The MVNO market is expected to reach $98.03 billion by 2023, according to P&S Market Research.
One of the major factors pushing the market growth is the technical flexibility provided by MVNOs. Although the telecom market in developed countries is maturing and the growth in the number of subscribers is expected to slow down, the ever-increasing demand for mobile internet is anticipated to provide growth opportunities to the market players during the forecast period.
Insights on Market Segments
Based on type, the MVNO market has been categorized into discount, telecom, media/entertainment, business, retail, migrant, cellular M2M, and roaming. Among these, the discount category contributed the largest revenue to the market in 2017. During the forecast, the market for the roaming category is anticipated to grow at the highest rate, as MVNOs continue to offer comprehensive roaming tariffs to encourage people to travel more frequently, which, in turn, is expected to generate greater demand for roaming offers.
On the basis of category, the market has been categorized into prepaid and postpaid MVNOs. The postpaid category held a larger revenue share in the MVNO market in 2017. During the forecast period, the prepaid category is projected to register higher growth, on account of the growing mobile penetration in the developing countries of Asia-Pacific (APAC), Africa, and Latin America (LATAM), where prepaid schemes are more preferred over postpaid schemes, which carry fixed monthly rentals, irrespective of the usage.
Browse report overview with detailed TOC on "Mobile Virtual Network Operator (MVNO) Market by Type (Discount, Telecom, Media/Entertainment, Business, Retail, Migrant, Roaming, Cellular M2M), by Category (Postpaid, Prepaid), by Business Model (Full MVNO, Service MVNO, Reseller MVNO), by Geography (Germany, U.K., France, Italy, Spain, Netherlands, Sweden, Belgium, Poland, U.S., Canada, Japan, Hong Kong, Australia, China, Brazil, Saudi Arabia) – Global Market Size, Share, Development, Growth, and Demand Forecast, 2013–2023" at:https://www.psmarketresearch.com/market-analysis/mobile-virtual-network-operator-market
APAC is expected to surpass Western Europe to become the largest MVNO market by 2019
APAC is set to become the largest MVNO market by 2019, globally. Established players have started expanding their footprints in the APAC region. Besides, local MNVOs are planning to expand the scale of their operations by adopting commercial models, tailor-made for the Asian market. The biggest challenge to the market is the low average revenue per user (ARPU) in the region compared to other markets, worldwide. Because of this, relatively smaller MVNOs struggle to generate profitable business in the market.
Segment-targeted pricing strategies and innovative marketing techniques are the key growth drivers of the market
The growth of the MVNO market largely depends on the limitation of mobile network operators (MNOs) in marketing and distribution strategies in a particular geography. Successful MVNOs make optimum utilization of the existing telecom infrastructure, such as media and telecom, channel infrastructure, and customer database of MNOs. The success of any company largely depends on its brand positioning strategy and value proposition to attract target customers, such as specific ethnic groups, including migrant workers and tourists. Identification of emerging niche telecom markets by MVNOs along with innovative marketing channels such as social media is expected to drive the MVNO market during the forecast period.
Untapped MVNO markets in developing countries are providing growth opportunities to the market players
Developing countries are proving to be huge potential markets for MVNOs. In 2014, China opened its telecom market for MVNOs. With a telecom subscriber base of more than one billion, China is offering ample growth opportunities to the new players in the market. Likewise, in India, the opening up of the Indian telecom market to MVNOs is also expected to offer growth opportunities to the players in the market.
MVNO market competitiveness
Some of the major companies operating in the industry are AT&T Inc., Verizon Communications Inc., T-Mobile AG, CITIC Telecom International Holding Limited, Truphone Limited, Telefonica S.A., Virgin Mobile, Tracfone Wireless Inc., and Lycamobile Group. The overall intensity of rivalry in the MVNO market is medium. The major players operating in this industry primarily cater to the mature markets of North America and Europe and hence, the degree of rivalry among major players is high. However, competition among Asia-Pacific and African players is relatively low owing to the large amount of unutilized mobile spectrum and limited players in the region.
Mobile Virtual Network Operator (MVNO) Market segmentation
By Business Model