Italy Online Automated External Defibrillator (AED) Market To Generate Revenue Worth $2,512.5 Thousand by 2030

  • Published: August 2020

The increasing installation of automated external defibrillators (AED) at public places, surging geriatric population, rising prevalence of cardiac diseases, and advantages of online purchase are the major factors that positively impact the growth of the Italian online automated external defibrillator market. Due to these factors, the market is expected to generate $2,512.5 thousand revenue by 2030, advancing at a CAGR of 3.4% during the forecast period (2020–2030).

Non-Wearable AEDs To Hold Larger Share throughout Forecast Period

On the basis of type, the non-wearable AED category has accounted for 100% share in the Italian online AED market in 2019, and it is expected to maintain the same trend in the coming years. This is mainly because of the non-availability of wearable AEDs at online platforms, as they are a doctor-prescribed device and cannot be bought otherwise.

Among fully and semi-automatic AEDs, the fully automatic AED category is predicted to witness the faster growth during the forecast period in the Italian online automated external defibrillator market. Fully AED models are designed to help responders who may hesitate in cardiac arrest emergencies. Fully automatic AEDs are safe and effective, and they may reduce the delays associated with the hesitation to push the shock button during a sudden cardiac arrest (SCA) case.

When segmented on the basis of patient type, the adult category generated the higher revenue in 2019 in the Italian online automated external defibrillator market. The situation will remain unchanged throughout the forecast period, as the younger population rarely suffers from SCAs.

Further, on the basis of end user, the Italian online automated external defibrillator industry is categorized into public-access settings, homecare settings, pre-hospital care and emergency medical service (EMS) providers, hospitals, clinics, and cardiac centers; and others. Among these, public-access settings were the largest and fastest-growing end users of AEDs throughout the historical period (2014–2019). The category is further expected to retain its market dominance, due to the increasing adoption of advanced defibrillation technologies, promising higher efficiency and reduced mortality rate, at public places.

Product Launch Is Most Applied Strategy by Players in Market

Players in the Italian online automated external defibrillator market are focusing on introducing new products, to enhance their market presence. For instance, in September 2019, Shenzhen Mindray Bio-Medical Electronics Co. Ltd. launched the BeneHeart C Series AED, to improve resuscitation in cases of SCAs. The device leverages the ResQNavi technology to direct users through the rescue process, with step-by-step animation coaching and voice prompts.

Similarly, in August 2019, Koninklijke Philips N.V. introduced the HeartStart Intrepid monitor/defibrillator, to assess and treat patients in medical emergencies across pre-hospital and hospital settings. The device offers quality cardiopulmonary resuscitation (QCPR) functionality, for better CPR feedback, and guidance for compression and ventilation. It also has a traumatic brain injury (TBI) advisory feature, which leverages vital sign evaluation to provide the visual guidance required to prevent serious complications in people with a suspected TBI.

In addition to product launches, players in the Italian online automated external defibrillator market are also engaged in acquisitions, to expand their consumer base. For instance, in August 2019, ZOLL Medical Corporation acquired Cardiac Science Corporation, a manufacturer of AEDs and provider of related services and accessories. Through this acquisition, ZOLL Medical Corporation has been able to extend its AED portfolio and increase its customer base.

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The major players operating in the Italian online automated external defibrillator market include Stryker Corporation, CU Medical Systems Inc., Koninklijke Philips N.V, BIOTRONIK SE & Co. KG, SCHILLER AG, Defibtech LLC, ZOLL Medical Corporation, Cardiac Science Corporation, Shenzhen Mindray Bio-Medical Electronics Co. Ltd., AMI Italia S.r.l, Metsis Medikal Ltd, Mediana Co. Ltd., FIAB Spa, Nihon Kohden Corporation, Metrax GmBH, Laerdal Medical, Progetti S.r.l, and Inc.