The global MVNO market is expected to reach $98.0 billion by 2023, according to P&S Intelligence.
One of the major factors pushing the market growth is the technical flexibility provided by MNOs. Although the telecom market in developed countries is maturing and the growth in the number of subscribers is expected to slow down, the ever-increasing demand for mobile internet is anticipated to provide growth opportunities to the market players, during the forecast period.
Insights on Market Segments
Based on type, the MVNO market has been categorized into discount, telecom, media/entertainment, business, retail, migrant, cellular M2M, and roaming. Among these, the discount category is estimated to be the largest revenue generator in 2018. During the forecast period, the market for roaming category is anticipated to record highest growth, as MVNOs continue to offer comprehensive roaming tariffs to encourage people to travel more frequently, which, in turn, is expected to generate greater demand for roaming offers.
On the basis of category, the market has been segmented into prepaid and postpaid MVNOs. The postpaid category is estimated to hold a market share of around 52% in the MVNO market in 2018. During the forecast period, the prepaid category is projected to register higher growth, on account of growing mobile penetration in developing countries of Asia-Pacific (APAC), Africa, and Latin America (LATAM), where prepaid schemes are more preferred over postpaid schemes, which carry fixed monthly rentals, irrespective of the usage.
APAC is expected to surpass Western Europe to become the largest MVNO market by 2021
APAC is set to become the largest MVNO market by 2021, globally. Established players have started expanding their footprints in the APAC region. Besides, local MNVOs are planning to expand the scale of their operations by adopting commercial models, tailor-made for the Asian market. A key factor hindering the market is the low average revenue per user (ARPU) in the region as compared to other markets, worldwide. Owing to this, relatively smaller MVNOs struggle to generate profitable business in the market.
Browse report overview with 80 tables and 60 figures spread through 141 pages and detailed TOC on "Mobile Virtual Network Operator (MVNO) Market by Type (Discount, Telecom, Media/Entertainment, Business, Retail, Migrant, Roaming, Cellular M2M), by Category (Postpaid, Prepaid), by Business Model (Full MVNO, Service MVNO, Reseller MVNO), by Geography (Germany, U.K., France, Italy, Spain, Netherlands, Sweden, Belgium, Poland, U.S., Canada, Japan, Hong Kong, Singpore, Australia, China, Brazil, Saudi Arabia) – Global Market Size, Share, Development, Growth, and Demand Forecast, 2013–2023" at:https://www.psmarketresearch.com/market-analysis/mobile-virtual-network-operator-market
Segment-targeted pricing strategies and innovative marketing techniques are the key growth drivers of the market
The growth of MVNO market largely depends on the limitation of mobile network operators (MNOs) in marketing and distribution strategies in a particular geography. Successful MVNOs make optimum utilization of the existing marketing assets, such as media and telecom, channel infrastructure, and customer database of MNOs. The success of any company largely depends on its brand positioning strategy and value proposition to attract target customers, such as specific ethnic groups, including migrant workers and tourists. Identification of emerging niche telecom markets by MVNOs along with innovative marketing channels such as social media is expected to drive the MVNO market during the forecast period.
Untapped developing countries to provide lucrative opportunities
Developing countries are proving to be huge potential markets for MVNOs. In 2014, China opened its telecom market for MVNOs. With a telecom subscriber base of more than one billion, China is offering ample growth opportunities to the new players in the market. Likewise, in India, the opening up of the Indian telecom market to MVNOs is also expected to offer growth opportunities to the players in the market.
Global MVNO market competitiveness
The overall intensity of rivalry in the MVNO market is high. The major players operating in this industry primarily cater to the mature markets of North America and Europe and hence, the degree of rivalry among major players is high. However, competition among APAC and African players is relatively low, owing to large amount of unutilized mobile spectrum and limited players in the region.
Some of the major companies operating in the industry are AT&T Inc., Verizon Communications Inc., T-Mobile AG, CITIC Telecom International Holding Limited, Truphone Limited, Telefonica S.A., Virgin Mobile, Tracfone Wireless Inc., Lycamobile Group, Red Pocket, Inc., America Movil S.A.B. de C.V. and Sierra Wireless, Inc.
Mobile Virtual Network Operator (MVNO) Market Segmentation
Market segmentation by Type
Market Segmentation by Category
Market Segmentation by Business Model
Market Segmentation by Geography