Segment-targeted pricing and innovative marketing strategies, quick popularity of triple-play services in developing countries, and an increase in mobile device penetration and low-cost mobile service demand are the key factors that positively impact the growth of the global mobile virtual network operator market. Due to these factors, the market is expected to generate $127.1 billion revenue by 2030, advancing at a CAGR of 6.5% during the forecast period (2020–2030).
COVID-19 Impact Analysis
Due to the coronavirus pandemic, telecom operators are witnessing a sharp drop in subscriber additions, as the outbreak and the resulting lockdowns have forced potential customers into spending more time indoors. However, the usage of home networks is increasing, owing to the work-from-home (WFH) policy, increased internet consumption, and high churn rates due to store closures, thereby hampering the growth of the MVNO market, as a major part of the revenue is primarily generated from new customer additions.
Cellular M2M Expected To Witness Fastest Growth during Forecast Period
The MVNO market, based on service type, is classified into discount, cellular M2M, business, media & entertainment, migrant, retail, telecom, and roaming. Among these, the cellular M2M category is projected to witness the fastest growth in the market during the forecast period. This would be due to the increasing adoption of cellular connectivity in different applications, ranging from vehicles to vending machines; technical advancements in the 3G M2M niche, and extension of the mobile network coverage. Moreover, there has been a significant increase in the number of MNOs collaborating with M2M service providers, which is expected to drive the demand for MVNO deployment in M2M applications in the coming years.
Further, the MVNO market, based on category, is bifurcated into postpaid and prepaid. Of these, the prepaid bifurcation is projected to witness faster growth in the market during the forecast period. Prepaid offerings are highly customizable, as one has to only pay for the services one wants to use, which is increasing the demand for prepaid connections.
Geographically, the mobile virtual network operator market in Asia-Pacific (APAC) is expected to witness lucrative growth during the forecast period. The market is buoyed by the increasing number of collaborations among service providers and mobile phone manufacturers. Further, the large population, increasing number of mobile subscribers, growing smartphone penetration, and increasing usage of mobile data are some of the key factors supporting the growth of the market in the region. Due to the rising disposable income of APAC’s inhabitants, they are increasingly adopting smartphones, which is raising the usage of mobile data. Therefore, MNVO providers are increasing their presence in the region, to add more customers and strengthen their market presence.
Product Launches Are Strongest Strategic Measures Taken by Players in Market
Players in the MVNO market are focusing on product launches to gain a larger market foothold. For instance, in June 2018, Lebara Movil, an ethnic MVNO in Spain, launched 4G services over Vodafone’s network. The company is offering 4G bundled plans and new 4G SIMs, in case the existing SIM of customers is incompatible.
Furthermore, in May 2018, Verizon Communications Inc. launched a new startup called Visible, offering unlimited data, minutes, and messaging services for $40. To subscribe for the service, users simply have to download the Visible app and register.
Moreover, in February 2018, Zero1 launched its MVNO service in Singapore, over Singtel’s network. For a monthly fee of $19, the MVNO offers unlimited mobile data to the first 3,000 pre-registering customers. Zero1 differentiated its services by launching a mobile application in June, which allows subscribers to make and receive free calls from any Singaporean mobile or landline number, while roaming overseas.
Browse report overview with detailed TOC on "Mobile Virtual Network Operator (MVNO) Market Research Report: By Service Type (Discount, Telecom, Media & Entertainment, Business, Retail, Migrant, Cellular M2M, Roaming), Category (Postpaid MVNO, Prepaid MVNO), Business Model (Full MVNO, Service MVNO, Reseller MVNO), Subscriber (Consumer, Enterprise) - Global Industry Analysis and Growth Forecast to 2030" at:https://www.psmarketresearch.com/market-analysis/mobile-virtual-network-operator-market
Some of the major players operating in the global mobile virtual network operator market are AT&T Inc., Verizon Communications Inc., T-Mobile US Inc., Lycamobile Group, CITIC Telecom International Holding Limited, Red Pocket Inc., Truphone Limited, TracFone Wireless Inc., Airvoice Wireless LLC, Consumer Cellular Inc., BT Group plc (BT Mobile), Giffgaff Limited, Voiceworks BV, ASDA Stores Limited (ASDA Mobile), Asahi Net Inc., and DataXoom Inc.