.
On the basis of type, the North American electric scooters and motorcycles market is expected to register the fastest growth in the electric motorcycle category, owing to the presence of a considerable number of manufacturers, government support, in the form of rebates and incentives on the purchase of these vehicles, and rising preference of customers for high-speed electric vehicles in the region.
Based on application, the sharing services category holds the largest share in the North American electric scooters and motorcycles market. Daily commuters find two-wheeler sharing services extremely convenient, as they can reach their destination without hassles. Moreover, they can easily access the services and book the rides directly on the companies’ mobile apps, which offers convenient last-mile connectivity.
Geographically, in 2020, the U.S dominated the North American electric scooters and motorcycles market. Key factors driving the growth of the market in the U.S. are the large commuter base in the country and consistent government support for the adoption of these vehicles, through the provision of various incentives. Furthermore, the rising demand for electric vehicles in the country, on account of the increasing environmental awareness and surging gasoline and diesel prices. is leading to the growth of the market.
Key players in the North American electric scooters and motorcycles market are focusing on launching electric two-wheeler models with new technologies and systems, to gain a competitive advantage.
For instance, in February 2020, Zero Motorcycles Inc. launched a new electric motorcycle, called Fully Faired SR/S. The vehicle is equipped with 140 feet-pounds (ft-lb) of torque and 110 horsepower. In addition, it comprises a ZF 75-10 motor and a 14.4-kilowatt-hour (kWh) Li-ion battery, offers a range of ~200 miles (323.4 km) per charge, and can charge from 0% to 95% in one hour.
Similarly, in January 2019, Harley-Davidson Inc. unveiled the prototype of its electric motorcycle LiveWire. The motorcycle was made available at selected dealerships in North America and Western Europe by mid-2019. The vehicle is equipped with a 12-V Li-ion battery, which can be charged with an on-board Level 3, Level 2 or Level 1 DC fast chargers (DCFC). The starting price of the motorcycle is $29,799.
Some of the major players operating in the highly consolidated North American electric scooters and motorcycles market are Zero Motorcycles Inc., Energica Motor Company S.p.A., KTM North America Inc., Razor USA LLC, Segway Inc., TORROT ELECTRIC EUROPA S.p.A., Lightning Motorcycle Corp., Bell Custom Cycles, and Harley-Davidson Inc.